System and Methods for Delivering Targeted Marketing Offers to Consumers Via an Online Portal

Abstract

A system and methods for delivering targeted marketing offers to consumers during a session with an online (web-based) Internet portal, particularly suitable for online banking portals of financial institutions. An offer management system receives information corresponding to an advertising campaign of an advertiser corresponding to terms of a targeted marketing offer to be provided to a consumer accessing the online portal, and provides advertising campaign data corresponding to the targeted marketing offer and to an offer-triggering event to an offer placement system. An offer placement system receives the advertising campaign data, determines the occurrence of the offer-triggering event by a consumer during an online session with the online portal, and delivers information corresponding to the targeted marketing offer to the consumer. In response to the offer-triggering event, such as display of a list of transactions, the predetermined targeted marketing offer is delivered to the consumer during the online session.

1 . A targeted marketing system operative to deliver a targeted marketing offer from an advertiser to a consumer of a financial institution in the form of a targeted marketing offer display on an electronic display of a client machine operated by the consumer, the electronic display generated by an online portal provided by a financial institution computer system, the online portal operative to provide an electronic display of the targeted marketing offer to the consumer in association with the display of information corresponding to a predetermined financial transaction of the consumer during an online session, comprising:
 an offer placement computer system coupled for secure communications with the financial institution computer system, receiving de-identified transaction data provided by the financial institution computer system that was derived from financial transaction data of the financial institution including a plurality of financial transactions of the consumer, and storing the de-identified transaction data in a database associated with the offer placement system;   an offer management computer system providing a campaign generation process for the advertiser, the campaign generation process receiving input from an advertiser corresponding to at least one campaign, at least one segment associated with the at least one campaign, and the terms of a targeted marketing offer to be provided to the consumer, the targeted marketing offer associated with the at least one segment, the campaign generation process further providing campaign data for delivery to the offer placement computer system, the campaign data comprising at least one targeted marketing offer for delivery to consumers who are identified at the offer placement computer system as belonging to the at least one segment as indicated by the predetermined financial transaction;   in response to receipt of the campaign data from the offer management computer system, the offer placement system conducting a matching process to determine a set of matches comprising at least one identified predetermined transaction of the consumer in the at least one segment as reflected in the de-identified transaction data, and storing the at least one identified predetermined transaction in a matched offer table in association with at least one targeted marketing offer;   in response to the consumer's access to the online portal of financial institution computer system, the financial institution computer system providing a display of one or more financial transactions of the consumer via the online portal, the display including the identified predetermined financial transaction, and providing information corresponding to the displayed financial transactions to the offer placement computer system;   at the offer placement computer system, receiving the information from the financial institution computer system corresponding to the displayed financial transactions of the consumer; and   at the offer placement computer system, determining from the information provided by the financial institution computer system that the identified predetermined financial transaction is being displayed, retrieving a selected targeted marketing offer from the matched offer table, and providing the selected targeted marketing offer to the financial institution computer system for display to the consumer in association with the display of information corresponding to the predetermined financial transaction of the consumer via the online portal provided by the financial institution computer system.   
     
     
         2 . The system of  claim 1 , wherein the step of determining that the identified predetermined financial transaction is being displayed comprises identifying an offer triggering event corresponding to an offer qualifying transaction conducted by the consumer, as reflected in transaction data maintained by the financial institution computer system. 
     
     
         3 . The system of  claim 2 , wherein the campaign data includes information corresponding to an offer qualifying transaction, and wherein the offer placement computer system compares the offer qualifying transaction information in the campaign data to transaction data of the financial institution corresponding to transactions conducted by the consumer to identify a particular offer qualifying transaction conducted by the consumer. 
     
     
         4 . The system of  claim 3 , wherein the offer placement computer system provides information to the financial institution computer system that enables displaying selected targeted marketing offer information to the consumer in association with the display of information corresponding to the particular offer qualifying transaction provided by the online portal. 
     
     
         5 . The system of  claim 2 , wherein the delivery of the targeted marketing offer information to the consumer comprises the display of predetermined offer display information in association with the display of information corresponding to the offer qualifying transaction. 
     
     
         6 . The system of  claim 5 , wherein the predetermined offer display information comprises one or more of the following data items: offer text information, offer image information, reward amount, reward type, date(s) of offer. 
     
