Method and system for determining a position of information based on an intention of a party concerned

Abstract

A method and system for providing a media or data content and information related to the content to a client are provided. The method includes transmitting the content to the client, determining the position of the information based on the intention of the client, transmitting the determined position of the information to the client, and displaying and providing the content and the information having the determined position for the client. The system includes a content server providing the content to the client, an account management server managing an account of the client and generating a bid value submitted by the client for providing the information to the client, and a service management server receiving the bid value from the account management server, positioning the information according to the bid value, and providing the information to the client.

What is claimed is: 
     
         1 . A system for providing a multimedia content and information related to the multimedia content to a client, the system comprising:
 a content server, the content server providing the multimedia content to the client using a network;   an account management server, the account management server managing an account of the client and generating a bid value submitted by the client through a bidding process for providing the information related to the multimedia content to the client using the network; and   a service management server, the service management server receiving the bid value from the account management server, positioning the information related to the multimedia content according to the bid value, and providing the information related to the multimedia to the client using the network,   wherein the client includes at least one of a user of the multimedia content, an information provider, and a multimedia content provider.   
     
     
         2 . The system of  claim 1 , wherein the content server is a multimedia server, the multimedia server providing the multimedia content to the client using the network. 
     
     
         3 . The system of  claim 1 , wherein the information is related to an item related to the multimedia content and represented by at least one of a title, a description, a picture, a movie, a sound, and a Uniform Resource Locator (URL). 
     
     
         4 . The system of  claim 1 , wherein the information related to the multimedia content includes at least one of information for an item included in the multimedia content, and information for an item related to the multimedia content predetermined and pre-selected by the service management server. 
     
     
         5 . The system of  claim 1 , wherein the account management server includes:
 a communication unit, the communication unit sending and receiving data through a broadcasting or the networking;   an account database, the account database recording and storing at least one of account information, a bidding item, the bid value, and a bidding history of the client;   a bid value input unit, the bid value input unit enabling the client to bid a new bid value;   a control unit, the control unit controlling a set of process, wherein the set of process includes monitoring if there is the new bid value for the information of the item related to the multimedia content and a new bid item, storing the new bid value for the information of the item related to the multimedia content and the new bid item in the account database, and transmitting data of a bid value for the information of the item related to the multimedia content to the service management server when there is a request of the bid value in the service management server;   an account management unit, the account management unit updating a change of the account management server, wherein the updating includes registering a new account and deleting an existing account, and providing the updates to the control unit;   a bidding process generating unit, the bidding process generating unit creating a new bidding process and updating the account database according to a change of a bidding process when there is the change of the bidding process through the bid value input unit; and   an inquiry unit, the inquiry unit transmitting the bid value for the information of the item related to the multimedia content to the service management server by inquiring the bid value for the information of the item related to the multimedia content.   
     
     
         6 . The system of  claim 5 , wherein the account management server further includes a bidding status reporting unit, the bidding status reporting unit displaying information of a current bidding process and informing a client's current bidding status to the client.