Consumption profile for mobile media

Abstract

Targeting advertising content via a media management platform includes taking at least one consumption profile for content items of the media management platform, wherein the at least one consumption profile includes a profile of devices on which a corresponding content item can be accessed, a profile of networks on which the corresponding content item can be delivered, and attributes of the corresponding content item. Further a targeting input is produced by processing at least a portion of the consumption profile for a content item. Lastly, the targeting input is provided to an advertising fulfillment engine that targets advertising content to media management platform content item recipients.

What is claimed is: 
     
         1 . A method of targeting advertising content via a media management platform, comprising:
 taking at least one consumption profile for content items of the media management platform, wherein the at least one consumption profile includes a profile of devices on which a corresponding content item can be accessed, a profile of networks on which the corresponding content item can be delivered, and attributes of the corresponding content item;   processing, with a processor, at least a portion of the at least one consumption profile for a content item to produce a targeting input; and   providing the targeting input that is based in part on the at least one consumption profile to an advertising fulfillment engine that targets advertising content to media management platform content item recipients.   
     
     
         2 . The method of  claim 1 , wherein the consumption profile includes a profile of anticipated use. 
     
     
         3 . The method of  claim 2 , wherein the profile of anticipated use includes at least one of a location attribute and a demographic attribute. 
     
     
         4 . The method of  claim 1 , further comprising specifying an advertisement objective for the advertising fulfillment engine based in part on the consumption profile. 
     
     
         5 . The method of  claim 1 , wherein the advertising fulfillment engine determines a method of delivery of the advertising content based in part on the consumption profile. 
     
     
         6 . The method of  claim 5 , wherein the consumption profile includes data indicative of a targeted user. 
     
     
         7 . The method of  claim 5 , wherein the consumption profile includes data indicative of anticipated use. 
     
     
         8 . The method of  claim 1 , wherein the advertising fulfillment engine determines a timing of delivery of the advertising content based in part on the consumption profile. 
     
     
         9 . The method of  claim 1 , wherein the targeting input includes demographic information. 
     
     
         10 . The method of  claim 1 , wherein the targeting input includes time of day information. 
     
     
         11 . The method of  claim 1 , wherein the advertising content includes a clip for inclusion as interstitials. 
     
     
         12 . The method of  claim 1 , wherein the advertising fulfillment engine determines a deliver a certain number of ads based in part on the consumption profile. 
     
     
         13 . The method of  claim 1 , wherein the advertising fulfillment engine determines a type of the advertising content based in part on the targeting item derived from the consumption profile. 
     
     
         14 . A method of targeting advertising content via a media management platform, comprising:
 producing a targeting item with a processor by processing a portion of a consumption profile for a content item that includes a profile of devices on which a corresponding content item can be accessed, a profile of networks on which the corresponding content item can be delivered, and attributes of the corresponding content item; and   providing the targeting input to an advertising fulfillment engine that targets advertising content to media management platform content item recipients.   
     
     
         15 . The method of  claim 14 , wherein the advertising fulfillment engine determines a timing of delivery of the advertising content based in part on the consumption profile. 
     
     
         16 . The method of  claim 14 , wherein the advertising fulfillment engine determines a type of the advertising content based in part on the targeting item derived from the consumption profile. 
     
     
         17 . A method of targeting advertising content via a media management platform, comprising:
 producing a targeting item with a processor by processing a portion of a consumption profile for a content item that includes a profile of devices on which a corresponding content item can be accessed, a profile of networks on which the corresponding content item can be delivered, and attributes of the corresponding content item; and   targeting advertising content to media management platform content item recipients based in part on the targeting input.   
     
     
         18 . The method of  claim 17 , wherein the consumption profile includes a profile of anticipated use. 
     
     
         19 . The method of  claim 18 , wherein the profile of anticipated use includes at least one of a location attribute and a demographic attribute. 
     
     
         20 . The method of  claim 17 , wherein the advertising fulfillment engine determines a type of the advertising content based in part on the targeting item derived from the consumption profile.