     
         7 . The system of  claim 5 , wherein the predetermined offer display information is displayed adjacent to information corresponding to the offer qualifying transaction. 
     
     
         8 . The system of  claim 7 , wherein the predetermined offer display information is displayed immediately below the offer qualifying transaction on a list of the consumer's transactions. 
     
     
         9 . The system of  claim 7 , wherein the predetermined offer display information is displayed in a field a predetermined distance on the display from the offer qualifying transaction on a list of the consumer's transactions. 
     
     
         10 . The system of  claim 2 , wherein the offer triggering event is a group of transactions conducted by the consumer that collectively satisfy predetermined criteria defined by the advertiser for delivery of the targeted marketing offer to the consumer. 
     
     
         11 . The system of  claim 2 , wherein the offer triggering event comprises satisfaction of segment criteria associated with a predetermined market segment based on one or more transactions conducted by the consumer. 
     
     
         12 . The system of  claim 2 , wherein the offer triggering event is an online session by the consumer for viewing the consumer's financial transactions including the identified predetermined financial transaction via the online portal. 
     
     
         13 . The system of  claim 12 , wherein the offer placement computer system selects predetermined targeted marketing offer information for a particular consumer, and provides offer placement information to the financial institution computer system that enables display of the predetermined targeted marketing offer information to the consumer in a predetermined placement in the online portal. 
     
     
         14 . The system of  claim 1 , wherein the offer management computer system comprises:
 a database for storing targeted marketing campaign data, the targeted marketing campaign data comprising advertiser campaign data associated with a particular advertiser, segment data corresponding to at least one market segment defining properties of transactions that qualify for receiving a targeted marketing offer of the advertiser, and offer data corresponding to at least one targeted marketing offer;   a component for providing a marketing campaign interface for the advertiser, the marketing campaign interface allowing the advertiser to define campaign data corresponding to a predetermined marketing campaign by (a) display of information indicating potential market segments definable by the advertiser, (b) advertiser entry of information for defining a predetermined market segment, and (c) advertiser entry of information for defining a predetermined targeted marketing offer for delivery to the predetermined market segment; and   a component for outputting the campaign data to the offer placement computer system to enable delivery of the predetermined targeted marketing offer to consumers of the financial institution within the predetermined market segment,   whereby consumers in the predetermined market segment are provided with a display of the predetermined targeted marketing offer during an online session comprising a display of transactions of consumers via the online portal of the financial institution.   
     
     
         15 . The system of  claim 14 , wherein the marketing campaign interface is hosted on a web-accessible server, and comprises a web-based user interface accessible by a plurality of advertisers that define and manage a plurality of marketing campaigns. 
     
     
         16 . The system of  claim 14 , wherein the campaign data comprises information corresponding to a campaign identifier (ID), an advertiser identifier (ID) associated with an advertiser providing the predetermined targeted marketing offer, and campaign delimiting information, for a plurality of advertisers and a plurality of campaigns, for a plurality of financial institutions. 
     
     
         17 . The system of  claim 16 , wherein the campaign delimiting information comprises one or more of the following data items: a campaign start date, a campaign end date, a campaign name, a predetermined market segment, location information, merchant information, a spend amount. 
     
     
         18 . The system of  claim 14 , wherein the offer management computer system stores campaign data comprising segment data corresponding to a plurality of predetermined market segments and offer data comprising a plurality of predetermined targeted marketing offers. 
     
     
         19 . The system of  claim 18 , wherein the segment data comprises information corresponding to a segment identifier (ID) and segment delimiting information for each predetermined market segment. 
     
     
         20 . The system of  claim 19 , wherein the segment delimiting information comprises one or more of the following data items: location information for the market segment, merchant identifying information, a spend amount, date(s) of availability. 
     
     
         21 . The system of  claim 18 , wherein the offer data comprises an offer identifier (ID), offer defining information, and offer display information associated with each predetermined targeted marketing offer. 
     
     
         22 . The system of  claim 21 , wherein the offer defining information comprises one of more of the following data items: an offer amount, an offer start date, an offer end date, an offer type. 
     
     
         23 . The system of  claim 21 , wherein the offer display information comprises one or more of the following data items: offer text information, offer image information, offer amount information, offer type information. 
     
