US2014289042A1PendingUtilityA1
Method of Delivery, Targeting, and Measuring Advertising over Networks
Est. expiryOct 29, 2016(expired)· nominal 20-yr term from priority
G06Q 30/02G06Q 30/0261G06Q 30/0277G06Q 30/0257G06Q 30/0272G06Q 30/0269G06Q 30/0251G06Q 30/0264G06Q 30/0254G06Q 30/0225G06Q 30/0243G06Q 30/0255
72
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Claims
Abstract
Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisement based upon profiling of users and networks.
Claims
exact text as granted — not AI-modified1 . A method for advertising, comprising:
receiving an advertisement request from a user node, wherein said advertisement request is based upon a link sent from an affiliate node to said user node in response to a content request sent from said user node to said affiliate node; and selecting, in response to said advertisement request, an advertisement based upon stored information about said user node.
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