Advertisement selecting apparatus, advertisement selecting method, and storage medium

Abstract

An advertisement selecting system is disclosed providing, when selecting advertisements to be exposed to subscribers over the Internet, exposure control reflecting the inventory of advertisements by taking into account results of past exposure of each of the advertisements. When subscribers with a particular profile biased to specific tastes or preferences gain access to contents carrying advertisements, the first-ranked advertisement, i.e., the one best targeted for the subscribers in question, is exposed repeatedly but in a manner also making way for the advertisements in second and subsequent places which would be less likely to be exposed if handled conventionally, so that the stocked advertisements are exposed in fairly averaged fashion. Advertisement exposure is thus controlled in a manner averting lopsided exposure of certain (or partial) advertisement information by giving consideration to the advertisement inventory.

1 - 46 . (canceled) 
     
     
         47 . An advertisement information selecting apparatus for selecting advertisement information comprising:
 circuitry configured to   receive a first information input by a first client terminal of a first user, the first information includes all of sex, age, country of residence, family information, and job information of the first user;   receive an advertisement information with a second information input by a second client terminal of a second user, the second information includes all of sex, age, country of residence, family information, and job information;   select the advertisement information based on the first information and the second information, and   provide, via a data interface, the selected advertisement information to the client terminal of the first user.   
     
     
         48 . The advertisement information selecting apparatus according to  claim 47 , wherein the first information further includes first user interests. 
     
     
         49 . The advertisement information selecting apparatus according to  claim 47 , wherein the selection of advertisement information is based on a user-by-user basis. 
     
     
         50 . An advertisement information selecting method comprising the steps of:
 receiving a first information input by a first client terminal of a first user, the first information includes all of sex, age, country of residence, family information, and job information of the first user;   receiving an advertisement information with a second information input by a second client terminal of a second user, the second information includes all of sex, age, country of residence, family information, and job information;   selecting the advertisement information based on the first information and the second information, and   providing, via a data interface, the selected advertisement information to the client terminal of the first user.   
     
     
         51 . The advertisement information selecting method according to  claim 50 , wherein the first information further includes first user interests. 
     
     
         52 . The advertisement information selecting method according to  claim 50 , wherein the selection of advertisement information is based on a user-by-user basis. 
     
     
         53 . An advertisement information selecting system comprising:
 first circuitry configured to
 receive a first information input by a first client terminal of a first user, the first information includes all of sex, age, country of residence, family information, and job information of the first user; 
   second circuitry configured to
 receive an advertisement information with a second information input by a second client terminal of a second user, the second information includes all of sex, age, country of residence, family information, and job information; and 
   third circuitry configured to
 select the advertisement information based on the first information and the second information, and 
 provide, via a data interface, the selected advertisement information to the client terminal of the first user. 
   
     
     
         54 . The advertisement information selecting system according to  claim 53 , wherein the first information further includes first user interests. 
     
     
         55 . The advertisement information selecting system according to  claim 53 , wherein the selection of advertisement information is based on a user-by-user basis.