System and method for providing advertisements based on navigation-related preferences

Abstract

Advertisements may be provided based on navigation-related preferences. In certain implementations, a current location associated with a user may be obtained. One or more navigation-related preferences associated with the user may be obtained. An advertisement may be determined based on the current location and the navigation-related preferences. The advertisement may be provided for presentation to the user. In some implementations, a directional proximity of the user to a location associated with the advertisement may be determined. The advertisement may be determined (or selected for the user) based on the directional proximity and the navigation-related preferences.

What is claimed is: 
     
         1 . A method for providing advertisements based on user location and navigation-related preferences, the method being implemented on a computer system having one or more physical processors executing computer program instructions which, when executed, perform the method, the method comprising:
 obtaining, by the computer system, a current location associated with a user;   obtaining, by the computer system, one or more navigation-related preferences associated with the user;   determining, by the computer system, an advertisement based on the current location and the one or more navigation-related preferences; and   providing, by the computer system, the advertisement for presentation to the user.   
     
     
         2 . The method of  claim 1 , wherein the one or more navigation-related preferences comprise at least one of a preference related to estimated time of arrival, a preference related to an amount of intermediate stops while en route to a destination, a preference related to avoidance of traffic, a preference related to avoidance of a location, a preference related to an amount of traveling, or a preference related to preferred routes, and
 wherein determining the advertisement comprises determining the advertisement based on the current location and at least one of a preference related to estimated time of arrival, a preference related to an amount of intermediate stops while en route to a destination, a preference related to avoidance of traffic, a preference related to avoidance of a location, a preference related to an amount of traveling, or a preference related to preferred routes.   
     
     
         3 . The method of  claim 1 , further comprising:
 determining, by the computer system, a targeted audience associated with the advertisement; and   determining, by the computer system, whether the targeted audience corresponds to the one or more navigation-related preferences,   wherein determining the advertisement comprises determining the advertisement based on the current location and a determination that the target audience corresponds to the one or more navigation-related preferences.   
     
     
         4 . The method of  claim 1 , further comprising:
 determining, by the computer system, based on the current location, a directional proximity of the user to a location associated with the advertisement;   wherein determining the advertisement comprises determining the advertisement based on the directional proximity and the one or more navigation-related preferences.   
     
     
         5 . The method of  claim 4 , wherein determining the directional proximity comprises determining the direction proximity based on the current location and a direction of travel of the user. 
     
     
         6 . The method of  claim 1 , wherein a set of advertisements are stored at a user device associated with the user, and wherein determining the advertisement comprises selecting, from the set of advertisements, the advertisement based on the current location and the one or more navigation-related preferences. 
     
     
         7 . The method of  claim 1 , further comprising:
 obtaining, by the computer system, the advertisement via a network connection based on the determination of the advertisement.   
     
     
         8 . The method of  claim 1 , wherein the one or more navigation-related preferences are determined based on information used to interpret natural language utterances of the user. 
     
     
         9 . The method of  claim 1 , wherein the one or more navigation-related preferences comprise a preference related to estimated time of arrival, and
 wherein determining the advertisement comprises determining the advertisement based on the current location and a preference related to estimated time of arrival.   
     
     
         10 . The method of  claim 1 , wherein the one or more navigation-related preferences comprise a preference related to an amount of intermediate stops while en route to a destination, and
 wherein determining the advertisement comprises determining the advertisement based on the current location and a preference related to an amount of intermediate stops while en route to a destination.   
     
     
         11 . The method of  claim 1 , wherein the one or more navigation-related preferences comprise a preference related to avoidance of traffic, and
 wherein determining the advertisement comprises determining the advertisement based on the current location and a preference related to avoidance of traffic.   
     
     
         12 . The method of  claim 1 , wherein the one or more navigation-related preferences comprise a preference related to avoidance of a location, and
 wherein determining the advertisement comprises determining the advertisement based on the current location and a preference related to avoidance of a location.   
     
     
         13 . The method of  claim 1 , wherein the one or more navigation-related preferences comprise a preference related to a temporal amount of traveling, and
 wherein determining the advertisement comprises determining the advertisement based on the current location and a preference related to a temporal amount of traveling.   
     
     
         14 . The method of  claim 1 , wherein the one or more navigation-related preferences comprise a preference related to a spatial amount of traveling, and
 wherein determining the advertisement comprises determining the advertisement based on the current location and a preference related to a spatial amount of traveling.   
     
     
         15 . The method of  claim 1 , wherein the one or more navigation-related preferences comprise a preference related to preferred routes, and
 wherein determining the advertisement comprises determining the advertisement based on the current location and a preference related to preferred routes.   
     
     
         16 . A system of providing advertisements based on user location and navigation-related preferences, the system comprising:
 one or more physical processors programmed with computer program instructions which, when executed, cause the one or more physical processors to:
 obtain a current location associated with a user; 
 obtain one or more navigation-related preferences associated with the user; 
 determine an advertisement based on the current location and the one or more navigation-related preferences; and 
 provide the advertisement for presentation to the user. 
   
     
     
         17 . The system of  claim 16 , wherein the one or more navigation-related preferences comprise at least one of a preference related to estimated time of arrival, a preference related to an amount of intermediate stops while en route to a destination, a preference related to avoidance of traffic, a preference related to avoidance of a location, a preference related to an amount of traveling, or a preference related to preferred routes, and
 wherein determining the advertisement comprises determining the advertisement based on the current location and at least one of a preference related to estimated time of arrival, a preference related to an amount of intermediate stops while en route to a destination, a preference related to avoidance of traffic, a preference related to avoidance of a location, a preference related to an amount of traveling, or a preference related to preferred routes.   
     
     
         18 . The system of  claim 16 , wherein the one or more physical processors are further caused to:
 determine, based on the current location, a directional proximity of the user to a location associated with the advertisement;   wherein determining the advertisement comprises determining the advertisement based on the directional proximity and the one or more navigation-related preferences.   
     
     
         19 . The system of  claim 18 , wherein determining the directional proximity comprises determining the direction proximity based on the current location and a direction of travel of the user. 
     
     
         20 . The system of  claim 16 , wherein the one or more navigation-related preferences are determined based on information used to interpret natural language utterances of the user.