     
         24 . The system of  claim 1 , wherein the offer management computer system is remotely located from the financial institution computer system. 
     
     
         25 . The system of  claim 1 , wherein the offer management computer system is remotely located from the offer placement computer system. 
     
     
         26 . The system of  claim 1 , wherein the campaign data is provided electronically from the offer management computer system to the offer placement computer system. 
     
     
         27 . The system of  claim 1 , wherein the campaign data is stored at the offer management computer system and provided to the offer placement computer system. 
     
     
         28 . The system of  claim 1 , wherein the system stores offer redemption data corresponding to information indicating that a particular consumer has engaged in a redemption qualifying transaction that qualifies for a reward associated with the targeted marketing offer displayed to the particular consumer. 
     
     
         29 . The system of  claim 28 , wherein the offer redemption data includes one or more of the following data items: an offer identifier (ID) associated with a particular targeted marketing offer displayed to the particular consumer, an account global identifier (GUID) associated with the particular consumer, a date, a time, a reward amount, a reward type. 
     
     
         30 . The system of  claim 1 , wherein the targeted marketing offer includes information indicating promised delivery of a predetermined reward in response to the consumer engaging in a redemption qualifying transaction having predetermined conditions, and
 further comprising a component for delivering the predetermined reward to the consumer in response to a determination, by processing of subsequent transaction data of the financial institution, that a transaction conducted by the consumer satisfies the predetermined conditions of the redemption qualifying transaction.   
     
     
         31 . The system of  claim 30 , wherein the system provides for a plurality of related predetermined market segments associated with a marketing campaign, whereby different reward amounts are available for different but related predetermined market segments. 
     
     
         32 . The system of  claim 1 , wherein the offer management computer system comprises:
 a processor;   an interface connected for secure communications with the offer placement computer system;   a web interface for online user interaction with advertisers, operative for displaying information to advertisers for use in creating targeted marketing campaigns and receiving information from advertisers for use in creating targeted marketing campaigns; and   a database for storing campaign data corresponding to targeted marketing campaigns created by advertisers.   
     
     
         33 . The system of  claim 1 , wherein the offer placement computer system comprises:
 a database for storing targeted marketing campaign data and transaction data records, the targeted marketing campaign data including one or more targeted marketing offers;   a component for receiving campaign data associated with an advertiser and storing the campaign data in the database;   a component for receiving transaction data from the financial institution corresponding to financial transactions conducted by the consumer and storing the transaction data in the database;   a component for matching the transaction data in the database with the campaign data to identify an offer triggering event of a particular consumer and for storing information associated with the offer triggering event as matched offer data, the matched offer data including an identifier of a predetermined targeted marketing offer;   a component for delivering the targeted marketing offer to the financial institution computer system for delivery via the online banking portal to the particular consumer in response to access by the particular consumer of information corresponding to the consumer's financial transactions, via the display of a targeted marketing offer via the online banking portal.   
     
     
         34 . The system of  claim 33 , wherein the transaction data is de-identified by a transaction system of the financial institution computer system to obtain de-identified transaction data records from which personal information of the consumer has been removed. 
     
     
         35 . The system of  claim 34 , wherein the de-identified transaction records include one or more of the following data items: an account global identifier (GUID) associated with each consumer, a transaction identifier (ID) associated with each transaction of a consumer, location information, merchant information, a transaction amount, a rewards type. 
     
     
         36 . The system of  claim 33 , wherein the campaign data comprises information corresponding to a campaign identifier (ID), an advertiser identifier (ID) associated with the advertiser providing the targeted marketing offer, and campaign delimiting information. 
     
     
         37 . The system of  claim 36 , wherein the campaign delimiting information comprises one or more of the following data items: a campaign start date, a campaign end date, location information, merchant information, spend amount. 
     
     
         38 . The system of  claim 33 , wherein the campaign data comprises segment data and offer data. 
     
     
         39 . The system of  claim 38 , wherein the segment data comprises information corresponding to a segment identifier (ID) and segment delimiting information. 
     
     
         40 . The system of  claim 39 , wherein the segment delimiting information comprises one or more of the following data items: location information for the market segment, merchant identifying information, a spend amount. 
     
