Insurance vertical market specialization

Abstract

Vertical insurance market specialization is provided where policies can be created based on granular information related to actual usage of an object. The information can be received in real time or near real time, and specific market definitions can be created based on the information. Insurance companies can bid on specific market definitions, and an owner of the object can select coverage. In cases of automobile insurance, route information or other sensed parameters (such as driving behavior) can be provided to define an insurance market for a specific driver. Allowing companies to bid on the specific instances allows for increased competition and lower cost than current blanket solutions.

What is claimed is: 
     
         1 . A system for facilitating vertical market specialization for automobile insurance, comprising:
 a processor that executes or facilitates execution of the following computer executable components stored in memory:
 a travel information component that receives real time parameters regarding driver information, automobile behavior, automobile operational condition, and route of an automobile, wherein the driver information comprises biometric feedback information collected in real-time from the driver; and 
 a rate receiving component that obtains in real-time one or more insurance policy premium quotes from a plurality of insurance companies based at least in part on the parameters received from the travel information component. 
   
     
     
         2 . The system of  claim 1 , wherein the driver biometric feedback information comprises at least one of: blood pressure, pulse rate, or weight. 
     
     
         3 . The system of  claim 1 , the parameters related to the route of the automobile correspond to one or more routes previously traveled by the automobile. 
     
     
         4 . The system of  claim 3 , the travel information component infers a current route of the automobile based at least in part on the parameters. 
     
     
         5 . The system of  claim 1 , the travel information component further receives one or more parameters related to driving behavior of a driver of the automobile. 
     
     
         6 . The system of  claim 1 , the travel information component further receives one or more parameters related to audible noise level in the automobile. 
     
     
         7 . The system of  claim 1 , further comprising an advertising subsystem component that communicates with a plurality of advertisers to receive one or more advertisements for presentation and receives the parameters related to the route. 
     
     
         8 . The system of  claim 7 , the advertising subsystem component comprises an advertisement generation component that presents an advertisement to a user interface based at least in part on the route. 
     
     
         9 . The system of  claim 8 , the rate receiving component applies a discount to the one or more insurance policy premium quotes from the plurality of insurance companies based at least in part on the advertisement and renders the one or more insurance policy premium quotes to the user interface for selection thereof. 
     
     
         10 . A method that facilitates obtaining vertical market insurance coverage information, comprising:
 employing a processor to execute computer executable instructions stored in memory to perform the following acts:
 obtaining information regarding a route of an automobile; 
 defining an insurance market definition based at least in part on the route; and 
 providing the insurance market definition to one or more insurance companies 
 receiving real time parameters regarding driver information, automobile behavior, automobile operational condition, and route of an automobile, wherein the driver information comprises biometric feedback information collected in real-time from a driver; and 
 receiving in real-time one or more insurance policy premium quotes from the one or more insurance companies based at least in part on the received real time parameters. 
   
     
     
         11 . The method of  claim 10 , further comprising receiving information and rates related to one or more insurance policies corresponding to the insurance market definition. 
     
     
         12 . The method of  claim 11 , further comprising:
 receiving an advertisement related to the information regarding the route;   presenting the advertisement over a user interface; and   discounting the rates related to the one or more insurance policies based at least in part on providing the advertisement.   
     
     
         13 . The method of  claim 10 , further comprising receiving the information regarding the route from a user interface. 
     
     
         14 . The method of  claim 13 , the user interface is equipped within the automobile. 
     
     
         15 . The method of  claim 10 , the information regarding the route corresponds to one or more historical tracked routes of the automobile. 
     
     
         16 . The method of  claim 15 , further comprising inferring a current route of the automobile based at least in part on the one or more historical tracked routes, defining the insurance market is based at least in part on the current route. 
     
     
         17 . The method of  claim 10 , further comprising receiving information related to driving behavior obtained from the automobile, defining the insurance market is further based at least in part on the information related to driving behavior. 
     
     
         18 . A system for receiving insurance rates according to a vertical market definition, comprising:
 means for receiving one or more parameters related to a route of an automobile;   means for generating an insurance market definition based at least in part on the one or more parameters related to the route of the automobile; and   means for sending the insurance market definition to a plurality of insurance companies.   
     
     
         19 . The system of  claim 18 , further comprising means for receiving one or more insurance policy premium quotes from the plurality of insurance companies based at least in part on the one or more parameters related to the route of the automobile. 
     
     
         20 . The system of  claim 18 , the means for receiving the one or more parameters related to the route receives the one or more parameters over a user interface installed in the automobile.