Transference of data associated with a product and/or product package

Abstract

A proximity-based device within a product and/or a product package sends data associated with the product and/or the product package to a mobile device based upon the mobile device being within a proximity to the proximity-based device. Another proximity-based receiver within a mobile device receives data associated with a product and/or a product package from a proximity-based transmitter within the product and/or the product package based upon the proximity-based receiver being within a proximity to the proximity-based transmitter.

We claim: 
     
         1 . A method comprising:
 sending, from a proximity-based device within a product and/or a product package, data associated with the product and/or the product package to a mobile device based upon the mobile device being within a proximity to the proximity-based device.   
     
     
         2 . The method of  claim 1 , wherein the data associated with the product and/or the product package is a preview of content stored by the product and/or the product package. 
     
     
         3 . The method of  claim 1 , wherein the data associated with the product and/or the product package is selected from the group consisting of a plurality of images, a plurality of videos, a quantity of discs, a menu of content, a menu of functionality, a chapter menu, a list of deleted scenes, director commentary, interviews, bonus content, games, contents, special offers, advertisements, promotions, coupons, and movie reward redemptions. 
     
     
         4 . The method of  claim 1 , wherein the data associated with the product and/or the product package is obtained by the mobile device without the mobile device connecting to the Internet. 
     
     
         5 . The method of  claim 1 , further comprising sending a web address link to the mobile device, the web address link indicating a web address of a server to which the mobile device connects via the Internet to obtain a remainder of data associated with the product and/or the product package. 
     
     
         6 . The method of  claim 1 , further comprising activating, from the proximity-based device, functionality of a software application stored on the mobile device. 
     
     
         7 . The method of  claim 1 , wherein the proximity-based device is a Near Field Communication transmitter. 
     
     
         8 . The method of  claim 1 , wherein the mobile device comprises a proximity-based receiver. 
     
     
         9 . The method of  claim 8 , wherein the proximity-based receiver is a Near Field Communication receiver. 
     
     
         10 . The method of  claim 1 , wherein the proximity is predefined. 
     
     
         11 . An apparatus comprising:
 a proximity-based transmitter stored within a product and/or a product package that sends data associated with the product and/or the product package to a mobile device based upon the mobile device being within a proximity to the proximity-based device.   
     
     
         12 . A method comprising:
 receiving, at a proximity-based receiver within a mobile device, data associated with a product and/or a product package from a proximity-based transmitter within the product and/or the product package based upon the proximity-based receiver being within a proximity to the proximity-based transmitter.   
     
     
         13 . The method of  claim 12 , wherein the data associated with the product and/or the product package is a preview of content stored by a product stored within the product and/or the product package. 
     
     
         14 . The method of  claim 12 , wherein the mobile device selects a subset of the data associated with the product and/or the product package according to user preferences stored by the mobile device and displays the subset of the data associated with the product and/or the product package. 
     
     
         15 . The method of  claim 12 , wherein the mobile device obtains additional data from a server through a network, the additional data being associated with the product and/or the product package, the additional data being obtained based upon user preferences stored by the mobile device. 
     
     
         16 . The method of  claim 15 , wherein the mobile device displays the data associated with the product and/or the product package in conjunction with the additional data. 
     
     
         17 . The method of  claim 12 , wherein the data associated with the product and/or the product package is a Pre-recorded Media Serial Number of the product. 
     
     
         18 . The method of  claim 12 , further comprising determining a user preference from data stored in the mobile device and sending the user preference to a Pre-recorded Media Serial Number database. 
     
     
         19 . The method of  claim 12 , further comprising determining a user identifier from data stored in the mobile device and sending the user identifier to a Pre-recorded Media Serial Number database. 
     
     
         20 . The method of  claim 12 , wherein the data is preloaded into a chipset of the product and/or product package. 
     
     
         21 . The method of  claim 12 , wherein a subset of the data is preloaded into a chipset of the product and/or product package. 
     
     
         22 . The method of  claim 21 , wherein the mobile device requests a remainder of the data from a server through a network. 
     
     
         23 . An apparatus comprising:
 a proximity-based receiver that receives data associated with a product and/or a product package from a proximity-based transmitter within the product and/or the product package based upon the proximity-based receiver being within a proximity to the proximity-based transmitter.   
     
     
         24 . A method comprising:
 receiving, at a server, a user preference from data stored in a mobile device and a product identifier;   storing the user preference and the product identifier in a database;   receiving, from a content playback device, an indication that playback for content corresponding to the product identifier has been initiated;   sending the user preference to the content playback device so that the content playback device plays back the content according to the user preference.   
     
     
         25 . The method of  claim 24 , wherein the database is a Pre-recorded Media Serial Number database. 
     
     
         26 . The method of  claim 24 , wherein the user preference is a language. 
     
     
         27 . An apparatus comprising:
 a server that receives a user preference from data stored in a mobile device and a product identifier, stores the user preference and the product identifier in a database, receives, from a content playback device, an indication that playback for content corresponding to the product identifier has been initiated, and sends the user preference to the content playback device so that the content playback device plays back the content according to the user preference.   
     
     
         28 . An apparatus comprising:
 a content playback device that receives a product having content stored thereon for playback and having a product identifier stored thereon, sends an indication to a server that that the product has been received for playback, receives a user preference from the server based upon the product identifier, and configures the playback of the content according to the user preference.   
     
     
         29 . A method comprising:
 receiving, at a server, a user identifier from data stored in a mobile device and a product identifier;   storing the user identifier and the product identifier in a database;   receiving, from a content playback device, an indication that playback for content corresponding to the product identifier has been initiated;   searching a profile database to determine a user preference based upon the user identifier;   sending the user preference to the content playback device so that the content playback device plays back the content according to the user preference.   
     
     
         30 . The method of  claim 29 , wherein the database is a Pre-recorded Media Serial Number database. 
     
     
         31 . The method of  claim 29 , wherein the user preference is a language. 
     
     
         32 . An apparatus comprising:
 a server that receives a user identifier from data stored in a mobile device and a product identifier, stores the user identifier and the product identifier in a database, receives, from a content playback device, an indication that playback for content corresponding to the product identifier has been initiated, searches a profile database to determine a user preference based upon the user identifier, and sends the user preference to the content playback device so that the content playback device plays back the content according to the user preference.   
     
     
         33 . An apparatus comprising:
 a content playback device that receives a product having content stored thereon for playback and having a product identifier stored thereon, sends an indication to a server that that the product has been received for playback, receives a user identifier from the server based upon the product identifier, searches a user profile database according to the user identifier to determine a user preference, and configures the playback of the content according to the user preference.   
     
     
         34 . A method comprising:
 receiving, at a proximity-based receiver within a mobile device, data associated with a plurality of products and/or product packages from a plurality of proximity-based transmitters stored within the plurality of products and/or product packages based upon the proximity-based receiver being within a first proximity to the plurality of proximity-based transmitters and the plurality of proximity-based transmitters being within second proximity of each other.   
     
     
         35 . The method of  claim 34 , wherein the data associated with the plurality of products and/or product packages is data other than that received and aggregated by the proximity-based receiver being with the first proximity of each of the plurality of products and/or product packages.