Systems and methods for providing modular configurable creative units for delivery via intext advertising

Abstract

The present disclosure relates to systems and methods for creating, via a development tool, a unit type for display on a web page in response to a keyword on the web page. A development tool may identify a unit type template for creating a unit type. The unit type may comprise a tooltip for augmenting a keyword on a web page. A user may select, via the development tool, a media block component to add to the unit type. The user may place the media block component on a layout of the unit type. The development tool may generate script code to define the layout of the unit type as a set of cells and rows within a predetermined sized container. The media block component may be placed in a cell and a row of the set of cells and rows. The script code may provide execution direction for rendering media of the media block component while displaying the unit type.

1 . A method for creating via a development tool a unit type for display on a web page responsive to a keyword on the web page, the method comprising:
 (a) identifying, via a development tool, a unit type template for creating a unit type, the unit type comprising a tooltip for augmenting a keyword on a web page;   (b) selecting, by a user via the development tool, a media block component to add to the unit type;   (c) placing, by the user, the media block component on a layout of the unit type; and   (d) generating, by the development tool, script code to define the layout of the unit type as a set of cells and rows within a predetermined sized container, the media block component placed in a cell and a row of the set of cells and rows, the script code providing execution direction for rendering media of the media block component while displaying the unit type.   
     
     
         2 - 20 . (canceled)