Advertising Medium Determination Device and Method Therefor

Abstract

It is also an object to provide objective advertisement plan(s). The target specifying information storage part 202 stores information for specifying target attribution including information for specifying information delivery medium of an object to contact with correspondently with searchers' id. The search term storage part 203 correspondently stores a searcher's id, the timing of search, and the term used for the search. The extraction part 204 extracts the timing of search for such search term for each searcher's id, segments the extracted search timing for each searcher's id into a predetermined number in chronological order and then extracts searcher's id belonging to each segment. The advertising medium data determination part 205 extracts information on candidate of information delivery medium for the each segment from the extracted each searcher's id using information for specifying a target and determines candidate(s) of information delivery medium from the extracted candidate of information delivery medium.

What is claimed is: 
     
         1 . A questionnaire result analysis supporting device comprising:
 questionnaire response information storage means for storing correspondently with respondents' id questionnaire response information responded to one of corresponding to plural items and not corresponding thereto;   search term storage means for storing a search term used for conducting a search at a specific search site correspondently with its search timing and a searcher's id;   determination means for extracting from the search term storage means search timing of the search term for searcher's id when a search term is provided as a search condition, segmenting the extracted search timing into a predetermined number in chronological order and determining a user identified by a respondent's id corresponding to the searcher's id as a user in each of the segments; and   tabulation means for arranging each of the segments in a direction of first axis of a cross tabulation for the items being responded as applied out of the questionnaire response information stored in the questionnaire response information means for arranging each of the items of the questionnaire response information in a direction of second axis of the cross tabulation and carrying out the cross tabulation for number of person belonging to the each item in each of the segments.   
     
     
         2 . The questionnaire result analysis supporting device according to  claim 1 , wherein the tabulation means carries out a cross tabulation by additionally arranging a user who does not conduct the search in a direction of the first axis as a segment of non-search user. 
     
     
         3 . The questionnaire result analysis supporting device according to  claim 2 , wherein the tabulation means carries out normalization a value of cell belonging to a specific item out of each cell arranged in a direction of the first axis on a cross-tabulated table in accordance with a value of a cell belonging to the item. 
     
     
         4 . The questionnaire result analysis supporting device according to  claim 2 , wherein the tabulation means carries out normalization a value of cell belonging to a specific item out of each cell arranged in a direction of the second axis on a cross-tabulated table in accordance with a value of a cell belonging to the item. 
     
     
         5 . The questionnaire result analysis supporting device according to  claim 1 , wherein the generating means generates data arranging therein cells belonging to the extracted items by extracting equal or more than one or two items specified by the operator out of the arranged items in either the first or the second axis, for the tabulation results. 
     
     
         6 . The questionnaire result analysis supporting device according to  claim 3 , further comprising: generating means for generating display data arranging therein cells belonging to extracted items by extracting equal or more than one or two items specified by an operator out of arranged items in the first axis, for the tabulation results, the generating means generating data for performing highlighted display enabling easy recognition of at least one cell having unique value from other cell by comparing the value of cell arranged in a direction of the first axis with that arranged in a direction of the second axis. 
     
     
         7 . The questionnaire result analysis supporting device according to  claim 3 , further comprising: generating means for generating display data arranging therein cells belonging to extracted items by extracting equal or more than one or two items specified by an operator out of arranged items in the first axis, for the tabulation results in which generating means generates ranking processing data for arranging in the order of having unique value from other cell by comparing the value of cell arranged in a direction of the first axis with that arranged in a direction of the second axis. 
     
     
         8 . The questionnaire result analysis supporting device according to  claim 4 , further comprising: generating means for generating display data arranging therein cells belonging to extracted items by extracting equal or more than one or two items specified by an operator out of arranged items in the second axis, for the tabulation results, the generating means generating data for performing highlighted display enabling easy recognition of at least one cell having unique value from other cell by comparing the value of cell arranged in a direction of the second axis with that arranged in a direction of the first axis. 
     
     
         9 . The questionnaire result analysis supporting device according to  claim 4 , comprising: generating means for generating display data arranging therein cells belonging to extracted items by extracting equal or more than one or two items specified by an operator out of arranged items in the second axis, for the tabulation results, the generating means generating ranking processing data for arranging in the order of having unique value from other cell by comparing the value of cell arranged in a direction of the second axis with that arranged in a direction of the first axis. 
     
     
         10 . A method of analyzing questionnaire result with a computer comprising the steps of:
 storing within a computer correspondently with respondents' id questionnaire response information responded to one of corresponding to plural items and not corresponding thereto;   storing within a storage part a search term used for conducting a search at a specific search site correspondently with its search timing and a searcher's id;   the computer extracting from the search term storage means search timing of the search term for searcher's id when a search term is provided as a search condition, segmenting the extracted search timing into a predetermined number in chronological order, determining a user identified by a respondent's id corresponding to the searcher's id as a user in each of the segments, and arranging each of the segments in a direction of first axis of a cross tabulation for the items being responded as applied out of the questionnaire response information stored in the questionnaire response information means and arranging each of the items of the questionnaire response information in a direction of second axis of the cross tabulation and carrying out the cross tabulation for number of person belonging to the each item in each of the segments.   
     
     
         11 . A questionnaire participant determination device comprising:
 questionnaire response information storage means for storing correspondently with respondents' id questionnaire response information responded to one of corresponding to plural items and not corresponding thereto;   search term storage means for storing a search term used for conducting a search at a specific search site correspondently with its search timing and a searcher's id;   determination means for extracting from the search term storage means search timing of the search term for searcher's id when a search term is provided as a search condition, segmenting the extracted search timing into a predetermined number in chronological order, determining a user identified by a respondent's id corresponding to the searcher's id as a user in each of the segments; and   questionnaire participant determination means for determining a searcher's id belonging to the segment as a questionnaire participant when any of the segment is specified.