Matching Audio Advertisements to Items on a Shopping List in a Mobile Device

Abstract

Methods and apparatus are provided for matching audio advertisements to items on a shopping list in a mobile device. Audio advertisements are matched to items on a shopping list by obtaining the shopping list from a mobile device of the user; applying a speech recognizer to at least one audio advertisement detected on a microphone of the mobile device; identifying one or more key words in the at least one audio advertisement; comparing the one or more identified key words to one or more items on the shopping list stored on the mobile device; and storing the information related to the at least one advertisement if the one or more identified key words match the one or more items.

What is claimed is: 
     
         1 . An apparatus for matching one or more audio advertisements to one or more items on a shopping list, the apparatus comprising:
 a memory; and   at least one hardware device, coupled to the memory, operative to:   obtain said shopping list from a mobile device of said user;   apply a speech recognizer to at least one audio advertisement detected on a microphone of said mobile device;   identify one or more key words in said at least one audio advertisement;   compare said one or more identified key words to one or more items on said shopping list stored on said mobile device; and   store said information related to said at least one advertisement if said one or more identified key words match said one or more items.   
     
     
         2 . The apparatus of  claim 1 , wherein said at least one hardware device is further configured to present said stored information related to said at least one advertisement to said user. 
     
     
         3 . The apparatus of  claim 1 , wherein said at least one hardware device is further configured to extract one or more key words from said shopping list prior to said step of applying a speech recognizer to at least one audio advertisement. 
     
     
         4 . The apparatus of  claim 1 , wherein said at least one hardware device is further configured to rank a plurality of advertisements based on a relevance score. 
     
     
         5 . The apparatus of  claim 1 , wherein said at least one hardware device is further configured to store said identified one or more key words in said at least one audio advertisement in a Dedicated Memory Location (DML). 
     
     
         6 . The apparatus of  claim 1 , wherein said speech recognizer executes on one or more of said mobile device of said user and another computing device. 
     
     
         7 . An article of manufacture for matching one or more audio advertisements to one or more items on a shopping list, comprising a tangible machine readable recordable medium containing one or more programs which when executed implement the steps of:
 obtaining said shopping list from a mobile device of said user;   applying a speech recognizer to at least one audio advertisement detected on a microphone of said mobile device;   identifying one or more key words in said at least one audio advertisement;   comparing said one or more identified key words to one or more items on said shopping list stored on said mobile device; and   storing said information related to said at least one advertisement if said one or more identified key words match said one or more items.   
     
     
         8 . The article of manufacture of  claim 7 , further comprising the step of presenting said stored information related to said at least one advertisement to said user. 
     
     
         9 . The article of manufacture of  claim 7 , further comprising the step of extracting one or more key words from said shopping list prior to said step of applying a speech recognizer executing on said mobile device to at least one audio advertisement. 
     
     
         10 . The article of manufacture of  claim 7 , further comprising the step of ranking a plurality of advertisements based on a relevance score. 
     
     
         11 . The article of manufacture of  claim 7 , further comprising the step of storing said identified one or more key words in said at least one audio advertisement in a Dedicated Memory Location (DML). 
     
     
         12 . The article of manufacture of  claim 7 , wherein said speech recognizer executes on one or more of said mobile device of said user and another computing device.