Systrem and method for advertisement augmentation via a called voice connection

Abstract

Disclosed herein are methods, systems, and non-transitory computer-readable storage media for streaming audio via a telephone call. The method includes receiving a telephone call from a user via a client device, presenting available audio streams to the user and receive an audio stream selection from the user, contacting a website associated with the selection and communicating the selected audio stream with the user, and while streaming the audio stream, replacing advertisements with new advertisements selected from an advertisement database. The system includes modules configured to control a processor to perform the method. The system may also include modules configured to control a processor to receive a telephone call from a client device, receive streaming audio from a website, detect an advertisement identifier associated with an advertisement, supersede the advertisement with a new advertisement or insert an advertisement, and communicate the streaming audio with the new advertisement to the client device.

We claim: 
     
         1 . A system for streaming audio, the system comprising:
 receiving, via a processor, a communication from a user via a client device;   communicating, via the processor, a data stream to the client device according to a user selection;   inserting, via the processor, media in the data stream at a location based on an insertion indicator to yield an inserted media, wherein the inserted media and the insertion indicator are in the data stream and wherein the inserted media is chosen based on a user profile and wherein the insertion indicator is one of a spoken word and silence;   buffering the audio stream to make the inserting of the media seamless to the user; and   detecting, via the processor, feedback from the client device about the inserted media.   
     
     
         2 . The system of  claim 1 , wherein the insertion indicator is inserted manually by a person providing the data stream. 
     
     
         3 . The system of  claim 1 , wherein the feedback comprises a spoken utterance by the user indicating a preference to request more information about a respective media. 
     
     
         4 . The system of  claim 1 , wherein the feedback comprises a touch tone by the user indicating a preference to request more information about a respective media. 
     
     
         5 . The system of  claim 1 , wherein the computer-readable storage medium stores additional instructions which, when executed by the processor, cause the processor to perform further operations comprising communicating information about content of the media to the user via email or SMS. 
     
     
         6 . A non-transitory computer-readable storage medium storing a set of program instructions executable on a data processing device, the program instructions causing the data processing device to perform operations comprising:
 receiving, via a processor, a communication from a user via a client device;   communicating, via the processor, a data stream to the client device according to a user selection;   inserting, via the processor, media in the data stream at a location based on an insertion indicator to yield an inserted media, wherein the inserted media and the insertion indicator are in the data stream and wherein the inserted media is chosen based on a user profile and wherein the insertion indicator is one of a spoken word and silence;   buffering the audio stream to make the inserting of the media seamless to the user; and   detecting, via the processor, feedback from the client device about the inserted media.   
     
     
         7 . The non-transitory computer-readable storage medium of  claim 6 , wherein the insertion indicator was inserted manually by a person providing the data stream. 
     
     
         8 . The non-transitory computer-readable storage medium of  claim 6 , wherein the feedback comprises a spoken utterance by the user indicating a preference to request more information about a respective media. 
     
     
         9 . The non-transitory computer-readable storage medium of  claim 6 , wherein the feedback comprises a touch tone by the user indicating a preference to request more information about a respective media. 
     
     
         10 . The non-transitory computer-readable storage medium of  claim 6 , communicating information about content of the media to the user via email or SMS. 
     
     
         11 . A method for streaming audio, the method comprising:
 receiving, via a processor, a communication from a user via a client device;   communicating, via the processor, a data stream to the client device according to a user selection;   inserting, via the processor, media in the data stream at a location based on an insertion indicator to yield an inserted media, wherein the inserted media and the insertion indicator are in the data stream and wherein the inserted media is chosen based on a user profile and wherein the insertion indicator is one of a spoken word and silence;   buffering the audio stream to make the inserting of the media seamless to the user; and   detecting, via the processor, feedback from the client device about the inserted media.   
     
     
         12 . The method of  claim 11 , wherein the insertion indicator was inserted manually by a person providing the data stream. 
     
     
         13 . The method of  claim 12 , further comprising receiving the data stream from a website. 
     
     
         14 . The method of  claim 11 , wherein the feedback comprises a spoken utterance by the user indicating a preference to request more information about a respective media. 
     
     
         15 . The method of  claim 11 , wherein the feedback comprises a touch tone by the user indicating a preference to request more information about a respective media. 
     
     
         16 . The method of  claim 11 , further comprising communicating information about content of the media to the user via email or SMS. 
     
     
         17 . The method of  claim 16 , wherein the information is a link to purchasing information for an item associated with the media. 
     
     
         18 . The method of  claim 11 , wherein the feedback is a purchase request and the method further comprising shipping an item associated with the feedback to the user and charging the user accordingly to information in a user profile. 
     
     
         19 . The method of  claim 11 , further comprising:
 generating a web link to more information about content associated with the media; and   communicating the web link to one of the client device or a different device.   
     
     
         20 . The method of  claim 11 , wherein the media comprises an advertisement.