Product Selection Packaging and Method of Use Thereof

Abstract

Product selection packaging for a consumer product that improves the consumer's ability to quickly sort through numerous criteria in a complex decision making process and determine whether that particular consumer product is appropriate for his or her purchase and use is disclosed. The product selection packaging, which is designed for a consumer product includes (a) an interface; and (b) at least one product selection indicia associated with the interface, wherein the selection indicia assist the consumer with determining whether or not the product is appropriate for the consumer's purchase or use.

1 . Product selection packaging for a consumer product, comprising:
 (a) an enclosure for the product; and   (b) at least one product selection symbol integrated with the enclosure, wherein each product selection indicia to assist the consumer with determining whether or not the product is appropriate for the consumer's purchase or use.   
     
     
         2 . The product selection packaging of  claim 1 , wherein the enclosure is a box or carton. 
     
     
         3 . The product selection packaging of  claim 1 , wherein the selection indicia is selected from the group consisting of an alphanumeric graphic, a pictorial graphic, a color and combinations thereof 
     
     
         4 . The product selection packaging of  claim 1 , comprising at least two product selection indicia integrated with the enclosure. 
     
     
         5 . The product selection packaging of  claim 4 , comprising from two to six product selection indicia integrated with the enclosure. 
     
     
         6 . The product selection packaging of  claim 1 , wherein the consumer product is an OTC pharmaceutical. 
     
     
         7 . The product selection packaging of  claim 6 , wherein the selection indicia is selected from the group consisting of brand, logo, color, name of drug, location of symptoms, symptoms treated, time of day for use, drowsy/non-drowsy, form, flavor and combinations thereof. 
     
     
         8 . A method for assisting a consumer with determining whether or not a consumer product is appropriate for their purchase or use wherein a consumer (a) observes one or more selection indicia that are relevant to appropriate selection or deselection of the product; (b) chooses an applicable response for each selection indicia; and (c) determines whether or not the product is appropriate for its purchase or use. 
     
     
         9 . The method of  claim 8 , wherein the indicia is ordered from left to right. 
     
     
         10 . The method of  claim 8 , wherein the indicia is ordered from right to left.