Asset scoring and ranking for content on demand insertion

Abstract

Systems and methods presented herein provide for ranking of assets for insertion into selected COD content. In one embodiment, a system includes an interface operable to receive information of a COD content selection by a Customer Premises Equipment (CPE). The system also includes an asset ranking module operable to identify assets that are available for insertion to the selected COD content from the plurality of assets, to determine values of the available assets to a provider of the selected COD content, to rank the available assets based on the determined values, and to direct the insertion of the one or more assets into the selected COD content based on the rank of the available assets.

What is claimed is: 
     
         1 . A system operable to direct asset selection from a plurality of assets for insertion of one or more of the assets into Content On Demand (COD) content, the system comprising:
 an interface operable to receive information of a COD content selection by a Customer Premises Equipment (CPE); and   an asset ranking module operable to identify assets that are available for insertion to the selected COD content, to identify one or more numerical values assigned to each of the available assets that represent an insertion restriction, and to determine a flexibility score for each of the available assets based on the numerical values;   the asset ranking module further operable to rank the available assets based at least in part on the flexibility score, and to direct the insertion of the one or more assets into the selected COD content based on the rank of the available assets.   
     
     
         2 . The system of  claim 1 , wherein:
 the numerical values are assigned by asset providers via a network interface.   
     
     
         3 . The system of  claim 1 , wherein:
 the numerical values represent at least one of a time for an asset to be inserted, a location within the selected COD content for the asset to be inserted, or some combination thereof.   
     
     
         4 . The system of  claim 1 , wherein:
 the numerical values represent at least one of a number of days in a week in which an asset is eligible for insertion, a number of hours in a day in which the asset is eligible for insertion, a number of break positions in which the asset is eligible for insertion, or some combination thereof.   
     
     
         5 . The system of  claim 1 , wherein:
 the asset ranking module is further operable to identify one or more numerical values assigned to each of the available assets that represent a goal of an asset campaign, to determine a goal score for each of the available assets based on completed progress toward the goal, and to rank the available assets based at least in part on the goal score.   
     
     
         6 . The system of  claim 5 , wherein:
 the goal of the asset campaign is at least one of a number of insertions of the asset, a number of views of the asset, a duration of the asset campaign, or some combination thereof.   
     
     
         7 . The system of  claim 1 , wherein the asset ranking module is further operable to rank the available assets based on campaign priorities, campaign strategies, and health of an asset campaign. 
     
     
         8 . A method for directing asset selection from a plurality of assets for insertion of one or more of the assets into Content On Demand (COD) content, the method comprising:
 receiving information of a COD content selection by a Customer Premises Equipment (CPE);   identifying assets that are available for insertion to the selected COD content;   identifying one or more numerical values assigned to each of the available assets that represent an insertion restriction;   determining a flexibility score of each of the available assets based on the numerical values;   ranking the available assets based at least in part on the flexibility score; and   directing the insertion of the one or more assets based on the rank of the available assets.   
     
     
         9 . The method of  claim 8 , wherein:
 the numerical values are assigned by asset provides via a network interface.   
     
     
         10 . The method of  claim 8 , wherein:
 the numerical values represent at least one of a time for an asset to be inserted, a location within the selected COD content for the asset to be inserted, or some combination thereof.   
     
     
         11 . The method of  claim 8 , wherein:
 the numerical values represent at least one of a number of days in a week in which an asset is eligible for insertion, a number of hours in a day in which the asset is eligible for insertion, a number of break positions in which the asset is eligible for insertion, or some combination thereof.   
     
     
         12 . The method of  claim 8 , further comprising:
 identifying one or more numerical values assigned to each of the available assets that represent a goal of an asset campaign;   determining a goal score for each of the available assets based on completed progress toward the goal; and   ranking the available assets based at least in part on the goal score.   
     
     
         13 . The method of  claim 12 , wherein:
 the goal of the asset campaign is at least one of a number of insertions of the asset, a number of views of the asset, a duration of the asset campaign, or some combination thereof.   
     
     
         14 . The method of  claim 8 , further comprising:
 ranking the available assets based on campaign priorities, campaign strategies, and health of an asset campaign.   
     
     
         15 . A non transitory computer readable medium comprising instructions that, when executed by a processor, direct the processor to direct asset selection from a plurality of assets for insertion of one or more of the assets into Content On Demand (COD) content, the instructions further directing the processor to:
 receive information of a COD content selection by a Customer Premises Equipment (CPE);   identify assets that are available for insertion to the selected COD content;   identify one or more numerical values assigned to each of the available assets that represent an insertion restriction;   determine a flexibility score of each of the available assets based on the numerical values;   rank the available assets based at least in part on the flexibility score; and   direct the insertion of the one or more assets based on the rank of the available assets.   
     
     
         16 . The computer readable medium of  claim 15 , wherein:
 the numerical values are assigned by asset provides via a network interface.   
     
     
         17 . The computer readable medium of  claim 15 , wherein:
 the numerical values represent at least one of a time for an asset to be inserted, a location within the selected COD content for the asset to be inserted, or some combination thereof.   
     
     
         18 . The computer readable medium of  claim 15 , wherein:
 the numerical values represent at least one of a number of days in a week in which an asset is eligible for insertion, a number of hours in a day in which the asset is eligible for insertion, a number of break positions in which the asset is eligible for insertion, or some combination thereof.   
     
     
         19 . The computer readable medium of  claim 15 , the instructions further directing the processor to:
 identify one or more numerical values assigned to each of the available assets that represent a goal of an asset campaign;   determine a goal score for each of the available assets based on completed progress toward the goal; and   rank the available assets based at least in part on the goal score.   
     
     
         20 . The computer readable medium of  claim 19 , wherein:
 the goal of the asset campaign is at least one of a number of insertions of the asset, a number of views of the asset, a duration of the asset campaign, or some combination thereof.