     
         41 . The system of  claim 38 , wherein the offer data comprises an offer identifier (ID), offer defining information, and offer display information. 
     
     
         42 . The system of  claim 41 , wherein the offer defining information comprises one of more of the following data items: an offer amount, an offer start date, an offer end date. 
     
     
         43 . The system of  claim 41 , wherein the offer display information comprises one or more of the following data items: offer text information, offer image information, offer amount information, offer type information, offer date information. 
     
     
         44 . The system of  claim 33 , wherein matched offer data includes one of more of the following data items: one or more transaction identifiers (ID) associated with one or more transactions of the particular consumer associated with an offer triggering event, an offer identifier (ID), an account global identifier (GUID) associated with the particular consumer. 
     
     
         45 . The system of  claim 44 , wherein the offer identifier is used to retrieve information for display to the consumer corresponding to a specific offer applicable to the offer triggering event from the campaign data. 
     
     
         46 . The system of  claim 1 , wherein the offer placement computer system is physically co-located with the financial institution computer system associated with the financial institution and utilizes network security protections of the financial institution, and receives de-identified transaction data from a transaction system associated with the financial institution computer system. 
     
     
         47 . The system of  claim 1 , wherein the offer placement computer system is one of a plurality of offer placement systems operative in cooperation with the financial institution computer system. 
     
     
         48 . The system of  claim 1 , wherein the system stores offer impression data corresponding to information indicating that a predetermined targeted marketing offer has been displayed to a particular consumer, for use in determining the number of occurrences of the predetermined marketing offer to consumers. 
     
     
         49 . The system of  claim 1 , wherein the offer placement computer system comprises:
 a processor;   an interface connected for secure communications with the financial institution computer system, to receive data corresponding to transactions conducted by consumers;   an interface connected for secure communications with the offer management computer system;   a database for storing campaign data received from the offer management computer system;   a database for storing targeted marketing offer information;   a database for storing offer triggering event information; and   a program component operative to access said databases to carry out the functions of the offer placement computer system in response to receipt of information from the financial institution computer system.   
     
     
         50 . The system of  claim 1 , wherein the financial institution computer system comprises the financial institution online portal and a financial institution transaction processing system. 
     
     
         51 . A computer-implemented method for delivering a targeted marketing offer from an advertiser to a consumer of a financial institution in the form of an targeted marketing offer display on an electronic display of a client machine operated by the consumer, the electronic display generated by an online portal provided by a financial institution computer system, the online portal operative to provide an electronic display of the targeted marketing offer to the consumer in association with the display of information corresponding to a predetermined financial transaction of the consumer during an online viewing session, comprising the steps of:
 at an offer placement computer system coupled for secure communications with the financial institution computer system, receiving de-identified transaction data provided by the financial institution computer system that was derived from financial transaction data of the financial institution including a plurality of financial transactions of the consumer, and storing the de-identified transaction data in a database associated with the offer placement system;   at an offer management computer system, providing a campaign generation process for the advertiser, the campaign generation process receiving input from an advertiser corresponding to at least one campaign, at least one segment associated with the at least one campaign, and the terms of a targeted marketing offer to be provided to the consumer, the targeted marketing offer associated with the at least one segment, the campaign generation process further providing campaign data for delivery to the offer placement computer system, the campaign data comprising at least one targeted marketing offer for delivery to consumers who are identified at the offer placement computer system as belonging to the at least one segment as indicated by the predetermined financial transaction;   at the offer placement system, in response to receipt of the campaign data from the offer management computer system, conducting a matching process to determine a set of matches comprising at least one identified predetermined transaction of the consumer in the at least one segment as reflected in the de-identified transaction data, and storing the at least one identified predetermined transaction in a matched offer table in association with at least one targeted marketing offer;   in response to the consumer's access to the online portal of financial institution computer system, the financial institution computer system providing a display of one or more financial transactions of the consumer via the online portal, the display including the identified predetermined financial transaction, and providing information corresponding to the displayed financial transactions to the offer placement computer system;   at the offer placement computer system, receiving the information from the financial institution computer system corresponding to the displayed financial transactions of the consumer; and   at the offer placement computer system, determining from the information provided by the financial institution computer system that the identified predetermined financial transaction is being displayed, retrieving a selected targeted marketing offer from the matched offer table, and providing the selected targeted marketing offer to the financial institution computer system for display to the consumer in association with the display of information corresponding to the predetermined financial transaction of the consumer via the online portal provided by the financial institution computer system.   
     
