Retail marketing environment

Abstract

Retail marketing environments of the present technology include retail stores and store layouts that provide a plurality of experience zones to guide a consumer through a purchasing experience. The first experience zone includes the front façade of the retail store and at least one window display case displaying merchandise that can be viewed through the front window. The second experience zone includes an interactive display that provides product information to consumers. The third experience zone includes at least one merchandise display area and at least one merchandise handling area. The fourth experience zone includes a plurality of interaction areas in which consumers can interact with store employees. A veil wall can be used to separate one or more of the experience zones.

What is claimed is: 
     
         1 . A retail marketing environment comprising:
 A. a retail store, the retail store comprising:
 a front façade including at least one front window and at least one door; and 
   B. a layout for the retail store, the layout comprising a plurality of experience zones through which a consumer can pass during a retail purchasing experience, the plurality of experience zones comprising:
 a first experience zone located at a front of the retail store, the first experience zone including the front façade and at least one window display case displaying merchandise that can be viewed through the front window; 
 a second experience zone that includes an interactive display that provides product information; 
 a third experience zone that includes at least one merchandise display area and at least one merchandise handling area, the merchandise display area including one or more display cases mounted on a display wall and the at least one merchandise handling area including a communal table constructed and arranged for a plurality of customers to interact with one or more retail employees; and 
 a fourth experience zone that includes a plurality of interaction areas in which consumers can interact with store employees. 
   
     
     
         2 . The retail marketing environment of  claim 1 , wherein the first experience zone further includes at least a portion of a first display wall. 
     
     
         3 . The retail marketing environment of  claim 1 , wherein the retail store further comprises a plurality of display walls. 
     
     
         4 . The retail marketing environment of  claim 3 , wherein each experience zone is separated from the other experience zones by at least a portion of one display wall. 
     
     
         5 . The retail marketing environment of  claim 3 , wherein each display wall includes at least one display case and dividing material, where the at least one display case is mounted to the dividing material. 
     
     
         6 . The retail marketing environment of  claim 5 , wherein the dividing material extends from a floor of the retail store into a ceiling of the retail store. 
     
     
         7 . The retail marketing environment of  claim 6 , wherein each display wall further comprises at least one recessed light above the ceiling that is directed to shine light onto the dividing material. 
     
     
         8 . The retail marketing environment of  claim 1 , wherein the interactive display comprises a plurality of touch screens. 
     
     
         9 . The retail marketing environment of  claim 1 , wherein the at least one merchandise display area further comprises a standing display case. 
     
     
         10 . The retail marketing environment of  claim 1 , wherein the at least one merchandise handling area comprises a plurality of individual tables at which a consumer can view merchandise. 
     
     
         11 . The retail marketing environment of  claim 1 , wherein each interaction area comprises a table and a plurality of seats. 
     
     
         12 . A veil wall comprising:
 a plurality of vertical members, each vertical member being spaced apart from each other vertical member a sufficient amount to allow a consumer to see through the veil wall; and   at least one light adjacent to one end of a vertical member, the light being directed to shine onto the vertical member.   
     
     
         13 . The veil wall of  claim 12 , wherein the plurality of vertical members includes vertical members having at least two sizes of cross-sectional area. 
     
     
         14 . The veil wall of  claim 12 , wherein each vertical member comprises a reflective surface. 
     
     
         15 . The veil wall of  claim 12 , wherein each vertical member comprises a material selected from the group consisting of metal and plastic. 
     
     
         16 . The veil wall of  claim 12 , wherein each vertical member is rigid. 
     
     
         17 . The veil wall of  claim 12 , wherein each vertical member is attached to a floor at a bottom end of the vertical member. 
     
     
         18 . The veil wall of  claim 12 , wherein each vertical member is attached to structure in a ceiling at a top end of the vertical member. 
     
     
         19 . A retail marketing environment comprising:
 A. a retail store, the retail store comprising:
 a front façade including at least one front window and at least one door; and 
 a plurality of display walls, each display wall including at least one display case and dividing material; 
 wherein the dividing material of each display wall consists of a plurality of spaced vertical members, and the at least one display case is mounted on at least one of the spaced vertical members; and 
   B. a layout for the retail store, the layout comprising:
 a first experience zone located at a front of the retail store, the first experience zone including the front façade and at least one window display case displaying merchandise that can be viewed through the front window; 
 a second experience zone that includes an interactive display that provides product information; 
 a third experience zone that includes at least one merchandise display area and at least one merchandise handling area, the merchandise display area including one or more display cases mounted on a display wall and the at least one merchandise handling area including a communal table constructed and arranged for a plurality of customers to interact with one or more retail employees; and 
 a fourth experience zone that includes a plurality of interaction areas in which consumers can interact with store employees. 
   
     
     
         20 . The retail marketing environment of  claim 19 , wherein the spaced vertical members comprise vertical members having at least two sizes of cross-sectional area.