Method for mechanically generating content for messages

Abstract

A method for inserting content through a service delivery hub includes the steps of designating a set of tags to be made available through an API, providing the API for use by third parties; intercepting a communication from the third party; interrogating the communication for a data tag, substituting content for the data tag and delivering the communication to an intended recipient. The method may further include that the content substituted for the data tag is dependent upon a parameter such as the MSISDN.

What is claimed: 
     
         1 . An apparatus comprising:
 a processor; and   memory coupled to the processor, the memory comprising executable instructions that when executed by the processor cause the processor to effectuate operations comprising:
 intercepting a communication indicative of being provided by a third party; 
 interrogating the communication for at least one data tag of a set of data tags; 
 determining that the communication comprises a first data tag of the set of data tags; 
 generating an updated communication comprising substituted content for the first data tag; and 
 providing the updated communication. 
   
     
     
         2 . The apparatus of  claim 1 , wherein:
 the content substituted for the data tag is dependent upon a parameter.   
     
     
         3 . The apparatus of  claim 1 , wherein:
 the content substituted for the data tag is dependent upon a parameter; and   the parameter comprises a MSISDN.   
     
     
         4 . The apparatus of  claim 1 , wherein:
 the content substituted for the data tag is dependent upon a parameter; and   the parameter comprises a location of a user of an application programming interface via which the set of data tags is provided.   
     
     
         5 . The apparatus of  claim 1 , wherein:
 the content substituted for the data tag is dependent upon a parameter; and   the parameter comprises a network identifier.   
     
     
         6 . The apparatus of  claim 1 , wherein:
 the communication is indicative of being provided by a third party application accessing an application programming interface via which the set of data tags is provided.   
     
     
         7 . The apparatus of  claim 1 , wherein:
 the substituting comprises inserting a URL in a position of the first tag.   
     
     
         8 . The apparatus of  claim 1 , wherein:
 the substituting comprises inserting distribution information in a position of the first tag.   
     
     
         9 . The apparatus of  claim 1 , wherein:
 the substituting comprises inserting an advertisement in a position of the first tag.   
     
     
         10 . The apparatus of  claim 9 , wherein:
 the advertisement is selected based on a MSISDN.   
     
     
         11 . The apparatus of  claim 1 , wherein:
 the substituting comprises inserting partner information in a position of the first tag.   
     
     
         12 . A method comprising:
 intercepting a communication indicative of being provided by a third party;   interrogating the communication for at least one data tag of a set of data tags;   determining that the communication comprises a first data tag of the set of data tags;   generating an updated communication comprising substituted content for the first data tag; and   providing the updated communication.   
     
     
         13 . The method of  claim 12 , wherein:
 the content substituted for the data tag is dependent upon a parameter.   
     
     
         14 . The method of  claim 12 , wherein:
 the content substituted for the data tag is dependent upon a parameter; and   the parameter comprises a MSISDN.   
     
     
         15 . The method of  claim 12 , wherein:
 the content substituted for the data tag is dependent upon a parameter; and   the parameter comprises a location of a user of an application programming interface via which the set of data tags is provided.   
     
     
         16 . The method of  claim 12 , wherein:
 the content substituted for the data tag is dependent upon a parameter; and   the parameter comprises a network identifier.   
     
     
         17 . The method of  claim 12 , wherein:
 the communication is indicative of being provided by a third party application accessing an application programming interface via which the set of data tags is provided.   
     
     
         18 . The method of  claim 12 , wherein:
 the substituting comprises inserting a URL in a position of the first tag.   
     
     
         19 . The method of  claim 12 , wherein:
 the substituting comprises inserting distribution information in a position of the first tag.   
     
     
         20 . The method of  claim 12 , wherein:
 the substituting comprises inserting an advertisement in a position of the first tag.