System And Method To Communicate Targeted Information

Abstract

A method for targeted advertising is disclosed. The method includes accessing at least one piece of demographic information associated with a user of a portable device, selecting an advertisement to be delivered to the user based at least in part on the demographic information, and initiating communication of a version of the advertisement configured for presentation at the portable device.

What is claimed is: 
     
         1 . A system comprising:
 a handheld device including a display, a non-volatile memory, and a processing device operable to execute instructions stored in the non-volatile memory; and   a collection of instructions stored in the non-volatile memory and operable to direct the handheld device to request a list of network addresses for a plurality of segments of an available media, to request delivery of one of the segments of the plurality of segments on a wireless communications network, and to request delivery of a different segment of the plurality of segments on a different wireless communications network.   
     
     
         2 . The system of  claim 1 , wherein the available media is a video and the system outputs the available media to the display. 
     
     
         3 . The system of  claim 1 , wherein the available media is selected from a group consisting of a stored media and a near real time broadcasted media. 
     
     
         4 . The system of  claim 1 , wherein the wireless communications network is a local network and the different wireless communications network is a cellular network. 
     
     
         5 . The system of  claim 1 , wherein the wireless communications network is a local network and the different wireless communications network is a different local network. 
     
     
         6 . The system of  claim 1 , wherein the segment is configured to be output at the handheld device at or near a rate, and the different segment is configured to be output at the handheld device at or near a different rate. 
     
     
         7 . The system of  claim 1 , further comprising a browser saved locally at the handheld device and configured to facilitate accessing a web page. 
     
     
         8 . A method comprising:
 requesting, from a storage medium, a list of network addresses for a plurality of segments of an available media;   requesting delivery of one of the segments of the plurality of segments such that at least a portion of the delivery occurs via a wireless communications network; and   requesting delivery of a different segment of the plurality of segments such that at least a portion of the different segment delivery occurs via a different wireless communications network.   
     
     
         9 . The method of  claim 8 , wherein the available media is a video and a system outputs the available media to a display of the system. 
     
     
         10 . The method of  claim 8 , wherein the available media is selected from a group consisting of a stored media and a near real time broadcasted media. 
     
     
         11 . The method of  claim 8 , wherein the wireless communications network is a local network and the different wireless communications network is a cellular network. 
     
     
         12 . The method of  claim 8 , wherein the wireless communications network is a local network and the different wireless communications network is a different local network. 
     
     
         13 . The method of  claim 8 , wherein the segment is configured to be output at a system at or near a rate, and the different segment is configured to be output at the system at or near a different rate. 
     
     
         14 . A cellular telephone comprising:
 a display;   a non-volatile memory;   a processing device operable to execute instructions stored in the non-volatile memory; and   a collection of instructions stored in the non-volatile memory and operable to direct the processing device to request a list of network addresses for a plurality of segments of an available media, to request delivery of one of the segments of the plurality of segments on a wireless communications network, and to request delivery of a different segment of the plurality of segments on a different wireless communications network.   
     
     
         15 . The cellular telephone of  claim 14 , wherein the available media is selected from a group consisting of a stored media and a near real time broadcasted media. 
     
     
         16 . The cellular telephone of  claim 14 , wherein the wireless communications network is a local network and the different wireless communications network is a cellular network. 
     
     
         17 . The cellular telephone of  claim 14 , wherein the wireless communications network is a local network and the different wireless communications network is a different local network. 
     
     
         18 . The cellular telephone of  claim 14 , wherein the wireless communications network is a local network and the different wireless communications network is a different local network. 
     
     
         19 . The cellular telephone of  claim 14 , further comprising a browser saved locally at the cellular telephone and configured to facilitate accessing a web page.