Method and apparatus for presenting and aggregating information related to the sale of multiple goods and services

Abstract

A computer-implemented method can automatically present a plurality of selectable rich media video clips associated with goods and/or services offered for sale via an interactive networked communication system including at least one client and at least one server. A request to the server can be initiated at the client via the interactive networked communication system to select a plurality of rich media video clips from a database of rich media video clips associated with corresponding goods and/or services. A static descriptor can be displayed on the client for each of the plurality of rich media video clips as selected and received from the server. The plurality of rich media video clips can automatically be presented on the client in a concatenated sequence in a continuous rich media video stream.

1 - 25 . (canceled) 
     
     
         26 . A method implemented on a machine having a processor, storage, and a communication platform connected to a network, for creating a personalized web page, comprising:
 receiving a request for a web page personalized for a user and directed to a product;   obtaining first information including information related to the user and second information characterizing one or more promotions associated with the product; and   automatically creating the personalized web page that comprises
 a representation of a rich media video having one or more rich media video clips, wherein each of the rich media video clip describes at least one feature of the product and has been personalized with respect to the user based on the first and second information, and at least one text portion including communication content personalized with respect to the user based on the first and/or second information. 
   
     
     
         27 . The method of  claim 26 , wherein:
 the first information also includes information about a sale representative; and   the communication content in the at least one text portion of the personalized web page is personalized as communication between the sale representative and the user.   
     
     
         28 . The method of  claim 27 , wherein the request for a personalized web page is received from the sale representative. 
     
     
         29 . The method of  claim 26 , further comprising at least one of:
 storing the created personalized web page for future retrieval;   associating the personalized web page with an actionable item on an additional web page so that when the user acts on the actionable item, the personalized web page is transmitted to the user; and   transmitting the created personalized web page and/or a link thereof as a response to the request.   
     
     
         30 . The method of  claim 29 , wherein the personalized web page and/or the link thereof is sent to the user in an electronic communication about the product. 
     
     
         31 . The method of  claim 30 , wherein the link to the personalized web page in the electronic communication can be activated by the user in order for the personalized web page to be presented. 
     
     
         32 . The method of  claim 30 , wherein any of the rich media video clips in the personalized web page can be played back based on the user's choice. 
     
     
         33 . The method of  claim 26 , wherein each of the one or more rich media video clips can be dynamically updated based on behavior data associated with the user. 
     
     
         34 . The method of  claim 26 , wherein each of the at least one text portion can be dynamically updated based on information associated with the user. 
     
     
         35 . A system having a processor, storage, and a communication platform connected to a network for creating a personalized web page, comprising:
 a content aggregator configured for
 receiving a request for a web page personalized for a user and directed to a product, and obtaining first information including information related to the user and second information characterizing one or more promotions associated with the product; and 
   an automated production assistant configured for automatically creating the personalized web page that comprises
 a representation of a rich media video having one or more rich media video clips, wherein each of the rich media video clip describes at least one feature of the product and has been personalized with respect to the user based on the first and second information, and at least one text portion including communication content personalized with respect to the user based on the first and/or second information. 
   
     
     
         36 . The system of  claim 35 , wherein:
 the first information also includes information about a sale representative; and   the communication content in the at least one text portion of the personalized web page is personalized as communication between the sale representative and the user.   
     
     
         37 . The system of  claim 36 , wherein the request for a personalized web page is received from the sale representative. 
     
     
         38 . The system of  claim 35 , wherein the content aggregator is further configured for at least one of:
 storing the created personalized web page for future retrieval;   associating the personalized web page with an actionable item on an additional web page so that when the user acts on the actionable item, the personalized web page is transmitted to the user; and   transmitting the created personalized web page and/or a link thereof as a response to the request.   
     
     
         39 . The system of  claim 38 , wherein the personalized web page and/or the link thereof is sent to the user in an electronic communication about the product. 
     
     
         40 . The system of  claim 39 , wherein the link to the personalized web page in the electronic communication can be activated by the user in order for the personalized web page to be presented. 
     
     
         41 . The system of  claim 39 , wherein any of the rich media video clips in the personalized web page can be played back based on the user's choice. 
     
     
         42 . A machine-readable tangible and non-transitory medium having information for creating a personalized web page, wherein the information, when read by the machine, causes the machine to perform the following:
 receiving a request for a web page personalized for a user and directed to a product;   obtaining first information including information related to the user and second information characterizing one or more promotions associated with the product; and   automatically creating the personalized web page that comprises   a representation of a rich media video having one or more rich media video clips, wherein each of the rich media video clip describes at least one feature of the product and has been personalized with respect to the user based on the first and second information, and   at least one text portion including communication content personalized with respect to the user based on the first and/or second information.   
     
     
         43 . The medium of  claim 42 , wherein:
 the first information also includes information about a sale representative; and   the communication content in the at least one text portion of the personalized web page is personalized as communication between the sale representative and the user.   
     
     
         44 . The medium of  claim 43 , wherein the request for a personalized web page is received from the sale representative. 
     
     
         45 . The medium of  claim 42 , wherein the information, when read by the machine, further causing the machine to perform at least one of:
 storing the created personalized web page for future retrieval;   associating the personalized web page with an actionable item on an additional web page so that when the user acts on the actionable item, the personalized web page is transmitted to the user; and   transmitting the created personalized web page and/or a link thereof as a response to the request.