Delivering actionable elements relating to an object to a device

Abstract

A computing system and method for delivering actionable elements related to a multi-page printed piece comprises a network interface circuit, a memory and a processing circuit. The memory is configured to store identifying information for a plurality of different multi-page printed pieces and associated actionable elements for each printed piece. The processing circuit is configured to receive via the network interface circuit a request for actionable elements for the multi-page printed piece, the request having input information. The processing circuit is further configured to compare the input information in the request to the identifying information stored in the memory, retrieve the actionable elements for different pages of the multi-page printed piece from the memory based on the comparison, and send the retrieved actionable elements via the network interface circuit.

What is claimed is: 
     
         1 . A computing system for delivering actionable elements related to a multi-page printed piece, comprising:
 a network interface circuit;   a memory configured to store identifying information for a plurality of different multi-page printed pieces and associated actionable elements for each printed piece; and   a processing circuit configured to:   receive via the network interface circuit a request for actionable elements for the multi-page printed piece, the request having input information;   compare the input information in the request to the identifying information stored in the memory;   retrieve the actionable elements for different pages of the multi-page printed piece from the memory based on the comparison; and   send the retrieved actionable elements via the network interface circuit.   
     
     
         2 . The computing system of  claim 1 , wherein the processing circuit is configured to receive personalized data for a user and to retrieve the actionable elements based further on the personalized data for the user. 
     
     
         3 . The computing system of  claim 2 , wherein the personalized data comprises historical user interface data, the historical user interface data representing previous interactions between a user and a user's computing device. 
     
     
         4 . The computing system of  claim 3 , wherein the historical user interface data comprises user selections of actionable elements displayed on the computing device. 
     
     
         5 . The computing system of  claim 2 , wherein the actionable elements are arranged based on the personalized data for the user. 
     
     
         6 . The computing system of  claim 2 , wherein the personalized data comprises at least one of a device type, a location, and a user profile, wherein the actionable elements are retrieved based on the at least one of a device type, a location, and a user profile. 
     
     
         7 . The computing system of  claim 1 , wherein the processing circuit is configured to receive requests for actionable elements from at least two different media channels, wherein the media channels are selected from the group consisting of a printed publication, a product packaging, a point-of-sale sign, and an outdoor sign. 
     
     
         8 . The computing system of  claim 1 , wherein the memory stores the actionable elements indexed by pages in the multi-page printed piece which are pre-associated with the actionable elements. 
     
     
         9 . The computing system of  claim 1 , wherein the processing circuit is configured to receive user interaction data indicating user interaction with the actionable elements, to store the user interaction data in the memory, and to generate a report of the user interaction data in response to a request. 
     
     
         10 . A computing system for building an infrastructure of actionable elements related to different printed items, comprising:
 a network interface circuit;   a memory configured to store identifying information for a plurality of different printed items to be printed for different customers; and   a processing circuit configured to receive, for each printed item, a selection of a discovery mechanism for discovering the printed item from a plurality of different discovery mechanisms and at least one actionable element, the actionable element providing access to content or functionality supplemental to content printed on the printed item, wherein the processing circuit is configured to store the selection of the discovery mechanism and the actionable element in the memory in association with the identifying information for each of the plurality of different printed items to be printed for different customers.   
     
     
         11 . The computing system of  claim 10 , wherein the processing circuit is configured to electronically scan the printed item to identify printed information on which to base the actionable element. 
     
     
         12 . The computing system of  claim 10 , wherein the processing circuit is configured to generate the actionable element based on text input from a user input device. 
     
     
         13 . The computing system of  claim 10 , wherein the processing circuit is configured to display a user interface portal for use by the different customers, wherein the actionable elements are received from the different customers via the user interface portal for the different printed items. 
     
     
         14 . The computing system of  claim 10 , wherein the processing circuit is configured to receive user interaction data based on user interaction with the actionable element. 
     
     
         15 . The computing system of  claim 14 , wherein the processing circuit is configured to send one of a plurality of different actionable elements to a user based at least in part on the user interaction data. 
     
     
         16 . The computing system of  claim 14 , wherein the processing circuit is configured to provide access to user interaction data for different printed items securely to respective customers via user interface portals 
     
     
         17 . A computer-readable medium comprising computer instructions that when executed by a processing circuit are configured to cause the processing circuit to:
 receive a request for content supplemental to printed content in a multi-page printed piece, the request comprising information retrieved from the multi-page printed piece using a discovery mechanism;   retrieve from a memory device the supplemental content, wherein the supplemental content comprises different supplemental content items for different pages of the multi-page printed piece, wherein the supplemental content items comprise at least one of a hyperlink, a phone call item, an augmented reality item and a video item; and   send the retrieved supplemental content for use with a computing device.   
     
     
         18 . The computer-readable medium of  claim 17 , wherein the processing circuit is further configured to send an application to the computing device to be used by the computing device to retrieve the information from the multi-page printed piece. 
     
     
         19 . The computer-readable medium of  claim 17 , wherein the supplemental content comprises a hyperlink to a retailer web site associated with a product illustrated in the printed piece. 
     
     
         20 . The computer-readable medium of  claim 17 , wherein the computer instructions further cause the processing circuit to receive user interaction data from the computing device representing user interaction with the supplemental content and to store the user interaction data in a memory.