US2015095138A1PendingUtilityA1
Methods and apparatus to determine audience duplication in cross-media campaigns
Est. expiryFeb 29, 2032(~5.6 yrs left)· nominal 20-yr term from priority
Inventors:Kumar Nagaraja RaoPeng Fei YiSeema Varma SrivastavaPeter Campbell DoePaul DonatoMainak MazumdarDavid Wong
G06Q 30/0242H04N 21/44226H04N 21/25891H04N 21/812
67
PatentIndex Score
0
Cited by
0
References
0
Claims
Abstract
A disclosed example method to determine audience duplication in cross-media campaigns involves determining a first duplicated audience reach for a demographic group between a total television audience and an internet publisher audience. The total television audience is representative of audience members across a plurality of television networks. The internet publisher audience is representative of audience members of one of a plurality of internet publishers. The example method involves determining a second duplicated audience reach between the total television audience and the internet publisher audience for a media campaign based on the first duplicated audience reach. The example method involves determining a third duplicated audience reach between a television network audience and the internet publisher audience for the media campaign based on the second duplicated audience reach. The television network audience is representative of audience members exposed to the media campaign via one of the plurality of television networks.
Claims
exact text as granted — not AI-modifiedWhat is claimed is:
1 . A method to determine audience duplication in cross-media campaigns, the method comprising:
determining a first duplicated audience reach for a demographic group between a total television audience and an internet publisher audience, the total television audience representative of audience members across a plurality of television networks, the internet publisher audience representative of audience members of one of a plurality of internet publishers, the first duplicated audience reach is indicative of joint audience members of both the total television audience and the internet publisher audience for the demographic group exposed to a media campaign via the plurality of television networks and via the one of the plurality of the internet publishers; determining a second duplicated audience reach between the total television audience and the internet publisher audience for the media campaign based on the first duplicated audience reach; and determining a third duplicated audience reach between a television network audience and the internet publisher audience for the media campaign based on the second duplicated audience reach, the television network audience representative of audience members exposed to the media campaign via one of the plurality of television networks.
2 . A method as defined in claim 1 , wherein the media campaign is an advertising campaign.
3 . A method as defined in claim 2 , wherein exposure to the media campaign via the plurality of television networks comprises exposure to a television advertisement of the media campaign, and exposure to the media campaign via the one of the plurality of the internet publishers comprises exposure to an online advertisement of the media campaign.
4 . A method as defined in claim 1 , wherein the second duplicated audience reach is indicative of audience members from a plurality of demographic groups in both the total television audience and the internet publisher audience exposed to the media campaign via the plurality of television networks and via the one of the plurality of the internet publishers
5 . A method as defined in claim 1 , further comprising:
determining a fourth duplicated audience reach between the total television audience and a total internet audience for the demographic group, the total internet audience representative of audience members exposed to the media campaign via the plurality of internet publishers; and using the fourth duplicated audience reach to determine the first duplicated audience reach between the total television audience and the internet publisher audience for the demographic group.
6 . A method as defined in claim 5 , wherein the fourth duplicated audience reach is determined based on a television-to-internet universe based exposure correlation value (ρ (TV — AnyInternet) ) according to:
ρ
(
TV_AnyInternet
)
=
{
ρ
(
CPH
)
p
1
(
CPH
)
p
2
(
CPH
)
[
1
-
p
1
(
TV
)
]
[
1
-
p
2
(
Online
)
]
[
1
-
p
1
(
CPH
)
]
[
1
-
p
2
(
CPH
)
]
p
1
(
TV
)
p
2
(
Online
)
p
1
(
CPH
)
≤
p
1
(
TV
)
p
2
(
CPH
)
≤
p
2
(
Online
)
ρ
(
CPH
)
p
1
(
CPH
)
[
1
-
p
2
(
CPH
)
]
[
1
-
p
1
(
TV
)
]
p
2
(
Online
)
[
1
-
p
1
(
CPH
)
]
p
2
(
CPH
)
p
1
(
TV
)
[
1
-
p
2
(
Online
)
]
p
1
(
CPH
)
≤
p
1
(
TV
)
p
2
(
CPH
)
>
p
2
(
Online
)
ρ
(
CPH
)
[
1
-
p
1
(
CPH
)
]
p
2
(
CPH
)
p
1
(
TV
)
[
1
-
p
2
(
Online
)
]
p
1
(
CPH
)
[
1
-
p
2
(
CPH
)
]
[
1
-
p
1
(
TV
)
]
p
2
(
Online
)
p
1
(
CPH
)
>
p
1
(
TV
)
p
2
(
CPH
)
≤
p
2
(
Online
)
ρ
(
CPH
)
[
1
-
p
1
(
CPH
)
]
[
1
-
p
2
(
CPH
)
]
p
1
(
TV
)
p
2
(
Online
)
p
1
(
CPH
)
p
2
(
CPH
)
[
1
-
p
1
(
TV
)
]
[
1
-
p
2
(
Online
)
]
p
1
(
CPH
)
>
p
1
(
TV
)
p
2
(
CPH
)
>
p
2
(
Online
)
wherein the value ρ (CPH) is a cross-platform home audience universe based television-internet media exposure correlation, wherein the value p 1(CPH) is a cross-platform home audience universe based television reach, wherein the value P 2(CPH) is a cross-platform home audience universe based internet reach, wherein the value p 1(TV) is a television universe media reach, and wherein the value p 2(Online) is an internet universe media reach.
