Entertainment layer overlaid on online transactions

Abstract

A method and apparatus for allowing a customer to conduct or initiate a transaction for purchasing, renting, leasing, etc. a product or a service during which the customer will provide one or more transaction inputs. One or more transaction outcomes or outputs will be determined, based at least in part on or using one or more transaction inputs. The transaction outcomes are provided to the customer via an entertainment interface into which one or more of the transaction outputs are integrated.

What is claimed is: 
     
         1 . An apparatus for conducting a transaction, comprising:
 a memory;   a communication port; and   a processor connected to said memory and said communication port, said processor being operative to:
 arrange the providing of a transaction interface; 
 receive at least one transaction input; 
 determine at least one transaction output; and 
 arrange the providing of at least one of said at least one transaction outputs integrated with an entertainment interface.