Marketing Method and Communication System for Implementing the Marketing Method

Abstract

In one aspect, a database in which target subscribers of different subscriber classes that can be reached via a communications system are allocated, and one respective marketer is assigned to each of the subscriber classes. When the communications system establishes a first communications relation between a first subscriber and a target subscriber while using a destination address given by the first subscriber, the subscriber class of the target subscriber is determined based on the destination address. The determination of the subscriber class results in the establishment of a second communications relation between the first subscriber and a marketer assigned to the determined subscriber class.

1 .- 9 . (canceled) 
     
     
         10 . A communication system for implementing a marketing method, comprising:
 a target subscriber device accessible via a destination address;   a database comprising:
 an association between the destination address to a subscriber class, 
 a marketer assigned to the subscriber class, and 
 a marketing campaign; 
   a switching facility connectable to the database; and   a first communication relation being setup between a first subscriber device and the target subscriber device via the switching facility, the setup of the first communication relation based on the destination address specified by the first subscriber device; and   a second communication relation between the first subscriber device and a communication device of the marketer being setup via the switching facility to initiate the marketing campaign, wherein the setup of the second communication relation is based on a query to the database for the marketer assigned to the subscriber class that is associated with the destination address.   
     
     
         11 . The communication system as claimed in  claim 10 , wherein the marketing campaign is assigned to the subscriber class or the marketer. 
     
     
         12 . The communication system as claimed in  claim 11 , wherein the setting up of the second communication relation is in response to a termination of the first communication relation. 
     
     
         13 . The communication system as claimed in  claim 12 , wherein the communication system transmits inquiry information relating to the second communication relation to the first subscriber device and the second communication relation is set up as a function of response information input by the first subscriber. 
     
     
         14 . The communication system as claimed in  claim 13 , wherein the inquiry information is provided to the first subscriber device. 
     
     
         15 . The communication system as claimed in  claim 14 , wherein the communication system transmits inquiry information relating to the first communication relation to the communication device of the marketer, and
 wherein the second communication relation is set up as a function of response information input by the marketer.   
     
     
         16 . A communication system for implementing a marketing method, comprising:
 a target subscriber device accessible via a destination address;   a database comprising:
 an association between the destination address and a subscriber class, 
 a marketer assigned to the subscriber class, and 
 a list of address entries; 
   a first communication relation is setup between a first subscriber device and the target subscriber device via a switching facility of the communication system, the setup of the first communication relation being based on the destination address specified by the first subscriber device;   the switching facility capturing a first address of the first subscriber device;   searching the list of address entries for the first address; and   the switching facility setting up a second communication relation between the first subscriber device and a communication device of the marketer in response to the list of address entries not having the first address, wherein the setup of the second communication relation is based on a query to the database for the marketer assigned to the subscriber class that is associated with the destination address.   
     
     
         17 . The communication system as claimed in  claim 16 , wherein the setting up of the second communication relation is in response to a termination of the first communication relation. 
     
     
         18 . The communication system as claimed in  claim 17 , wherein the communication system transmits inquiry information relating to the second communication relation to the first subscriber device and the second communication relation is set up as a function of response information input by the first subscriber device. 
     
     
         19 . The communication system as claimed in  claim 18 , wherein the inquiry information is provided to the first subscriber device. 
     
     
         20 . The communication system as claimed in  claim 19 , wherein the communication system transmits inquiry information relating to the first communication relation to the communication device of the marketer, and
 wherein the second communication relation is set up as a function of response information input by the marketer via the communication device of the marketer.