Mobile Remote Media Control Platform Apparatuses and Systems

Abstract

The MOBILE REMOTE MEDIA CONTROL PLATFORM APPARATUSES AND SYSTEMS (“MR-Control”) transforms TV program schedule listing information and user channel selection via MR-Control components, into TV audience viewing data and ad effects data. A system is disclosed, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for: obtaining TV program schedule listing data; providing the obtained TV program schedule listing data to a user mobile device; receiving an indication of user channel selection; determining an ad associated with the determined media program; providing a survey question related to the determined ad to the user mobile device; and receiving a user response to the survey question.

What is claimed is: 
     
         1 . A TV mobile control system, comprising:
 a memory;   a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory,   wherein the processor issues instructions to:
 obtaining TV program schedule listing data; 
 providing the obtained TV program schedule listing data to a user mobile device communicatively coupled to an infrared communication component; 
 receiving a user media program selection message from the user mobile device,
 wherein the user mobile device transmits a TV remote channel selection indication to a TV set via the infrared communication component, 
 wherein the user media program selection message and the TV remote channel selection indication comprise the same user selected channel; 
 
   determining whether the received user media program selection message indicates a user watching event;   determining a user watching time length associated with the user selected channel when the received user media program selection message is determined to indicate the user watching event; and   generating and storing a user watching event log file including the user selected channel and the determined user watching time length.   
     
     
         2 . The system of  claim 1 , further comprising:
 filter the received user media program selection message when the received user media program selection message is determined not to indicate a user watching event.   
     
     
         3 . The system of  claim 1 , wherein the user mobile device comprises any of a smartphone, a personal data assistant, a cellular phone, a laptop, a tablet computer, and a standalone table unit. 
     
     
         4 . The system of  claim 1 , wherein the TV program schedule listing data is transmitted via a wireless network. 
     
     
         5 . The system of  claim 1 , wherein the user mobile device transmits a TV remote channel selection indication to a TV set-top box via the infrared plug-in component. 
     
     
         6 . The system of  claim 1 , wherein the TV remote channel selection message comprises a non-live media program selection message. 
     
     
         7 . The system of  claim 1 , wherein the non-live media program selection message comprises any of a DVD control message, a DVR control message and an on-demand media control message. 
     
     
         8 . The system of  claim 1 , wherein the processor further issues instructions to:
 calculating a time lapse between two consecutively received program selection messages; and   determining whether the time lapse is sufficiently long to indicate a user watching event.   
     
     
         9 . The system of  claim 1 , wherein the determining a user watching time length comprises determining whether a time lapse between two consecutively received program selection messages exceeds a capping threshold. 
     
     
         10 . The system of  claim 1 , wherein the determining a user watching time length comprises applying watching time caps based on any of TV on/off events, set-top box on/off events and heuristics. 
     
     
         11 . The system of  claim 1 , wherein the processor further issues instructions to feed the user watching event log file for user viewing data record associated with the selected media program. 
     
     
         12 . The system of  claim 1 , wherein the user mobile device is configured to operate any of the following:
 automatically scan on a communication stack for a physical address of a TV set; and   connecting to a TV set based on user configured physical address.   
     
     
         13 . The system of  claim 1 , wherein the user mobile device receives user submitted TV parameters to scan for a TV set. 
     
     
         14 . The system of  claim 1 , wherein the processor further issues instructions to:
 obtain an atmospherics data artifact from the atmospherics data package.   
     
     
         15 . The system of  claim 1 , wherein the processor further issues instructions to:
 extract user instant activities information based on analysis of the atmospherics data artifact.   
     
     
         16 . The system of  claim 15 , wherein the processor further issues instructions to:
 generate a user viewing status indication based on the user instant activities information; and   incorporate the user viewing status indication into viewer measurement data of the user selected channel.   
     
     
         17 . The system of  claim 1 , wherein the received TV program schedule listing data is received at a server and comprises a plurality of ad tags. 
     
     
         18 . The system of  claim 17 , wherein the processor further issues instructions to:
 retrieve an ad tag associated with the user selected media program from the TV program schedule listing data.   
     
     
         19 . The system of  claim 1 , wherein the processor further issues instructions to:
 retrieve an ad tag associated with the user selected media program from the TV program schedule listing data; and   generate a product survey question based on the ad tag.   
     
     
         20 . A TV mobile control processor-readable storage medium storing processor-executable instructions to:
 obtain TV program schedule listing data;   provide the obtained TV program schedule listing data to a user mobile device communicatively coupled to an infrared communication component;   receive a user media program selection message from the user mobile device,
 wherein the user mobile device transmits a TV remote channel selection indication to a TV set via the infrared communication component, 
 wherein the user media program selection message and the TV remote channel selection indication comprise the same user selected channel; 
   determine whether the received user media program selection message indicates a user watching event;   determine a user watching time length associated with the user selected channel when the received user media program selection message is determined to indicate the user watching event; and   generate and storing a user watching event log file including the user selected channel and the determined user watching time length.