Streamlined Mobile Advertising for Digital Passes

Abstract

A streamlined system and method for displaying advertising content in a mobile environment utilized device detection and smartlinks to minimize the number of steps necessary for an end user to select and store a pass or similar marketing device. In various exemplary embodiments, a single click on a banner advertisement allows the user to initiate an application, program, protocol or the like that stores the pass or similar marketing device in the particular type of digital wallet used by the end user.

1 . A method of providing mobile advertisements comprising:
 receiving a click command from an end user via a mobile device;   determining an operating system running on the mobile device;   opening a desired landing page on the mobile device, the desired landing page being selected from multiple potential landing pages based on the operating system running on the mobile device.   
     
     
         2 . The method of  claim 1 , wherein the desired landing page includes mobile wallet content to be added to the end user's mobile device. 
     
     
         3 . The method of  claim 2 , wherein the mobile wallet content is optimized for being added to devices running the determined operating system. 
     
     
         4 . The method of  claim 2  further comprising presenting the end user with an option to store the mobile wallet content. 
     
     
         5 . The method of  claim 4  further comprising the step of receiving a command indicating whether the end user has stored the mobile wallet content or canceled the process. 
     
     
         6 . The method of  claim 1  further comprising determining a preferred mobile wallet application installed on the mobile device. 
     
     
         7 . The method of  claim 1  wherein the desired landing page is an iOS landing page if the operating system is determined to be a version of the iOS operating system from Apple, Inc. 
     
     
         8 . The method of  claim 7  further comprising initiating a passbook protocol. 
     
     
         9 . The method of  claim 1  wherein the desired landing page is an Android landing page if the operating system is determined to be a version of the Android operating system from Google, Inc. 
     
     
         10 . The method of  claim 1  further comprising determining a general location of the end user. 
     
     
         11 . The method of  claim 10 , wherein the desired landing page includes mobile wallet content to be added to the end user's mobile device, the mobile wallet content being particularized for the general location of the end user. 
     
     
         12 . The method of  claim 1  further comprising generating a unique identification device associated with the end user. 
     
     
         13 . A mobile advertising system comprising:
 a mobile banner advertisement; and   a digital marketing device;   wherein the mobile banner advertisement contains program code capable of initiating a device detection process and presenting the digital marketing device in a manner that is optimized for a detected device.   
     
     
         14 . The system of  claim 13 , wherein the mobile banner advertisement is accessible via a web browser on a mobile device. 
     
     
         15 . The system of  claim 13 , wherein the mobile banner advertisement is displayed within an application running on a mobile device. 
     
     
         16 . The system of  claim 13 , wherein the device detection process identifies an operating system running on a mobile device used to access the mobile banner advertisement. 
     
     
         17 . The system of  claim 16 , wherein the mobile banner advertisement is configured to initiate a passbook protocol if the device detection process identifies that the mobile banner advertisement has been displayed on a mobile device running a version of the iOS operating system from Apple, Inc. 
     
     
         18 . The system of  claim 16 , wherein the mobile banner advertisement is configured to open an Android landing page if the device detection process identifies that the mobile banner advertisement has been displayed on a mobile device running a version of the Android operating system from Google, Inc. 
     
     
         19 . The system of  claim 13  wherein the mobile banner advertisement contains program code capable of initiating a location detection process to determine a location of an end user accessing the mobile banner advertisement. 
     
     
         20 . The system of  claim 19  wherein the digital marketing device is updated according to the general location of the end user.