Electronic commerce network with transactions analytics

Abstract

A system that processes transactions, in response to a transaction using a financial instrument, receives an identity of a financial instrument, such as a card hash. The system creates an anonymous account that corresponds to the financial instrument, and stores line level data associated with the transaction in the anonymous account. Future transactions that use the same financial instrument are also stored in the anonymous account. As a result, all transactions can be linked to the same user.

What is claimed is: 
     
         1 . A computer readable medium having instructions stored thereon that, when executed by a processor, cause the processor to process transactions, the processing comprising:
 in response to a first transaction using a first financial instrument, receiving an identity of a first financial instrument;   creating a first anonymous account that corresponds to the first financial instrument; and   storing line level data associated with the first transaction in the first anonymous account.