Advertisement delivery management apparatus and advertisement delivery management method

Abstract

An advertisement delivery management apparatus according to the present disclosure includes a predictive information storage, a counting unit, and an allocating unit. The predictive information storage unit stores information including user attributes of a plurality of delivery target users predicted as a future advertisement delivery destination. The counting unit counts a total of the number of user attributes of delivery target users which are not allocated on an advertisement delivery order request among the plurality of delivery target users. The an allocating unit allocates the delivery target user on the advertisement delivery order request so that a decrease in a total of the number of user attributes counted by the counting unit is minimized before and after the delivery target user is allocated on the advertisement delivery order request.

What is claimed is: 
     
         1 . An advertisement delivery management apparatus, comprising:
 a predictive information storage unit configured to store information including user attributes of a plurality of delivery target users predicted as a future advertisement delivery destination;   a counting unit configured to count a total of a number of user attributes of delivery target users which are not allocated on an advertisement delivery order request among the plurality of delivery target users; and   an allocating unit configured to allocate the delivery target user on the advertisement delivery order request so that a decrease in a total of the number of user attributes counted by the counting unit is minimized before and after the delivery target user is allocated on the advertisement delivery order request.   
     
     
         2 . The advertisement delivery management apparatus according to  claim 1 ,
 wherein the advertisement delivery order request includes information designating one or more user attributes, and   the allocating unit allocates a delivery target user having the user attribute designated by the order request on the advertisement delivery order request.   
     
     
         3 . The advertisement delivery management apparatus according to  claim 2 ,
 wherein the allocating unit allocates the delivery target user so that the decrease in the total of the number of user attributes counted by the counting unit is minimized within a range in which a decrease in the number of user attributes other than user attribute designated by the order request is a certain level or less.   
     
     
         4 . The advertisement delivery management apparatus according to  claim 2 ,
 wherein the allocating unit allocates the delivery target user so that the decrease in the total of the number of user attributes is minimized within a range in which a decrease in an expectation value at which all user attributes are allocated is a certain level or less when a user attribute is designated by the order request randomly or according to a certain rule.   
     
     
         5 . The advertisement delivery management apparatus according to  claim 1 ,
 wherein the counting unit counts the total number using a combination of two or more user attributes in which a frequency of designation by the advertisement delivery order request is a threshold value or more as one user attribute.   
     
     
         6 . An advertisement delivery management method performed by a computer, comprising:
 counting a total of a number of user attributes of delivery target users which are not allocated on an advertisement delivery order request from an advertiser among a plurality of delivery target users predicted as a future advertisement delivery destination; and   allocating the delivery target user on the advertisement delivery order request from the advertiser so that a decrease in a total of the number of user attributes counted in the counting is minimized before and after the delivery target user is allocated on the advertisement delivery order request.   
     
     
         7 . The advertisement delivery management method according to  claim 6 ,
 wherein the advertisement delivery order request includes information designating one or more user attributes, and   the allocating includes allocating a delivery target user having the user attribute designated by the order request on the advertisement delivery order request.   
     
     
         8 . The advertisement delivery management method according to  claim 7 ,
 wherein the allocating includes allocating the delivery target user so that the decrease in the total of the number of user attributes counted in the counting is minimized within a range in which a decrease in the number of user attributes other than user attribute designated by the order request is a certain level or less.   
     
     
         9 . The advertisement delivery management method according to  claim 7 ,
 wherein the allocating includes allocating the delivery target user so that the decrease in the total of the number of user attributes is minimized within a range in which a decrease in an expectation value at which all user attributes are allocated is a certain level or less when a user attribute is designated by the order request randomly or according to a certain rule.   
     
     
         10 . The advertisement delivery management method according to  claim 6 ,
 wherein the counting includes counting the total number using a combination of two or more user attributes in which a frequency of designation by the advertisement delivery order request is a threshold value or more as one user attribute.