E-Commerce Consumer-Based Behavioral Target Marketing Reports

Abstract

A system and methods which enable modeling of end consumer interests based on online activity and producing e-commerce reports is described. The method includes scoring and classifying interests and preferences of consumers in relation to various items being offered as function of time and utilizing such scores to predict purchasing activity and revenue yield for n-dimensional combinations of interest for generation of consumer lists for target marketing and merchandising. The method also includes converse modeling of the performance and behavioral profile of items offered as a function of consumer activity. This Abstract is provided for the sole purpose of complying with the rules that allow a reader to quickly ascertain the subject matter of the disclosure contained herein. This Abstract is submitted with the explicit understanding that it will not be used to interpret or to limit the scope or the meaning of the claims.

What is claimed is: 
     
         1 . A computer-implemented method for predicting purchasing patterns by modeling the interests of consumers in products based on exhibited online shopping activity, comprising the steps of:
 (a) collecting source data from a plurality of sources, wherein said source data includes at least clickstream data and order data for a plurality of customers;   (b) aggregating, via a computing apparatus, said source data into a multi-dimensional, multi-resolutional, de-normalized interaction table;   (c) deriving, via said computing apparatus, at least one materialized, n-dimensional customer score corresponding to at least one of said plurality of customers based on said multi-dimensional, multi-resolutional, de-normalized interaction table;   (d) deriving, via said computing apparatus, at least one run-time, n-dimensional customer score corresponding to said at least one of said plurality of customers from said multi-dimensional, multi-resolutional, de-normalized interaction table; and   (e) producing, via said computing apparatus, an e-commerce report, based on said at least one materialized, n-dimensional customer score and said at least one run-time, n-dimensional customer score, wherein said e-commerce report is used to determine the potential interests of consumers in products being offered online and said e-commerce report is accessible to a user.   
     
     
         2 . The computer-implemented method of  claim 1 , wherein said source data further includes product data and customer data. 
     
     
         3 . The computer-implemented method of  claim 2 , wherein said product data relates to at least one of the following being offered online: apparel; content; multi-media files; consumer goods; and services. 
     
     
         4 . The computer-implemented method of  claim 1 , wherein said clickstream data relates to at least one of the following exhibited online consumer shopping activities: browsing; viewing; cart inserting; abandoning; searching; zooming; price comparing; reading; purchasing; gift wrapping; emailing; and shipping. 
     
     
         5 . The computer-implemented method of  claim 1 , further comprising the steps of:
 (f) utilizing a hierarchical Bayesian calculation to determine a plurality of materialized customer-product buying probabilities from said plurality of materialized n-dimensional customer scores; and   (g) utilizing a hierarchical Bayesian calculation to determine a plurality of run-time customer-product buying probabilities from said plurality of run-time, n-dimensional customer scores.   
     
     
         6 . The computer-implemented method of  claim 5 , further comprising the step of:
 (i) utilizing said e-commerce report to design a promotional campaign targeting a population of consumers corresponding to a subset of said plurality of materialized, customer-product buying probabilities and said plurality of real-time customer-product buying probabilities.   
     
     
         7 . The computer-implemented method of  claim 5 , wherein:
 said e-commerce report is utilized to determine a population of consumers who should be targeted by a promotional campaign related to a known product; and   said population of consumers corresponds to a subset of said plurality of materialized, customer-product buying probabilities and said plurality of real-time customer-product buying probabilities.   
     
     
         8 . The computer-implemented method of  claim 5 , wherein:
 said e-commerce report is utilized to determine at least one product that will be the subject of a promotional campaign targeting a known population of consumers; and   said known population of consumers corresponds to a subset of said plurality of materialized, customer-product buying probabilities and said plurality of real-time customer-product buying probabilities.   
     
     
         9 . A computer software product comprising a non-transitory storage medium, wherein the storage medium contains processor executable instructions that, when executed by a processor, configure a computing apparatus to:
 (a) collect source data from a plurality of sources, wherein said source data includes at least clickstream data and order data for a plurality of customers;   (b) aggregate said source data into a multi-dimensional, multi-resolutional, de-normalized interaction table;   (c) derive at least one materialized, n-dimensional customer score corresponding to at least one of said plurality of customers based on said multi-dimensional, multi-resolutional, de-normalized interaction table;   (d) derive at least one run-time, n-dimensional customer score corresponding to said at least one of said plurality of customers from said multi-dimensional, multi-resolutional, de-normalized interaction table; and   (e) produce an e-commerce report, based on said at least one materialized, n-dimensional customer score and said at least one run-time, n-dimensional customer score, wherein said e-commerce report is used to determine the potential interests of consumers in products being offered online and said e-commerce report is accessible to a user.   
     
     
         10 . The computer software product of  claim 9 , wherein said source data further includes product data and customer data. 
     
     
         11 . The computer software product of  claim 10 , wherein said product data relates to at least one of the following being offered online: apparel; content; multi-media files; consumer goods; and services. 
     
     
         12 . The computer software product of  claim 9 , wherein said clickstream data relates to at least one of the following exhibited online consumer shopping activities: browsing; viewing;  cart inserting; abandoning; searching; zooming; price comparing; reading; purchasing; gift wrapping; emailing; and shipping. 
     
     
         13 . The computer software product of  claim 9 , wherein the storage medium contains processor executable instructions that, when executed by the processor, further configure the computing apparatus to:
 (f) utilize a hierarchical Bayesian calculation to determine a plurality of materialized customer-product buying probabilities from said plurality of materialized n-dimensional customer scores; and   (g) utilize a hierarchical Bayesian calculation to determine a plurality of run-time customer-product buying probabilities from said plurality of run-time, n-dimensional customer scores.   
     
     
         14 . The computer software product of  claim 13 , wherein said e-commerce report is utilized to design a promotional campaign targeting a population of consumers corresponding to a subset of said plurality of materialized, customer-product buying probabilities and said plurality of real-time customer-product buying probabilities. 
     
     
         15 . The computer software product of  claim 13 , wherein:
 said e-commerce report is utilized to determine a population of consumers who should be targeted by a promotional campaign related to a known product; and   said population of consumers corresponds to a subset of said plurality of materialized, customer-product buying probabilities and said plurality of real-time customer-product buying probabilities.   
     
     
         16 . The computer software product of  claim 13 , wherein:
 said e-commerce report is utilized to determine at least one product that will be the subject of a promotional campaign targeting a known population of consumers; and   said known population of consumers corresponds to a subset of said plurality of materialized, customer-product buying probabilities and said plurality of real-time customer-product buying probabilities.   
     
     
         17 . A computer-implemented method for predicting purchasing patterns by modeling the interests of consumers in products based on exhibited online shopping activity, comprising the steps of:
 (a) aggregating source data from a plurality of sources into a multi-dimensional, multi-resolutional, de-normalized interaction table, wherein said source data includes at least: order data, clickstream data, product data and customer data ;   (b) deriving a plurality of materialized, n-dimensional customer scores corresponding to said customer data from said multi-dimensional, multi-resolutional, de-normalized interaction table;   (c) deriving a plurality of run-time, n-dimensional customer scores corresponding to said customer data from multi-dimensional, multi-resolutional, de-normalized interaction table; and   (d) producing an e-commerce report, based on said plurality of materialized, n-dimensional customer scores and said plurality of run-time, n-dimensional customer scores, wherein said e-commerce report is used to determine the potential interests of consumers in the products being offered online and said e-commerce report is accessible to a user via a computing device.