7 . An apparatus to determine audience duplication in cross-media campaigns, the apparatus comprising:
a processor; and memory comprising instructions that, when executed, cause the processor to: determine a first duplicated audience reach for a demographic group between a total television audience and an internet publisher audience, the total television audience representative of audience members across a plurality of television networks, the internet publisher audience representative of audience members of one of a plurality of internet publishers, the first duplicated audience reach is indicative of joint audience members of both the total television audience and the internet publisher audience for the demographic group exposed to a media campaign via the plurality of television networks and via the one of the plurality of the internet publishers; determine a second duplicated audience reach between the total television audience and the internet publisher audience for the media campaign based on the first duplicated audience reach; and determine a third duplicated audience reach between a television network audience and the internet publisher audience for the media campaign based on the second duplicated audience reach, the television network audience representative of audience members exposed to the media campaign via one of the plurality of television networks.
8 . An apparatus as defined in claim 7 , wherein the media campaign is an advertising campaign.
9 . An apparatus as defined in claim 8 , wherein exposure to the media campaign via the plurality of television networks comprises exposure to a television advertisement of the media campaign, and exposure to the media campaign via the one of the plurality of the internet publishers comprises exposure to an online advertisement of the media campaign.
10 . An apparatus as defined in claim 7 , wherein the second duplicated audience reach is indicative of audience members from a plurality of demographic groups in both the total television audience and the internet publisher audience exposed to the media campaign via the plurality of television networks and via the one of the plurality of the internet publishers
11 . An apparatus as defined in claim 7 , wherein the instructions further cause the processor to:
determine a fourth duplicated audience reach between the total television audience and a total internet audience for the demographic group, the total internet audience representative of audience members exposed to the media campaign via the plurality of internet publishers; and use the fourth duplicated audience reach to determine the first duplicated audience reach between the total television audience and the internet publisher audience for the demographic group.
12 . An apparatus as defined in claim 11 , wherein the fourth duplicated audience reach is determined based on a television-to-internet universe based exposure correlation value (ρ (TV — AnyInternet) ) according to:
ρ
(
TV_AnyInternet
)
=
{
ρ
(
CPH
)
p
1
(
CPH
)
p
2
(
CPH
)
[
1
-
p
1
(
TV
)
]
[
1
-
p
2
(
Online
)
]
[
1
-
p
1
(
CPH
)
]
[
1
-
p
2
(
CPH
)
]
p
1
(
TV
)
p
2
(
Online
)
p
1
(
CPH
)
≤
p
1
(
TV
)
p
2
(
CPH
)
≤
p
2
(
Online
)
ρ
(
CPH
)
p
1
(
CPH
)
[
1
-
p
2
(
CPH
)
]
[
1
-
p
1
(
TV
)
]
p
2
(
Online
)
[
1
-
p
1
(
CPH
)
]
p
2
(
CPH
)
p
1
(
TV
)
[
1
-
p
2
(
Online
)
]
p
1
(
CPH
)
≤
p
1
(
TV
)
p
2
(
CPH
)
>
p
2
(
Online
)
ρ
(
CPH
)
[
1
-
p
1
(
CPH
)
]
p
2
(
CPH
)
p
1
(
TV
)
[
1
-
p
2
(
Online
)
]
p
1
(
CPH
)
[
1
-
p
2
(
CPH
)
]
[
1
-
p
1
(
TV
)
]
p
2
(
Online
)
p
1
(
CPH
)
>
p
1
(
TV
)
p
2
(
CPH
)
≤
p
2
(
Online
)
ρ
(
CPH
)
[
1
-
p
1
(
CPH
)
]
[
1
-
p
2
(
CPH
)
]
p
1
(
TV
)
p
2
(
Online
)
p
1
(
CPH
)
p
2
(
CPH
)
[
1
-
p
1
(
TV
)
]
[
1
-
p
2
(
Online
)
]
p
1
(
CPH
)
>
p
1
(
TV
)
p
2
(
CPH
)
>
p
2
(
Online
)
wherein the value ρ (CPH) is a cross-platform home audience universe based television-internet media exposure correlation, wherein the value p 1(CPH) is a cross-platform home audience universe based television reach, wherein the value p 2(CPH) is a cross-platform home audience universe based internet reach, wherein the value p 1(TV) is a television universe media reach, and wherein the value p 2(Online) is an internet universe media reach.
