Contextually aware interactive advertisements

Abstract

A system and method for contextually aware interactive advertisements are provided. In example embodiments, an advertisement indication that indicates a presentation of an advertisement to a user is received. The advertisement corresponding to the advertisement indication is identified. At least one item listing is determined based, at least in part, on the advertisement. Real-time contextual data corresponding to the advertisement indication is received. The real-time contextual data corresponds to a physical context of the presentation of the advertisement. Accessing contextual conditions associated with the advertisement. Determining satisfaction of the contextual conditions based on the real-time contextual data. Based on the determined satisfaction of the contextual conditions, presentation of the at least one item listing is caused to the user.

What is claimed is: 
     
         1 . A system comprising:
 a communication module to receive, from a portable device of a user, a promotion indication that indicates a presentation of a promotion to a user;   an analysis module to identify the promotion that corresponds to the promotion indication;   an item module, implemented by at least one processor of a machine, to determine at least one item listing based, at least in part, on the promotion;   the communication module further to receive, from the portable device of the user, real-time contextual data that corresponds to the promotion indication, the real-time contextual data that corresponds to a physical environment of the presentation of the promotion;   a condition module to access contextual conditions associated with the promotion and determine satisfaction of the contextual conditions based on the real-time contextual data; and   based on the determined satisfaction of the contextual conditions, a presentation module to cause presentation of a user interface including the at least one item listing to the user, the presentation.   
     
     
         2 . The system of  claim 1 , wherein:
 the analysis module further to identify an advertisement location that corresponds to the advertisement and further to extract a user location from the real-time contextual data; and   the condition module further to determine satisfaction of a distance condition, included in the contextual conditions, by determining that the user location is within a distance of the advertisement location, the distance being specified by the distance condition.   
     
     
         3 . A method comprising:
 receiving, from a user device, an advertisement indication that indicates a presentation of an advertisement to a user,   identifying the advertisement corresponding to the advertisement indication;   determining, using a hardware processor of a machine, at least one item listing based, at least in part, on the advertisement;   receiving, from the user device, real-time contextual data corresponding to the advertisement indication, the real-time contextual data corresponding to a physical context of the presentation of the advertisement;   accessing contextual conditions associated with the advertisement;   determining satisfaction of the contextual conditions based on the real-time contextual data; and   based on the determined satisfaction of the contextual conditions, causing presentation of the at least one item listing to the user, the presentation being exclusive based on the real-time contextual data.   
     
     
         4 . The method of  claim 3 , further comprising:
 identifying an advertisement location corresponding to the advertisement;   extracting a user location from the real-time contextual data; and   determining satisfaction of a distance condition, included in the contextual conditions, by determining that the user location is within a distance of the advertisement location, the distance being specified by the distance condition.   
     
     
         5 . The method of  claim 3 , further comprising:
 extracting a presentation time from the real-time contextual data; and   determining satisfaction of a temporal condition, included in the contextual conditions, by determining that the presentation time is within a time period specified by the temporal condition.   
     
     
         6 . The method of  claim 3 , further comprising:
 extracting a user identity from the real-time contextual data;   accessing user data corresponding to the user based on the user identity; and   determining the at least one item listing based on the advertisement and the user data.   
     
     
         7 . The method of  claim 3 , further comprising:
 generating an advertisement offer associated with the at least one item listing; and   providing the advertisement offer to the user.   
     
     
         8 . The method of  claim 7 , wherein the generating the offer is based, at least in part, on the real-time contextual data. 
     
     
         9 . The method of  claim 7 , wherein the advertisement offer comprises a discounted purchase associated with the at least one item listing. 
     
     
         10 . The method of  claim 3 , further comprising:
 extracting the advertisement indication from the real-time contextual data by:
 extracting a user location from the real-time contextual data; 
 accessing location data corresponding to a plurality of advertisements, and 
 identifying a match between the user location and the location data of a particular advertisement among the plurality of advertisements. 
   
     
     
         11 . The method of  claim 3 , further comprising:
 storing the real-time contextual data and the advertisement indication in association with the user; and   receiving a subsequent advertisement indication that indicates a presentation of the advertisement to the user;   identifying the advertisement corresponding to the advertisement indication; and   determining the at least one item listing based on the stored real-time contextual data and the advertisement.   
     
     
         12 . The method of  claim 3 , wherein the advertisement indication results from the user device physically detecting an advertisement identifier corresponding to the advertisement. 
     
     
         13 . The method of  claim 12 , wherein the advertisement identifier is detected from at least one of a QR code, a RFID tag, an audio tag, or a smart tag. 
     
     
         14 . A machine readable medium having no transitory signals and storing instructions that, when executed by at least one processor of a machine, cause the machine to perform operations comprising:
 receiving, from a user device, an advertisement indication that indicates a presentation of an advertisement to a user,   identifying the advertisement corresponding to the advertisement indication;   determining at least one item listing based, at least in part, on the advertisement;   receiving, from the user device, real-time contextual data corresponding to the advertisement indication, the real-time contextual data corresponding to a physical context of the presentation of the advertisement;   accessing contextual conditions associated with the advertisement;   determining satisfaction of the contextual conditions based on the real-time contextual data; and   based on the determined satisfaction of the contextual conditions, causing presentation of the at least one item listing to the user, the presentation being restricted based on the real-time contextual data.   
     
     
         15 . The machine-readable medium of  claim 14 , further comprising:
 identifying an advertisement location corresponding to the advertisement;   extracting a user location from the real-time contextual data; and   determining satisfaction of a distance condition, included in the contextual conditions, by determining that the user location is within a distance of the advertisement location, the distance being specified by the distance condition.   
     
     
         16 . The machine-readable medium of  claim 14 , further comprising:
 extracting a presentation time from the real-time contextual data; and   determining satisfaction of a temporal condition, included in the contextual conditions, by determining that the presentation time is within a time period specified by the temporal condition.   
     
     
         17 . The machine-readable medium of  claim 14 , further comprising:
 extracting a user identity from the real-time contextual data;   accessing user data corresponding to the user based on the user identity; and   determining the at least one item listing based on the advertisement and the user data.   
     
     
         18 . The machine-readable medium of  claim 14 , further comprising:
 generating an advertisement offer associated with the at least one item listing based on the advertisement; and   providing the advertisement offer to the user.   
     
     
         19 . The method of  claim 14 , wherein the generating the offer is based, at least in part, on the real-time contextual data. 
     
     
         20 . The method of  claim 14 , wherein the advertisement offer comprises a discounted purchase associated with the at least one item listing.