System to provide price adjustments based on indicated product interest

Abstract

A system to provide price adjustments based on indicated product interest includes reception of an indication from a customer of interest in a first product, reception of an indication from a customer of interest in a second product, determination of a price adjustment for the second product based on the indication of interest in the first product, and transmission of the price adjustment to the customer. By virtue of the foregoing features, a retailer may be willing to provide a price adjustment for the second product which would otherwise not be provided. Moreover, such a price adjustment may incent the customer to purchase the second product in a case that the second product would not otherwise be purchased, thereby potentially increasing a total profit received by the retailer.

What is claimed is: 
     
         1 . A system for selling products, the system comprising:
 a processing device; and   a memory device in communication with the processing device, the memory device storing instructions that when executed by the processing device result in:
 receiving an indication of interest of a customer in a first product; 
 receiving an indication of interest of the customer in a second product, in which the indication of interest in the second product comprises at least one of:
 an indication that the customer is located in a retail store, physically near to the second product in the retail store, 
 an indication that the customer has viewed a representation of the second product for a period of time, and 
 a selection by the customer of the second product; 
 
 determining a price adjustment for the second product based on the indication of interest of the customer in the first product; 
 after receiving the indication of interest of the customer in the first product, after receiving the indication of interest of the customer in the second product, and before receiving from the customer a request to purchase the second product, transmitting the price adjustment to the customer; 
 receiving, from the customer, a request to purchase the first product and the second product; and 
 charging the customer for the second product based on the price adjustment. 
   
     
     
         2 . A system for selling products, the system comprising:
 a kiosk device in a retail store; and   a memory device in communication with the kiosk device in the retail store, the memory device storing instructions that when executed by the kiosk device in the retail store device result in:
 receiving an indication of interest of a customer in a first product; 
 receiving an indication of a request by the customer for information regarding a second product, in which the request for information identifies the second product; 
 determining a price adjustment for the second product based on the indication of interest of the customer in the first product; 
 after receiving indication of interest of the customer in the first product, after receiving the indication of the request by the customer for information regarding the second product, and before receiving from the customer a request to purchase the second product, displaying the price adjustment to the customer at the kiosk; 
 receiving, from the customer a request to purchase the first product and the second product; and 
 charging the customer for the second product based on the price adjustment. 
   
     
     
         3 . A non-transitory computer-readable medium storing instructions that when executed by a processing device result in:
 offering a handheld device to a customer at a retail store;   receiving by the handheld device an indication of interest of the customer in a first product in the retail store;   receiving by the handheld device an indication of interest of the customer in a second product in the retail store, in which the indication of interest in the second product comprises one or more of the following:
 a request for information regarding the second product, in which the request identifies the second product, 
 the customer scanning a bar code that is associated with the second product, 
 an indication that the customer is evaluating the second product in the retail store, 
 an indication that the customer is physically near the second product in the retail store, and 
 an indication that the customer is physically near the second product in the retail store for a predetermined amount of time; 
   determining by a processing device in communication with the handheld device, a price adjustment for the second product based on the indication of interest of the customer in the first product;   displaying, by at least one of the processing device and the handheld device, the price adjustment to the customer;   receiving, by the handheld device and from the customer a request to purchase the first product and the second product; and   charging, by at least one of the processing device and the handheld device, the customer for the second product based on the price adjustment.   
     
     
         4 . The non-transitory computer-readable medium of  claim 3 , in which the displaying comprises:
 displaying the price adjustment to the customer via the handheld device.   
     
     
         5 . The non-transitory computer-readable medium of  claim 3 , in which the displaying comprises:
 displaying the price adjustment to the customer at a point-of-sale terminal in the retail store.   
     
     
         6 . The non-transitory computer-readable medium of  claim 3 , in which the handheld device comprises a personal digital assistant. 
     
     
         7 . The non-transitory computer-readable medium of  claim 3 , in which the handheld device comprises a bar-code scanner. 
     
     
         8 . The non-transitory computer-readable medium of  claim 3 , in which the indication of interest in the first product comprises the customer accepting the handheld device at the retail store. 
     
     
         9 . The non-transitory computer-readable medium of  claim 3 , in which the indication of interest in the first product comprises the customer scanning a bar code that is associated with the first product. 
     
     
         10 . The non-transitory computer-readable medium of  claim 3 , in which the indication of interest in the first product comprises an indication of a location of the customer in the retail store. 
     
     
         11 . The non-transitory computer-readable medium of  claim 3 , in which the indication of interest in the first product comprises an indication that the customer is evaluating the first product in the retail store. 
     
     
         12 . The non-transitory computer-readable medium of  claim 3 , in which the indication of interest in the first product comprises an indication that the customer is physically near the first product in the retail store. 
     
     
         13 . The non-transitory computer-readable medium of  claim 3 , in which the indication of interest in the first product comprises an indication that the customer is physically near the first product in the retail store for a predetermined amount of time.