US2014212644A1PendingUtilityA1

Quality communicative indicia for paper towel products

Assignee: PROCTER & GAMBLEPriority: Aug 10, 2007Filed: Mar 27, 2014Published: Jul 31, 2014
Est. expiryAug 10, 2027(~1 yrs left)· nominal 20-yr term from priority
G06Q 30/00Y10T428/31982Y10T428/24934A47K 10/16Y10T428/24802G06Q 30/0225
63
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Claims

Abstract

A method of communicating qualities to a consumer of a paper towel product where the method involves: providing a paper towel product having one or more qualities, identifying one or more communicative elements having one or more of the same qualities of the paper towel product, selecting a first communicative element by applying one or more selective criteria to the one or more communicative elements, providing a visual representation of the paper towel product and a visual representation of the first communicative element, and using the visual representations of the paper towel product and first communicative element to provide a quality communicative indicium.

Claims

exact text as granted — not AI-modified
What is claimed is: 
     
         1 . A quality communicative indicium for a method of communicating qualities to a consumer of a paper towel product, the quality communicative indicium comprising:
 (a) a visual representation of a paper towel product and a visual representation of a cloth or sponge; and   (b) wherein the visual representation of the cloth or sponge is represented integrally with the visual representation of the paper towel product.   
     
     
         2 . The quality communicative indicium of  claim 1  wherein the quality communicative indicium further comprises a first part and a second part that are simultaneously visible wherein the first part comprises the visual representation of the paper towel product and the second part comprises the visual representation of a cloth. 
     
     
         3 . The quality communicative indicium of  claim 1  wherein the quality communicative indicium further comprises a first part and a second part that are simultaneously visible wherein the first part comprises the visual representation of the paper towel product and the second part comprises the visual representation of a sponge. 
     
     
         4 . The quality communicative indicium of  claim 1  wherein the visual representation of the primary product further comprises the visual representation of one or more embossments. 
     
     
         5 . The quality communicative indicium of  claim 4  wherein the visual representation of the absorbent paper product further comprises one or more embossments in an embossing pattern. 
     
     
         6 . The quality communicative indicium of  claim 5  wherein the one or more embossments are visually similar to an embossment pattern on the primary product wherein the primary product is an absorbent paper product. 
     
     
         7 . A packaged absorbent paper product, comprising,
 (a) a plurality of paper towel products inside packaging, the packaging comprising a visual representation of a paper towel product and a visual representation of a cloth; and   (b) wherein the visual representation of the cloth is represented integrally with the visual representation of the paper towel product.   
     
     
         8 . The packaged absorbent paper product of  claim 7  wherein the quality communicative indicium further comprises a first part and a second part that are simultaneously visible wherein the first part comprises the visual representation of the paper towel product and the second part comprises the visual representation of a cloth. 
     
     
         9 . The packaged absorbent paper product of  claim 7  wherein the visual representation of the paper towel product further comprises the visual representation of one or more embossments. 
     
     
         10 . The packaged absorbent paper product of  claim 9  wherein the visual representation of the paper towel product further comprises one or more embossments in an embossing pattern. 
     
     
         11 . The packaged absorbent paper product of  claim 10  wherein the one or more embossments are visually similar to an embossment pattern on the paper towel product inside the packaging. 
     
     
         12 . A packaged absorbent paper product, comprising,
 (a) a plurality of paper towel products inside packaging, the packaging comprising a visual representation of a paper towel product and a visual representation of a sponge; and   (b) wherein the visual representation of the sponge is represented integrally with the visual representation of the paper towel product.   
     
     
         13 . The packaged absorbent paper product of  claim 12  wherein the quality communicative indicium further comprises a first part and a second part that are simultaneously visible wherein the first part comprises the visual representation of the paper towel product and the second part comprises the visual representation of a sponge. 
     
     
         14 . The packaged absorbent paper product of  claim 12  wherein the visual representation of the paper towel product further comprises the visual representation of one or more embossments. 
     
     
         15 . The packaged absorbent paper product of  claim 14  wherein the visual representation of the paper towel product further comprises one or more embossments in an embossing pattern. 
     
     
         16 . The packaged absorbent paper product of  claim 15  wherein the one or more embossments are visually similar to an embossment pattern on the paper towel product inside the packaging.

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