Method for Providing Advertisement and Server Therefor

Abstract

According to one example, provided is a method for allowing an advertisement-providing server connected to a user terminal to provide an advertisement through an advertisement-providing application installed on the user terminal, the method comprising the steps of: (a) receiving, from the user terminal, an activation-requesting signal for making a request to change the state of a display part of the user terminal from being off to being on; (b) providing the advertisement to the display part according to the activation-requesting signal; (c) receiving, from the user terminal to which the advertisement is provided, an advertisement content-requesting signal for making a request to provide advertisement content associated with the advertisement; (d) if receiving the advertisement content-requesting signal, providing the advertisement content to the user terminal; and (e) accumulating, for the user terminal, a first reward according to the activation-requesting signal and a second reward according to the advertisement content-requesting signal.

1 . A method for allowing an advertisement-providing server connected to a user terminal to provide an advertisement through an advertisement-providing application installed on the user terminal, the method comprising the steps of:
 (a) receiving, from the user terminal, an activation-requesting signal for making a request to change the state of a display unit of the user terminal from being off to being on;   (b) providing the advertisement to the display unit according to the activation-requesting signal;   (c) receiving, from the user terminal to which the advertisement is provided, an advertisement content-requesting signal for making a request to provide advertisement content associated with the advertisement;   (d) providing the advertisement content to the user terminal, when receiving the advertisement content-requesting signal; and   (e) accumulating, for the user terminal, a reward according to the advertisement content-requesting signal.   
     
     
         2 . The method of  claim 1 , wherein the step of (a) receiving includes the step of receiving, from the user terminal, time information indicating a time when the activation-requesting signal is input to the user terminal, together with the activation-requesting signal. 
     
     
         3 . The method of  claim 2 , wherein the step of (b) providing includes the step of providing an advertisement corresponding to the time information to the display unit according to the activation-requesting signal. 
     
     
         4 . The method of  claim 2 , wherein the step of (d) providing includes the step of transmitting advertisement content corresponding to the time information to the user terminal, when the advertisement content-requesting signal is received. 
     
     
         5 . The method of  claim 1 , before the step of (a) receiving, further comprising the step of:
 receiving, from the user terminal, selection information about one or more categories among a plurality of categories included in a category list provided to the user terminal by the advertisement-providing server,   wherein the advertisement and the advertisement content which are provided to the user terminal become different according to the selection information about the one or more categories.   
     
     
         6 . The method of  claim 1 , wherein the advertisement content-requesting signal is either a click signal regarding the advertisement provided to the display unit or a lock release-requesting signal regarding the user terminal, and when the advertisement content-requesting signal is the lock release-requesting signal, the step of (d) providing includes the step of providing the advertisement content to a standby screen of the user terminal which is unlocked. 
     
     
         7 . The method of  claim 1 , further comprising the step of:
 transmitting the reward accumulated for the user terminal to a terminal of one or more acquaintances designated by the user terminal, and sharing the transmitted reward.   
     
     
         8 . A computer-readable recording medium in which a computer program for performing the method according to  claim 1  is recorded. 
     
     
         9 . A server for providing an advertisement, comprising:
 a first reception unit that receives, from a user terminal, an activation-requesting signal for making a request to change the state of a display unit of the user terminal from being off to being on;   an advertisement-providing unit that provides an advertisement to the display unit according to the activation-requesting signal;   a second reception unit that receives, from the user terminal, an advertisement content-requesting signal for making a request to provide advertisement content associated with the advertisement;   an advertisement content-providing unit that provides the advertisement content to the user terminal, when the advertisement content-requesting signal is received; and   a reward-providing unit that accumulates, for the user terminal, a reward according to the advertisement content-requesting signal.   
     
     
         10 . The server of  claim 9 , wherein the first reception unit receives, from the user terminal, time information indicating a time when the activation-requesting signal is input to the user terminal. 
     
     
         11 . The server of  claim 10 , wherein the advertisement-providing unit provides an advertisement corresponding to the time information to the display unit, according to the activation-requesting signal. 
     
     
         12 . The server of  claim 10 , wherein the advertisement content-providing unit provides advertisement content corresponding to the time information to the user terminal, according to the advertisement content-requesting signal. 
     
     
         13 . The server of  claim 9 , further comprising:
 a third reception unit that receives, from the user terminal, selection information about one or more categories among a plurality of categories included in a category list provided to the user terminal by the server,   wherein the advertisement and the advertisement content which are provided to the user terminal become different according to the selection information about the one or more categories.   
     
     
         14 . The server of  claim 9 , wherein the advertisement content-requesting signal is either a click signal regarding the advertisement provided to the display unit or a lock release-requesting signal regarding the user terminal, and when the advertisement content-requesting signal is the lock release-requesting signal regarding the user terminal, the advertisement content-providing unit provides the advertisement content to a standby screen of the user terminal which is unlocked. 
     
     
         15 . The server of  claim 9 , further comprising:
 a reward sharing unit that transmits the reward accumulated for the user terminal to a terminal of one or more acquaintances designated by the user terminal, and shares the transmitted reward.   
     
     
         16 . (canceled)