13 . A tangible machine readable storage medium comprising instructions that, when executed, cause a machine to at least:
determine a first duplicated audience reach for a demographic group between a total television audience and an internet publisher audience, the total television audience representative of audience members across a plurality of television networks, the internet publisher audience representative of audience members of one of a plurality of internet publishers, the first duplicated audience reach is indicative of joint audience members of both the total television audience and the internet publisher audience for the demographic group exposed to a media campaign via the plurality of television networks and via the one of the plurality of the internet publishers; determine a second duplicated audience reach between the total television audience and the internet publisher audience for the media campaign based on the first duplicated audience reach; and determine a third duplicated audience reach between a television network audience and the internet publisher audience for the media campaign based on the second duplicated audience reach, the television network audience representative of audience members exposed to the media campaign via one of the plurality of television networks.
14 . A tangible machine readable storage medium as defined in claim 13 , wherein the media campaign is an advertising campaign.
15 . A tangible machine readable storage medium as defined in claim 14 , wherein exposure to the media campaign via the plurality of television networks comprises exposure to a television advertisement of the media campaign, and exposure to the media campaign via the one of the plurality of the internet publishers comprises exposure to an online advertisement of the media campaign.
16 . A tangible machine readable storage medium as defined in claim 13 , wherein the second duplicated audience reach is indicative of audience members from a plurality of demographic groups in both the total television audience and the internet publisher audience exposed to the media campaign via the plurality of television networks and via the one of the plurality of the internet publishers
17 . A tangible machine readable storage medium as defined in claim 13 , wherein the instructions further cause the machine to:
determine a fourth duplicated audience reach between the total television audience and a total internet audience for the demographic group, the total internet audience representative of audience members exposed to the media campaign via the plurality of internet publishers; and use the fourth duplicated audience reach to determine the first duplicated audience reach between the total television audience and the internet publisher audience for the demographic group.
18 . A tangible machine readable storage medium as defined in claim 17 , wherein the fourth duplicated audience reach is determined based on a television-to-internet universe based exposure correlation value (ρ (TV — AnyInternet) ) according to:
ρ
(
TV_AnyInternet
)
=
{
ρ
(
CPH
)
p
1
(
CPH
)
p
2
(
CPH
)
[
1
-
p
1
(
TV
)
]
[
1
-
p
2
(
Online
)
]
[
1
-
p
1
(
CPH
)
]
[
1
-
p
2
(
CPH
)
]
p
1
(
TV
)
p
2
(
Online
)
p
1
(
CPH
)
≤
p
1
(
TV
)
p
2
(
CPH
)
≤
p
2
(
Online
)
ρ
(
CPH
)
p
1
(
CPH
)
[
1
-
p
2
(
CPH
)
]
[
1
-
p
1
(
TV
)
]
p
2
(
Online
)
[
1
-
p
1
(
CPH
)
]
p
2
(
CPH
)
p
1
(
TV
)
[
1
-
p
2
(
Online
)
]
p
1
(
CPH
)
≤
p
1
(
TV
)
p
2
(
CPH
)
>
p
2
(
Online
)
ρ
(
CPH
)
[
1
-
p
1
(
CPH
)
]
p
2
(
CPH
)
p
1
(
TV
)
[
1
-
p
2
(
Online
)
]
p
1
(
CPH
)
[
1
-
p
2
(
CPH
)
]
[
1
-
p
1
(
TV
)
]
p
2
(
Online
)
p
1
(
CPH
)
>
p
1
(
TV
)
p
2
(
CPH
)
≤
p
2
(
Online
)
ρ
(
CPH
)
[
1
-
p
1
(
CPH
)
]
[
1
-
p
2
(
CPH
)
]
p
1
(
TV
)
p
2
(
Online
)
p
1
(
CPH
)
p
2
(
CPH
)
[
1
-
p
1
(
TV
)
]
[
1
-
p
2
(
Online
)
]
p
1
(
CPH
)
>
p
1
(
TV
)
p
2
(
CPH
)
>
p
2
(
Online
)
wherein the value ρ (CPH) is a cross-platform home audience universe based television-internet media exposure correlation, wherein the value p 1(CPH) is a cross-platform home audience universe based television reach, wherein the value P 2(CPH) is a cross-platform home audience universe based internet reach, wherein the value p 1(TV) is a television universe media reach, and wherein the value p 2(Online) is an internet universe media reach.Cited by (0)
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