Systems and methods for message personalization

Abstract

Systems and methods for building personalized messages to one or more recipients. In one aspect, one or more personalized messages are created from one or more templates and one or more token lists. The templates include global tokens and local tokens. The token lists contain fields in the templates and corresponding token values. For each respective target recipient, a personalized message is generated by identifying and storing global tokens and corresponding global token values in a global cache, and identifying and storing local tokens and corresponding local token values in a local cache. The personalized messages are then created using the templates and substituting tokens with token values stored in the global and local cache. The personalized messages are then distributed to the corresponding target recipients.

1 . A computer-implemented method for building a personalized message for a recipient using one or more templates and one or more token lists, wherein
 each template in the one or more templates comprises a subset of global tokens in a plurality of global tokens, and   each template in the one or more template comprises a subset of local tokens in a plurality of local tokens,   the method being performed by one more processors and memory, the memory storing a global cache and a local cache wherein, the method comprising:   (a) identifying, in a template designated for the recipient in the one or more templates, one or more global tokens not found in the global cache;   (b) obtaining, for each global token in the one or more global tokens identified in (a), a corresponding global token value from the one or more token lists, each token list in the one or more token lists including one or more global tokens in the plurality of global tokens and corresponding global token values;   (c) storing in the global cache, the one or more global tokens identified in (a) and their corresponding global token values obtained in (b);   (d) storing in the local cache one or more local tokens in the template designated for the recipient and corresponding local token values when the one or more local tokens are not present in the local cache; and   (e) building a personalized message from the template designated for the recipient by substituting global tokens in the template designated for the recipient with global token values stored in the global cache and substituting local tokens in the template designated for the recipient with local token values associated with the recipient that are stored in the local cache,   thereby building the personalized message.   
     
     
         2 . The computer-implemented method of  claim 1 , further comprising flushing the local cache after building the personalized message. 
     
     
         3 . (canceled) 
     
     
         4 . The computer-implemented method of  claim 1 , further comprising sending the personalized message to the recipient. 
     
     
         5 . The computer-implemented method of  claim 1 , wherein the steps of the method are performed on a server. 
     
     
         6 . The computer-implemented method of  claim 1 , wherein the local token values stored in (d) are retrieved from a data repository of target recipient records and information. 
     
     
         7 . The computer-implemented method of  claim 1 , wherein the local token values stored in (d) are retrieved from a local token list received from a client computer. 
     
     
         8 . The computer-implemented method of  claim 1 , wherein the one or more templates are received from a client computer. 
     
     
         9 . (canceled) 
     
     
         10 . The computer-implemented method of  claim 1 , wherein global token values or local token values are themselves tokens or subtokens. 
     
     
         11 . The computer-implemented method of  claim 1 , wherein the personalized message is an e-mail, a SMS message, a FAX message, an instant message, or a voice message. 
     
     
         12 . A computing device for building a personalized message for a recipient using one or more templates and one or more token lists, wherein
 each template in the one or more templates comprises a subset of global tokens in a plurality of global tokens, and   each template in the one or more templates comprises a subset of local tokens in a plurality of local tokens,   the computing device comprising a processor and a memory, the memory storing a global cache and a local cache, wherein the memory comprises instructions, executable by the processor, for:   (a) identifying, in a template designated for the recipient in the one or more templates, one or more global tokens not found in the global cache;   (b) obtaining, for each global token in the one or more global tokens identified in (a), a corresponding global token value from the one or more token lists, each token list in the one or more token lists including one or more global tokens in the plurality of global tokens and corresponding global token values;   (c) storing in the global cache, the one or more global tokens identified in (a) and their corresponding global token values obtained in (b);   (d) storing in the local cache one or more local tokens in the template designated for the recipient and corresponding local token values when the one or more local tokens are not present in the local cache; and   (e) building a personalized message from the template designated for the recipient by substituting global tokens in the template designated for the recipient with global token values stored in the global cache and substituting local tokens in the template designated for the recipient with local token values associated with the recipient that are stored in the local cache,   thereby building the personalized message.   
     
     
         13 . The computing device of  claim 12 , wherein the memory further comprises instructions for flushing the local cache after building the personalized message. 
     
     
         14 . The computing device of  claim 12 , wherein the instructions are executed during load time. 
     
     
         15 . The computing device of  claim 12 , wherein the memory further comprises instructions for sending the personalized message to the recipient. 
     
     
         16 . The computing device of  claim 12 , wherein the local token values stored in the local cache by the storing (d) are retrieved from a data repository of target recipient records and information. 
     
     
         17 . The computing device of  claim 12 , wherein the local token values stored in the local cache by the storing (d) are retrieved from a local token list received from a client computer. 
     
     
         18 . The computing device of  claim 12 , wherein the one or more templates are received from a client computer. 
     
     
         19 . The computing device of  claim 12 , wherein the one or more token lists in (b) are received from a client computer. 
     
     
         20 . A computer system for building a personalized message for a recipient using one or more templates and one or more token lists, wherein
 each template in the one or more templates comprises a subset of global tokens in a plurality of global tokens, and   each template in the one or more templates comprises a subset of local tokens in a plurality of local tokens,   the computer system comprising one or more processors and memory, wherein the memory stores a global cache and a local cache and instructions, executable by the one or more processors, for:
 (a) identifying, in a template designated for the recipient, one or more global tokens not found in the global cache; 
 (b) obtaining, for each global token in the one or more global tokens identified in (a), a corresponding global token value from the one or more token lists, each token list in the one or more token lists including one or more global tokens in the plurality of global tokens and corresponding global token values; 
 (c) storing in the global cache, the one or more global tokens identified in (a) and their corresponding global token values obtained in (b); 
 (d) storing in the local cache one or more local tokens in the one or more templates and corresponding local token values when the one or more local tokens are not present in the local cache; and 
 (e) building a personalized message from the template designated for the recipient by substituting global tokens in the template designated for the recipient with global token values stored in the global cache and substituting local tokens in the template designated for the recipient with local token values associated with the recipient that are stored in the local cache, 
   thereby building the personalized personalized message.   
     
     
         21 . A non-transitory computer readable medium comprising instructions to perform a method for building a personalized message for a recipient using one or more templates and one or more token lists, wherein
 each template in the one or more templates comprises a subset of global tokens in a plurality of global tokens, and   each template in the one or more templates comprises a subset of local tokens in a plurality of local tokens,   the method being performed by one more processors and memory, the memory storing a global cache and a local cache wherein, for a target recipient, the method comprises:
 (a) identifying, in a template designated for the recipient in the one or more templates, one or more global tokens not found in a global cache; 
 (b) obtaining, for each global token in the one or more global tokens identified in (a), a corresponding global token value from the one or more token lists, each token list in the one or more token lists including one or more global tokens in the plurality of global tokens and corresponding global token values; 
 (c) storing in the global cache, the one or more global tokens identified in (a) and their corresponding global token values obtained in (b); 
 (d) storing in the local cache one or more local tokens in the template designated for the recipient and corresponding local token values when the one or more local tokens are not present in the local cache; and 
 (e) building a personalized message from the one or more templates for the recipient by substituting global tokens in the template designated for the recipient with global token values stored in the global cache and substituting local tokens in the template designated for the recipient with local token values associated with the recipient that are stored in the local cache, 
   thereby building the personalized message.   
     
     
         22 . The computer-implemented method of  claim 1 , wherein the personalized message is a social network post.