Advertisement content providing apparatus and advertisement content providing method

Abstract

An advertisement content providing apparatus receives moving body information for specifying a moving body and route information for specifying a route, from a business operator of moving body and selects at least one of advertisement contents to be provided, from at least two or more advertisement contents based on a profit efficiency determined by multiplying a click rate for the moving body, a click rate for the route and a bid price of an advertiser. According to this configuration, by using past achievements and distributing only advertisement suitable to a destination of the moving body and display unit of advertisement contents, it is possible to reduce distribution costs of the moving body which is difficult to have constant access, and increase a click rate of the advertisement.

What is claimed is: 
     
         1 . An advertisement content providing apparatus for distributing advertisement contents to passengers on a moving body, the apparatus comprising:
 advertisement selecting unit which receives moving body information for specifying the moving body and route information for specifying a route, from a business operator of the moving body, and selects a plurality of advertisement contents for the specified moving body and the specified route; and   click rate counting unit which counts a click rate for each of the advertisement contents clicked by the passengers for the moving body and a click rate for each of the advertisement contents clicked by the passengers for the route,   wherein at least one of the advertisement contents selected by the advertisement selecting unit is selected from at least two or more advertisement contents based on a profit efficiency for a pair of the moving body and the route, and   the profit efficiency is determined by multiplying the click rates and a bid price of an advertiser.   
     
     
         2 . The advertisement content providing apparatus according to  claim 1 , wherein
 when a click rate of at least one of the two or more advertisement contents is not previously counted for the moving body, the advertisement selecting unit selects at least one of the advertisement contents from the two or more advertisement contents using only the click rate for the route.   
     
     
         3 . The advertisement content providing apparatus according to  claim 1 , wherein
 when a click rate of at least one of the two or more advertisement contents is not previously counted for the route, the advertisement selecting unit selects at least one of the advertisement contents from the two or more advertisement contents using only the click rate for the moving body.   
     
     
         4 . The advertisement content providing apparatus according to  claim 1 , wherein
 the profit efficiency for the pair of the moving body and the route is notified to the advertiser or the business operator of the moving body which provides the moving body information and the route information.   
     
     
         5 . The advertisement content providing apparatus according to  claim 1 , wherein
 the click rate is an actual value counted for the moving body or an actual value counted for the route and   the advertisement selecting unit selects a plurality of advertisement contents using the actual value of the click rate.   
     
     
         6 . The advertisement content providing apparatus according to  claim 1 , wherein
 the advertisement contents selected by the advertisement selecting unit are distributed in advance to the moving body before moving of the moving body.   
     
     
         7 . The advertisement content providing apparatus according to  claim 1 , wherein
 the click rate is a rate that each of the advertisement contents is clicked by the passengers, and is calculated by dividing a number of clicks by a number of times that each of the advertisement contents is displayed.   
     
     
         8 . An advertisement content providing method of distributing advertisement contents to passengers on a moving body by an advertisement content providing apparatus, the advertisement content providing apparatus including click rate counting unit which counts a click rate for each of the advertisement contents clicked for the moving body and a click rate for each of the advertisement contents clicked for the route,
 the advertisement content providing method comprising:   receiving moving body information for specifying the moving body and route information for specifying the route, and providing a plurality of advertisement contents for the specified moving body and the specified route;   selecting at least one of the advertisement contents to be provided, from at least two or more advertisement contents based on a profit efficiency for a pair of the moving body and the route; and   the profit efficiency is determined by multiplying the click rate and a bid price of an advertiser.   
     
     
         9 . An advertisement content providing method of distributing advertisement contents to passengers on a moving body by an advertisement content providing apparatus, the advertisement content providing method comprising:
 extracting candidates of the advertisement contents to be displayed;   selecting one candidate when there is only one candidate of the advertisement contents;   checking an actual value of a click rate of each of the candidates, when there is a plurality of candidates of the advertisement contents; and   multiplying a bid price and the actual value, when there is the actual value of the click rate, and selecting a candidate having the highest result as the advertisement content.   
     
     
         10 . The advertisement content providing method according to  claim 9 , wherein
 when there is no actual value of the click rate, an estimated value is used instead.   
     
     
         11 . The advertisement content providing method according to  claim 10 , wherein
 the estimated value is a past actual value of advertisement including a same advertisement tag in a same route.