     
         52 . The method of  claim 51 , wherein the determining that the identified predetermined financial transaction is being displayed comprises identifying an offer triggering event corresponding to an offer qualifying transaction conducted by the consumer, as reflected in transaction data maintained by the financial institution. 
     
     
         53 . The method of  claim 52 , wherein the campaign data includes information corresponding to an offer qualifying transaction, and further comprising the step of comparing the offer qualifying transaction information in the campaign data to transaction data of the financial institution corresponding to transactions conducted by the consumer to identify a particular offer qualifying transaction conducted by the consumer. 
     
     
         54 . The method of  claim 53 , wherein the offer placement computer system provides information to the financial institution computer system that enables displaying the selected targeted marketing offer information to the consumer in association with the display of information corresponding to the particular offer qualifying transaction provided by the online portal. 
     
     
         55 . The method of  claim 52 , wherein the display of selected targeted marketing offer information comprises the display of predetermined offer display information in association with the display of information corresponding to the offer qualifying transaction. 
     
     
         56 . The method of  claim 55 , wherein the predetermined offer display information comprises one or more of the following data items: offer text information, offer image information, reward amount, reward type, date(s) of offer. 
     
     
         57 . The method of  claim 55 , wherein the predetermined offer display information is displayed adjacent to information corresponding to the offer qualifying transaction. 
     
     
         58 . The method of  claim 55 , wherein the predetermined offer display information is displayed immediately below the offer qualifying transaction on a list of the consumer's transactions. 
     
     
         59 . The method of  claim 55 , wherein the predetermined offer display information is displayed in a field a predetermined distance on the display from the offer qualifying transaction on a list of the consumer's transactions. 
     
     
         60 . The method of  claim 52 , wherein the offer triggering event is a group of transactions conducted by the consumer that collectively satisfy predetermined criteria defined by the advertiser for delivery of information corresponding to the targeted marketing offer to the consumer. 
     
     
         61 . The method of  claim 52 , wherein the offer triggering event comprises satisfaction of segment criteria associated with a predetermined market segment based on one or more transactions conducted by the consumer. 
     
     
         62 . The method of  claim 52 , wherein the offer triggering event is an online session by the consumer for viewing the consumer's financial transactions including the identified predetermined financial transaction via the online portal. 
     
     
         63 . The method of  claim 62 , further comprising the steps of selecting predetermined targeted marketing offer information for a particular consumer, and
 providing offer placement information to the financial institution computer system that enables displaying the predetermined targeted marketing offer information to the particular consumer in a predetermined placement in the online portal.   
     
     
         64 . The method of  claim 51 , wherein the input from the advertiser is received at the offer management computer system. 
     
     
         65 . The method of  claim 64 , wherein the offer management computer system comprises:
 a processor;   a web interface for online user interaction with advertisers, operative for displaying information to advertisers for use in creating targeted marketing campaigns and receiving information from advertisers for use in creating targeted marketing campaigns; and   a database for storing campaign data corresponding to targeted marketing campaigns created by advertisers.   
     
     
         66 . The method of  claim 64 , wherein the offer management computer system comprises a database for storing campaign data, the campaign data comprising advertiser campaign data associated with a particular advertiser, segment data corresponding to at least one market segment defining properties of transactions that qualify for receiving a targeted marketing offer of the advertiser, and offer data corresponding to at least one targeted marketing offer, and further comprising the steps of:
 receiving aggregated consumer transaction data from the financial institution;   providing a marketing campaign interface for an advertiser, the marketing campaign interface allowing the advertiser to define campaign data corresponding to a predetermined marketing campaign by (a) display of information derived from the aggregated consumer transaction data indicating potential market segments definable by the advertiser, (b) advertiser entry of information for defining a predetermined market segment, and (c) advertiser entry of information for defining a predetermined targeted marketing offer for delivery to the predetermined market segment; and   outputting the campaign data to the offer placement computer system to enable delivery of the predetermined targeted marketing offer to consumers of the financial institution within the predetermined market segment,   whereby consumers in the predetermined market segment are provided with a display of the predetermined targeted marketing offer during an online session comprising a display of transactions of consumers via the online portal of the financial institution.   
     
