Search engine and indexing technique

Abstract

A local search engine geographically indexes information for searching by identifying a geocoded web page of a web site and identifying at least one geocodable web page of the web site. The system identifies a geocode contained within content of the geocoded web page of the web site. The geocode indicates a physical location of an entity associated with the web site. The system indexes content of the geocoded web page and content of the geocodable web page. The indexing including associating the geocode contained within content of the geocoded web page to the indexed content of the geocoded web page and the geocodable web page to allow geographical searching of the content of the web pages.

What is claimed is: 
     
         1 . A method comprising:
 utilizing a first reference pointer to retrieve first content, the first reference pointer at least in part specifying a storage location of the first content;   utilizing a second reference pointer to retrieve second content, the second reference pointer at least in part specifying a storage location of the second content;   detecting a presence of geographical information in the second content; and   creating an index to indicate that the first content is associated with an entity at a physical location as specified by the geographical information in the second content.