System For Targeting Advertising To A Mobile Communication Device Based On Photo Metadata

Abstract

A system for targeting advertising to a mobile communication device is configured to perform the steps of: (a) receiving at least one photo taken by a user via the mobile communication device; (b) extrapolating at least one metadata from the photo; (c) creating a user profile for the user if a user profile has not been created for the user; (d) storing the metadata in the user profile; (e) determining that a first advertisement is more relevant to the user than a second advertisement based on a respective relevancy of the first and second advertisements to the metadata; and (f) transmitting the first advertisement to the mobile communication device for display thereon.

What is claimed: 
     
         1 . A system for targeting advertising to a mobile communication device, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:
 (a) receiving at least one photo taken by a user via the mobile communication device;   (b) extrapolating at least one metadata from the photo;   (c) creating a user profile for the user if a user profile has not been created for the user;   (d) storing the metadata in the user profile;   (e) determining that a first advertisement is more relevant to the user than a second advertisement based on a respective relevancy of the first and second advertisements to the metadata; and   (f) transmitting the first advertisement to the mobile communication device for display thereon.   
     
     
         2 . The system of  claim 1 , wherein the metadata is image data that includes color characteristics of at least one object in the photo. 
     
     
         3 . The system of  claim 1 , wherein the metadata is information about the image corresponding to an author of the photo. 
     
     
         4 . The system of  claim 1 , wherein the metadata is information about the image corresponding to a time or date of when the photo was created. 
     
     
         5 . The system of  claim 1 , wherein the metadata is information about the image corresponding to the type of mobile communication device that created the photo. 
     
     
         6 . The system of  claim 1 , wherein the user profile includes at least one of:
 (a) a payment and billing history associated with the user;   (b) a duration of online interactions by the user associated with the mobile communication device;   (c) a number of online interactions by the user via the mobile communication device;   (d) a usage pattern of the mobile communication device dependent on location or time of day use thereof;   (e) a type of content accessed by the user via the mobile communication device;   (f) previous search queries entered by the user via the mobile communication device;   (g) shopping habits associated with the user;   (h) videos, music, or audio listened to or downloaded by the user;   (i) previous geographies associated with the user; and   (j) webpages visited or applications used by the user via the communication device.   
     
     
         7 . The system of  claim 6 , wherein the shopping habits are at least one of:
 (a) products viewed or purchased on the mobile communication device;   (b) purchase amounts of the products purchased on the mobile communication device;   (c) purchase dates of the products purchased on the mobile communication device; and   (d) elapsed time between a product viewing and a product purchase on one the mobile communication device.   
     
     
         8 . The system of  claim 1 , wherein the mobile communication device is one of:
 (a) a cellular phone;   (b) a tablet;   (c) a portable media player; or   (d) a laptop or notebook computer.