Cross-device conversion estimates

Abstract

Systems and methods for cross-device conversion estimates determine an observed number of cross-device conversions based on different sets of devices being logged into the same online accounts. The observed cross-device conversions are extrapolated out based on a percentage of one set of devices having logged into the same accounts as the second set of devices.

What is claimed is: 
     
         1 . A method of estimating a number of conversions comprising:
 determining, by one or more processors, a number of observed interactions with third-party content by a first set of devices;   determining, by the one or more processors, a number of observed cross-device conversions associated with the interactions based on a portion of the first set of devices and a second set of devices having logged into the same online accounts;   determining, by the one or more processors, a percentage of the first set of devices that have logged into the same online accounts as the second set of devices;   calculating, by the one or more processors, an estimated total number of cross-device conversions based on the number of observed cross-device conversions and the percentage of the first set of devices that have logged into the same online accounts as the second set of devices; and   providing the estimated total number of cross-device conversions for display.   
     
     
         2 . The method of  claim 1 , further comprising:
 determining, by the one or more processors, a number of observed conversions by the first set of devices that are associated with the third-party content interactions by the first set of devices; and   calculating an estimated total number of conversions for the third-party content based on the number of observed conversions by the first set of devices and the estimated total number of cross-device conversions.   
     
     
         3 . The method of  claim 1 , wherein an observed interaction corresponds to the third-party content having been selected via a user interface of the device and the device redirected to a webpage. 
     
     
         4 . The method of  claim 1 , wherein an online account comprises at least one of: an account for a social networking service, an account for an email service, an account for a file sharing service, or an account for a search service. 
     
     
         5 . The method of  claim 1 , wherein the first and second sets of devices comprise sets of different types of devices. 
     
     
         6 . The method of  claim 1 , further comprising:
 receiving login information for an online account from a device in the first set of devices;   receiving login information for the online account from a device in the second set of devices; and   storing data that associates the device in the first set of devices with the device in the second set of devices.   
     
     
         7 . The method of  claim 5 , wherein the types of devices comprise two or more of mobile devices, tablet devices, or desktop devices. 
     
     
         8 . A system for estimating a number of conversions comprising one or more processors configured to:
 determine a number of observed interactions with third-party content by a first set of devices;   determine a number of observed cross-device conversions associated with the interactions based on a portion of the first set of devices and a second set of devices having logged into the same online accounts;   determine a percentage of the first set of devices that have logged into the same online accounts as the second set of devices;   calculate an estimated total number of cross-device conversions based on the number of observed cross-device conversions and the percentage of the first set of devices that have logged into the same online accounts as the second set of devices; and   provide the estimated total number of cross-device conversions for display.   
     
     
         9 . The system of  claim 8 , wherein the one or more processors are configured to:
 determine a number of observed conversions by the first set of devices that are associated with the third-party content interactions by the first set of devices; and   calculate an estimated total number of conversions for the third-party content based on the number of observed conversions by the first set of devices and the estimated total number of cross-device conversions.   
     
     
         10 . The system of  claim 8 , wherein an observed interaction corresponds to the third-party content having been selected via a user interface of the device and the device redirected to a webpage. 
     
     
         11 . The system of  claim 8 , wherein an online account comprises at least one of: an account for a social networking service, an account for an email service, an account for a file sharing service, or an account for a search service. 
     
     
         12 . The system of  claim 8 , wherein the first and second sets of devices comprise sets of different types of devices. 
     
     
         13 . The system of  claim 8 , wherein the one or more processors are configured to:
 receive login information for an online account from a device in the first set of devices;   receive login information for the online account from a device in the second set of devices; and   storing data that associates the device in the first set of devices with the device in the second set of devices.   
     
     
         14 . The system of  claim 12 , wherein the types of devices comprise two or more of mobile devices, tablet devices, or desktop devices. 
     
     
         15 . A computer-readable storage medium having machine instructions stored therein, the instructions being executable by a processor to cause the processor to perform operations comprising:
 determining a number of observed interactions with third-party content by a first set of devices;   determining a number of observed cross-device conversions associated with the interactions based on a portion of the first set of devices and a second set of devices having logged into the same online accounts;   determining a percentage of the first set of devices that have logged into the same online accounts as the second set of devices;   calculating an estimated total number of cross-device conversions based on the number of observed cross-device conversions and the percentage of the first set of devices that have logged into the same online accounts as the second set of devices; and   providing the estimated total number of cross-device conversions for display.   
     
     
         16 . The computer-readable storage medium of  claim 15 , wherein the operations comprise:
 determining a number of observed conversions by the first set of devices that are associated with the third-party content interactions by the first set of devices; and   calculating an estimated total number of conversions for the third-party content based on the number of observed conversions by the first set of devices and the estimated total number of cross-device conversions.   
     
     
         17 . The computer-readable storage medium of  claim 15 , wherein an online account comprises at least one of: an account for a social networking service, an account for an email service, an account for a file sharing service, or an account for a search service. 
     
     
         18 . The computer-readable storage medium of  claim 15 , wherein the first and second sets of devices comprise sets of different types of devices. 
     
     
         19 . The computer-readable storage medium of  claim 15 , the types of devices comprise two or more of mobile devices, tablet devices, or desktop devices. 
     
     
         20 . The computer-readable storage medium of  claim 15 , wherein the operations comprise:
 receiving login information for an online account from a device in the first set of devices;   receiving login information for the online account from a device in the second set of devices; and   storing data that associates the device in the first set of devices with the device in the second set of devices.