     
         67 . The method of  claim 66 , wherein the marketing campaign interface is hosted on a web-accessible server, and comprises a web-based user interface accessible by a plurality of advertisers that define and manage a plurality of marketing campaigns. 
     
     
         68 . The method of  claim 66 , wherein the campaign data comprises information corresponding to a campaign identifier (ID), an advertiser identifier (ID) associated with an advertiser providing the predetermined targeted marketing offer, and campaign delimiting information, for a plurality of advertisers and a plurality of campaigns, for a plurality of financial institutions. 
     
     
         69 . The method of  claim 68 , wherein the campaign delimiting information comprises one or more of the following data items: a campaign start date, a campaign end date, a campaign name, a predetermined market segment, location information, merchant information, a spend amount. 
     
     
         70 . The method of  claim 66 , wherein the offer management computer system stores campaign data comprising segment data corresponding to a plurality of predetermined market segments and offer data comprising a plurality of predetermined targeted marketing offers. 
     
     
         71 . The method of  claim 70 , wherein the segment data comprises information corresponding to a segment identifier (ID) and segment delimiting information for each predetermined market segment. 
     
     
         72 . The method of  claim 71 , wherein the segment delimiting information comprises one or more of the following data items: location information for the market segment, merchant identifying information, a spend amount, date(s) of availability. 
     
     
         73 . The method of  claim 70 , wherein the offer data comprises an offer identifier (ID), offer defining information, and offer display information associated with each predetermined targeted marketing offer. 
     
     
         74 . The method of  claim 73 , wherein the offer defining information comprises one of more of the following data items: an offer amount, an offer start date, an offer end date, an offer type. 
     
     
         75 . The method of  claim 73 , wherein the offer display information comprises one or more of the following data items: offer text information, offer image information, offer amount information, offer type information. 
     
     
         76 . The method of  claim 64 , wherein the offer management computer system is remotely located from the financial institution computer system that provides the online portal. 
     
     
         77 . The method of  claim 64 , wherein the campaign data is provided electronically from the offer management computer system to a separate offer placement computer system operative in association with the online portal associated with the financial institution. 
     
     
         78 . The method of  claim 77 , wherein the campaign data is generated at the offer management computer system and provided electronically to the offer placement computer system. 
     
     
         79 . The method of  claim 66 , wherein the aggregated consumer transaction data comprises the total number of consumers associated with each potential market segment. 
     
     
         80 . The method of  claim 51 , further comprising the step of providing a reward to a consumer in response to receipt of information indicating that a particular consumer has engaged in a redemption qualifying transaction that qualifies for a reward associated with the targeted marketing offer displayed to the consumer. 
     
     
         81 . The method of  claim 80 , further comprising the step of storing offer redemption data corresponding to the reward and to characteristics of the redemption qualifying transaction that qualifies for receipt of the reward. 
     
     
         82 . The method of  claim 81 , wherein the redemption data includes one or more of the following data items: an offer identifier (ID) associated with a particular targeted marketing offer displayed to a particular consumer, an account global identifier (GUID) associated with the particular consumer, a date, a time, a reward amount, a reward type. 
     
     
         83 . The method of  claim 51 , wherein the targeted marketing offer includes information indicating promised delivery of a predetermined reward in response to the consumer engaging in a redemption qualifying transaction having predetermined conditions, and
 further comprising the step of delivering the predetermined reward to the consumer in response to a determination, by processing of subsequent transaction data of the financial institution, that a transaction conducted by the consumer satisfies the predetermined conditions of the redemption qualifying transaction.   
     
     
         84 . The method of  claim 83 , wherein the campaign data includes information identifying a plurality of related predetermined market segments associated with a marketing campaign, and further comprising the step of:
 delivering different predetermined reward amounts for different predetermined market segments.   
     
     
         85 . The method of  claim 51 , wherein the step of delivering information corresponding to the targeted marketing offer is carried out by an offer placement computer system, wherein the step comprises providing the targeted marketing offer information for insertion by the online portal into a display of the consumer's financial transactions. 
     
