Web page customization based on expertise level of a user

Abstract

A Web site, through the use of a Rules Engine, determines an expertise level of a User for one or more topics on a Web page. The Rules Engine may analyze User related data, such as the search term used by the User to find the Web site, the past products purchased by the User, the path through the Web site taken by the User, the usage history by the User on the Web site, the demographics of the User and/or the self declared expertise level of the User, to determine an expertise level of the User for the topics on the Web page. A Display Engine may customize a Web page based on the expertise levels of a User so that topics on the Web page are presented in a manner most appropriate for the User. An Email Engine may be used to customize emails to the User so that topics in the email are presented in manner most appropriate for the User. A Support Entity Engine may also be used to route an incoming support inquiries from a User to an appropriate technical support person for the User.

What is claimed is: 
     
         1 . A method, comprising the steps of:
 receiving, by a server computer communicatively coupled to a network, a request for a content comprising at least one topic within at least one web page within a website hosted on the server computer;   calculating, by the server computer, according to an analysis of a usage pattern data, an expertise level of the user for the at least one topic;   customizing, by the server computer, the content in accordance with the received expertise level for the at least one topic; and   transmitting, by the server computer, the customized content to a client computer communicatively coupled to the network for display.   
     
     
         2 . The method of  claim 1 , wherein the request for the content is received from an application running on the client computer. 
     
     
         3 . The method of  claim 2 , wherein the application is a web browser. 
     
     
         4 . The method of  claim 1 , wherein the usage pattern data comprises a number of visits to the website on the server computer. 
     
     
         5 . The method of  claim 1 , wherein the usage pattern data comprises data regarding a path a user used to navigate through a web site on the server computer. 
     
     
         6 . The method of  claim 1 , wherein the usage pattern data comprises data regarding at least one purchase made by a user. 
     
     
         7 . The method of  claim 1 , wherein the usage pattern data comprises data from a self declaration of the expertise level of a user for the at least one topic. 
     
     
         8 . The method of  claim 1 , further comprising the step of associating a score with the expertise level of the at least one topic, wherein a technical level of the content is customized based on the score associated with the expertise level of the at least one topic. 
     
     
         9 . The method of  claim 1 , further comprising the step of customizing a user interface on a client software application running on the client computer. 
     
     
         10 . A system, comprising a server computer communicatively coupled to a network and configured to:
 receive a request for a content comprising at least one topic within at least one web page within a website hosted on the server computer;   calculate, according to an analysis of a usage pattern data, an expertise level of the user for the at least one topic;   customize the content in accordance with the received expertise level for the at least one topic; and   transmit the customized content to a client computer communicatively coupled to the network for display.   
     
     
         11 . The system of  claim 10 , wherein the request for the content is received from an application running on the client computer. 
     
     
         12 . The system of  claim 11 , wherein the application is a web browser. 
     
     
         13 . The system of  claim 10 , wherein the usage pattern data comprises a number of visits to the website on the server computer. 
     
     
         14 . The system of  claim 10 , wherein the usage pattern data comprises data regarding a path a user used to navigate through a website on the server computer. 
     
     
         15 . The system of  claim 10 , wherein the usage pattern data comprises data regarding at least one purchase made by a user. 
     
     
         16 . The system of  claim 10 , wherein the usage pattern data comprises data from a self declaration of the expertise level of a user for the at least one topic. 
     
     
         17 . The system of  claim 10 , wherein the server computer is further configured to associate a score with the expertise level of the at least one topic, wherein a technical level of the content is customized based on the score associated with the expertise level of the at least one topic. 
     
     
         18 . The system of  claim 10 , wherein the server computer is further configured to customize a user interface on a client software application running on the client computer. 
     
     
         19 . A system, comprising:
 a client computer communicatively coupled to a network and configured to:
 receive, on behalf of a user, a request for a content comprising at least one topic within at least one web page within a website hosted on a server computer communicatively coupled to the network; and 
 display the at least one web page; and 
   the server computer configured to:
 receive the request for the content; 
 calculate, according to an analysis of a usage pattern data, an expertise level of the user for the at least one topic; 
 customize a text, the content in accordance with the received expertise level; and 
 transmit the content to the client computer for display.