Method and system for delivering commercial data in a selected video

Abstract

Techniques for delivering commercial data in a selected video are described. In one embodiment, the commercial data is embedded in a selected video being requested to be streamed to a terminal device. As the data for the video arrives in the terminal device, a predefined player is configured to parse and play back the video, the terminal device is caused to access a server based on an interaction of the user with the commercial data, which facilitates a transaction by the user with the server.

1 . A method for delivering commercial data through a video file, the method comprising:
 encoding and writing in a first server embedded data into the video file, the embedded data including the commercial data;   sending the video file from the first server to a terminal device caused to perform operations of
 parsing the video file to obtain the embedded data from the video file while the video file is being played back thereon, wherein some content in the embedded data in the data body is continuously updated while the video file is being played back on a first window on a display of the terminal device, and contents directed by some content in the embedded are displayed in a second window upon receiving a trigger signal indicating that a user has interacted with the embedded data; 
 accessing by the terminal device a second server, wherein the second server is identified by a website address included in the embedded data; and 
 facilitating an online transaction by the user with the second server based on the embedded data. 
   
     
     
         2 . The method of  claim 1 , wherein the embedded data is stored in a storage space of the terminal device. 
     
     
         3 . The method of  claim 1 , wherein the embedded data includes: at least one of a first type of the embedded data written in the data head and a second type of the embedded data written in the data body, wherein content in the first type of the embedded data is updated and displayed when the video file is played back, and content in the second type of the embedded data is continuously updated and displayed in the first window. 
     
     
         4 . The method of  claim 3 , wherein the embedded data is activated by the user via a button provided by the terminal device. 
     
     
         5 . The method of  claim 1 , wherein the embedded data includes a communication sign that includes at least a website address and telephone number. 
     
     
         6 . The method of  claim 5 , wherein the embedded data further comprises at least one of vendor description, transaction information, discount information or shopping-ticket returning information. 
     
     
         7 . The method of  claim 6 , wherein the embedded data includes at least one of beneficiary bank account information, a vendor name, name of an advertised item and unit price information of the advertised item. 
     
     
         8 . A terminal device for receiving commercial data embedded in a video file, the terminal device comprising:
 a display screen;   a storage unit;   a memory for storing a set of non-generic code;   a processor, coupled to the memory and storage unit and executing the code, performing operations of:
 receiving a video file being streamed from a first server configured to encode embedded data into the video file; 
 parsing the video file to obtain the embedded data from the video file while the video file is being played back in a first window on the display screen, wherein content in the embedded data is continuously updated, and contents directed by the content in the embedded data is displayed in a second window upon receiving a trigger signal indicating that a user desires to interact with the embedded data; 
 accessing a second server, wherein the second server is identified by a website address included in the embedded data; and 
   facilitating an online transaction by the user with the second server based on the embedded data.   
     
     
         9 . The terminal device as recited in  claim 8 , wherein the trigger signal is from an interaction by the user with a menu or a graphic selection interface on the terminal device when the content in the embedded data is shown. 
     
     
         10 . The terminal device as recited in  claim 9 , wherein at least some of the embedded data is stored in the storage unit, one part of the code in the memory operates as a media player, nothing but the media player can access the embedded data stored in the storage unit. 
     
     
         11 . The terminal device as recited in  claim 8 , wherein the processor is caused to perform a call connection with a vender based on a number included in the embedded data. 
     
     
         12 . The terminal device of  claim 8 , wherein the video file is in a format of having a data body and a data head. 
     
     
         13 . The terminal device of  claim 12 , wherein the embedded data includes: a first type of the embedded data written in the data head and a second type of the embedded data written in the data body, the first type of the embedded data written in the data head is effective during a whole life cycle of the video file, while the second type of the embedded data written in the data body is updated continuously with playback of the video file. 
     
     
         14 . The terminal device of  claim 8 , wherein said facilitating an online transaction by the user with the second server based on the embedded data comprises: causing the display screen to display a payment screen for the user to complete a monetary transaction with the second server. 
     
     
         15 . The terminal device of  claim 1 , wherein the content in the embedded data includes a communication sign that includes at least a website address, wherein said accessing a second server comprises connecting the server automatically in a browser filled with necessary information obtained from the parsed embedded data for the user to conduct an online transaction with the server.