Detail-in-context lenses for interacting with bjects in digital image presenations

Abstract

Methods for initiating an electronic shopping transaction, for initiating a control operation for a user-selectable video game character, for emphasizing an advertisement in a computer generated display, and for presenting multiple GUIs in desktop user interfaces using detail-in-context graphical distortions. The method for initiating an electronic shopping transaction, for a user-selectable item presented in a computer generated original image on a display, comprising: receiving a selection signal for the item from a user; distorting the original image to produce a distorted region for the item to provide the user with detailed information for the item; and, receiving a purchase signal for the item from the user.

1 . A method comprising:
 attaching a lens to an object in an image, wherein:
 the lens includes an extent of the lens, a focal region including a magnification of at least a portion of the object, and a shoulder region between the extent of the lens and the focal region, and 
 the shoulder region provides context for the focal region with respect to a portion of the image outside of the extent of the lens by preserving visibility of portions of the image surrounding the focal region; and 
   in response to the attaching, displaying information corresponding to the object.   
     
     
         2 . The method of  claim 1 , wherein the image is in a video game. 
     
     
         3 . The method of  claim 2 , wherein the information comprises an advertisement. 
     
     
         4 . The method of  claim 3 , further comprising changing the advertisement as game-flow in the video game progresses. 
     
     
         5 . The method of  claim 1 , wherein the information comprises an advertisement. 
     
     
         6 . The method of  claim 1 , wherein the information comprises information associated with purchasing the object. 
     
     
         7 . The method of  claim 1 , wherein the displaying further comprises displaying the information corresponding to the object in a pop-up window. 
     
     
         8 . An apparatus for arranging a menu for display in an image, wherein the apparatus comprises:
 one or more processors together with one or more memories configured to:   attach a lens to an object in an image, wherein:
 the lens includes an extent of the lens, a focal region including a magnification of at least a portion of the object, and a shoulder region between the extent of the lens and the focal region, and 
 the shoulder region provides context for the focal region with respect to a portion of the image outside of the extent of the lens by preserving visibility of portions of the image surrounding the focal region; and 
   in response to attaching the lens to the object in the image, display information corresponding to the object.   
     
     
         9 . The apparatus of  claim 8 , wherein the image is in a video game. 
     
     
         10 . The apparatus of  claim 9 , wherein the information comprises an advertisement. 
     
     
         11 . The apparatus of  claim 10 , wherein the one or more processors together with the one or more memories are further configured to change the advertisement as game-flow in the video game progresses. 
     
     
         12 . The apparatus of  claim 8 , wherein the information comprises an advertisement. 
     
     
         13 . The apparatus of  claim 8 , wherein the information comprises information associated with purchasing the object. 
     
     
         14 . The apparatus of  claim 8 , wherein the displaying further comprises displaying the information corresponding to the object in a pop-up window. 
     
     
         15 . At least one computer-readable device including a set of instructions for execution on one or more processors, wherein the set of instructions comprises:
 attachment instructions for attaching a lens to an object in an image, wherein:
 the lens includes an extent of the lens, a focal region including a magnification of at least a portion of the object, and a shoulder region between the extent of the lens and the focal region, and 
 the shoulder region provides context for the focal region with respect to a portion of the image outside of the extent of the lens by preserving visibility of portions of the image surrounding the focal region; and 
   displaying instructions for, in response to the attaching, displaying information corresponding to the object.   
     
     
         16 . The at least one computer-readable device of  claim 15 , wherein the image is in a video game. 
     
     
         17 . The at least one computer-readable device of  claim 16 , wherein the information comprises an advertisement. 
     
     
         18 . The at least one computer-readable device of  claim 17 , wherein the set of instructions further comprise changing instructions for changing the advertisement as game-flow in the video game progresses. 
     
     
         19 . The at least one computer-readable device of  claim 15 , wherein the information comprises an advertisement. 
     
     
         20 . The at least one computer-readable device of  claim 15 , wherein the displaying further comprises displaying the information corresponding to the object in a pop-up window.