System and method for dynamic online advertisement creation and management

Abstract

A method and system may in response to a request for advertisement components stored at a server, select a subset of advertisement components, and transmit the advertisement components to a client. The client may, for example insert the components into an advertisement in order to, for example, display an advertisement that is custom made for the particular client, or includes a random selection of components, or is an advertisement with components assembled for a different reason.

1 . A method comprising:
 (a) providing an advertisement at a client;   (b) redirecting, by the advertisement responsive to activation of the advertisement, the client to load a landing page, the landing page comprising executable code;   (c) requesting, by the executable code, a plurality of page components from at least one server for assembly into the landing page, the requested plurality of page components comprising a subset of page components available at the at least one server; and   (d) assembling, by the executable code at the client, the plurality of page components received from the at least one server, into the landing page.   
     
     
         2 . The method of claim of  1 , wherein (a) further comprises identifying a plurality of advertisement components for assembly into the advertisement. 
     
     
         3 . The method of claim of  2 , further comprising identifying the plurality of advertisement components based on one or more of a date, time, season, weather, identification of a user, a geographical location of the client or a language setting of the client. 
     
     
         4 . The method of claim of  2 , further comprising identifying the plurality of advertisement components based on at least one rule assigned to the advertisement. 
     
     
         5 . The method of claim of  1 , wherein (a) comprises sending a request from the client to the at least one server for a plurality of advertisement components, the plurality of advertisement components for assembly into the advertisement. 
     
     
         6 . The method of claim of  1 , further comprising sending, by the advertisement to the landing page, customized data that has been displayed on the advertisement. 
     
     
         7 . The method of claim of  1 , further comprising displaying, by the landing page, customized data that has been displayed on the advertisement. 
     
     
         8 . The method of claim of  2 , further comprising sending information about the identification of the plurality of advertisement components to the landing page. 
     
     
         9 . The method of claim of  8 , further comprising identifying the plurality of page components based on the information about the identification of the plurality of advertisement components. 
     
     
         10 . The method of claim of  1 , further comprising identifying the plurality of page components based on application of one or more rules at the at least one server. 
     
     
         11 . A system comprising:
 a client provided with an advertisement, the advertisement configured to redirect the client to load a landing page responsive to activation of the advertisement; and   executable code of the landing page configured to execute on the client, the executable code further configured to:
 request a plurality of page components from at least one server for assembly into the landing page, the requested plurality of page components comprising a subset of available page components at the at least one server, and 
 assemble the plurality of page components received from the at least one server, into the landing page at the client. 
   
     
     
         12 . The system of claim of  11 , wherein the client is provided with the advertisement, the advertisement configured to identify a plurality of advertisement components for assembly into the advertisement. 
     
     
         13 . The system of claim of  12 , wherein the advertisement is configured to identify the plurality of advertisement components based on one or more of a date, time, season, weather, identification of a user, a geographical location of the client or a language setting of the client. 
     
     
         14 . The system of claim of  12 , wherein the advertisement is configured to the plurality of advertisement components based on at least one rule assigned to the advertisement. 
     
     
         15 . The system of claim of  11 , wherein client is provided with the advertisement, the advertisement configured to send a request from the client to the at least one server for a plurality of advertisement components, the plurality of advertisement components for assembly into the advertisement. 
     
     
         16 . The system of claim of  11 , wherein the executable code is configured to receive from the advertisement customized data that has been displayed on the advertisement. 
     
     
         17 . The system of claim of  11 , wherein the executable code is configured to initiate, on the landing page, a display of customized data that has been displayed on the advertisement. 
     
     
         18 . The system of claim of  12 , wherein the executable code is configured to receive from the advertisement information about the identification of the plurality of advertisement components to the landing page. 
     
     
         19 . The system of claim of  18 , wherein the executable code is configured to identify the plurality of page components based on the information about the identification of the plurality of advertisement components. 
     
     
         20 . The system of claim of  11 , wherein the plurality of page components is identified based on application of one or more rules at the at least one server.