     
         86 . The method of  claim 85 , wherein the offer placement computer system is physically co-located with a financial institution computer system associated with the financial institution and utilizes network security protections of the financial institution, and receives de-identified transaction data from a transaction system associated with the financial institution computer system. 
     
     
         87 . The method of  claim 85 , wherein the offer placement computer system is one of a plurality of offer placement systems operative in cooperation with the financial institution. 
     
     
         88 . The method of  claim 85 , wherein the offer placement computer system comprises:
 a processor;   an interface connected for secure communications with a financial institution computer system, to receive data corresponding to transactions conducted by consumers;   an interface connected for secure communications with an offer management computer system that provides campaign data;   a database for storing campaign data received from the offer management computer system;   a database for storing targeted marketing offer information;   a database for storing offer triggering event information; and   a program component operative to access said databases to carry out the functions of the offer placement computer system in response to receipt of information from the financial institution computer system.   
     
     
         89 . The method of  claim 85 , wherein the offer placement computer system comprises a database for storing campaign data and transaction data records, the campaign data including one or more targeted marketing offers, and further comprising the steps of:
 receiving campaign data associated with an advertiser and storing the campaign data in the database;   receiving transaction data from the financial institution corresponding to financial transactions conducted by the consumer;   storing the transaction data in the database;   matching the transaction data in the database with the campaign data to identify an offer triggering event of a particular consumer;   storing information associated with the offer triggering event as matched offer data, the matched offer data including an identifier of a predetermined targeted marketing offer; and   delivering the targeted marketing offer to the financial institution computer system for delivery via the online portal associated with the financial institution to the particular consumer in response to access by the particular consumer of information corresponding to the consumer's financial transactions, via the display of a targeted marketing offer via the online portal.   
     
     
         90 . The method of  claim 89 , wherein the transaction data is de-identified by a transaction system of the financial institution to obtain de-identified transaction data records from which personal information of the consumer has been removed, prior to the matching step. 
     
     
         91 . The method of  claim 90 , wherein the de-identified transaction records include one or more of the following data items: an account global identifier (GUID) associated with each consumer, a transaction identifier (ID) associated with each transaction of a consumer, location information, merchant information, a transaction amount, a rewards type. 
     
     
         92 . The method of  claim 89 , wherein the campaign data comprises information corresponding to a campaign identifier (ID), an advertiser identifier (ID) associated with an advertiser providing the targeted marketing offer, and campaign delimiting information. 
     
     
         93 . The method of  claim 92 , wherein the campaign delimiting information comprises one or more of the following data items: a campaign start date, a campaign end date, location information, merchant information, spend amount. 
     
     
         94 . The method of  claim 89 , wherein the campaign data comprises segment data and offer data. 
     
     
         95 . The method of  claim 94 , wherein the segment data comprises information corresponding to a segment identifier (ID) and segment delimiting information. 
     
     
         96 . The method of  claim 95 , wherein the segment delimiting information comprises one or more of the following data items: location information for the market segment, merchant identifying information, a spend amount. 
     
     
         97 . The method of  claim 94 , wherein the offer data comprises an offer identifier (ID), offer defining information, and offer display information. 
     
     
         98 . The method of  claim 97 , wherein the offer defining information comprises one of more of the following data items: an offer amount, an offer start date, an offer end date. 
     
     
         99 . The method of  claim 97 , wherein the offer display information comprises one or more of the following data items: offer text information, offer image information, offer amount information, offer type information, offer date information. 
     
     
         100 . The method of  claim 89 , wherein matched offer data includes one of more of the following data items: one or more transaction identifiers (ID) associated with one or more transactions of the particular consumer associated with an offer triggering event, an offer identifier (ID), an account global identifier (GUID) associated with the particular consumer. 
     
     
         101 . The method of  claim 100 , wherein the offer identifier is used to retrieve information for display to the consumer corresponding to a specific offer applicable to the offer triggering event from the campaign data. 
     
     
         102 . The method of  claim 51 , further comprising the step of storing offer impression data corresponding to information indicating that a predetermined targeted marketing offer has been displayed to a particular consumer, for use in determining the number of occurrences of the predetermined targeted marketing offer to consumers.