Providing links to related advertisements

Abstract

A document, such as a Web page, includes content and a set of related ad links. When a user selects one of the related ad links, they are brought to a linked document including a set of one or more ads. Unless there is an agreement to the contrary (such as a pay per impression agreement), the advertisers do not compensate the document owner for the selection of a related ad link. However, when a user selects one of the ads on the linked document, they are brought to a corresponding ad landing page linked from the ad. The advertisers may compensate the Web page owner for such selections. The related ad links may be automatically generated using document content information, the number, performances, and/or compensation offers of ads corresponding to the related ad link, etc.

What is claimed is: 
     
         1 . A method comprising:
 a) accepting document information;   b) selecting one or more words or phrases using the accepted document information; and   c) generating a set of links using the selected one or more words or phrases, wherein each of the links, when selected, causes the presentation of a document with at least one advertisement.