Out of home digital ad server

Abstract

There is provided a method for an out of home advertising campaign, the method comprising: supplying creative for the campaign; determining criteria for the campaign, the criteria comprising targeting a demographic; selecting one or more boards for display of the creative, the selecting based on static data, projected data, and optionally real-time data; and displaying the creative on the one or more boards. There is also provided an out of home digital ad server comprising: at least one digital board; a digital feed provider to provide each board with creative to be displayed; a computer processor for analysing data to optimize board selection based on a demographic; and a communication network to direct creative from the ad serving processor to the at least one digital board based on the selection of creative by the computer processor.

What is claimed is: 
     
         1 . A method for an out of home advertising campaign, the method comprising:
 supplying creative for the campaign;   determining criteria for the campaign, the criteria comprising targeting a demographic;   selecting one or more boards for display of the creative, the selecting based on static data, projected data, and optionally real-time data; and   displaying the creative on the one or more boards.   
     
     
         2 . The method of  claim 1 , wherein the selecting is based on real-time data, and wherein the real-time data is continuously updated. 
     
     
         3 . The method of  claim 1 , wherein the selecting of the one or more boards is updated in real-time such that the selection of which boards and creative is displayed are changed during the campaign. 
     
     
         4 . The method of  claim 1 , wherein the creative comprises images, video, web pages, dynamic elements, countdown timers, stock tickers, and any combination thereof. 
     
     
         5 . The method of  claim 1 , further comprising generating an ongoing report so that an advertiser can adjust the campaign, the creative, and/or a budget during the campaign. 
     
     
         6 . An out of home digital ad server comprising:
 at least one digital board;   a digital feed provider comprising a processor for providing each board with creative to be displayed;   a computer processor for analysing static data, projected data and optionally real-time data to optimize board selection based on a demographic and determine which campaign each board should be playing, the computer processor selecting which creative is displayed on the at least one digital board; and   a communication network to direct creative from the ad serving processor to the at least one digital board based on the selection of creative by the computer processor.   
     
     
         7 . The ad server of  claim 6 , further comprising a communication link to a data network to obtain real-time data from the data network. 
     
     
         8 . The ad server of  claim 6 , further comprising a plurality of digital boards. 
     
     
         9 . The ad server of  claim 6 , wherein the at least one digital board further comprises a memory for recording playback-related statistics on the creative played on the at least one digital board. 
     
     
         10 . The ad server of  claim 6 , wherein the at least one digital board further comprises a memory for storing the creative content, which is then downloaded and stored locally in a local database or file system. 
     
     
         11 . A method for executing an out of home advertising campaign, the method comprising:
 determining static demographic data for at least one digital board;   determining projected demographic data for the at least one digital board;   determining real-time demographic data for the at least one digital board   combining the static demographic data, projected demographic data, and real-time demographic data to select and display advertisements to be displayed on the at least one board.   
     
     
         12 . The method of  claim 11 , wherein the real-time data based on social media trending or human movement tracking.