Direct response and feedback system

Abstract

The invention provides methods and systems for analyzing and routing items in a social media stream.

We claim: 
     
         1 . A method that converts a general computing device into a specific computing machine for analyzing and routing items, the method comprising:
 receiving from a remote input device a social media data stream comprising at least an item;   in a server
 segregating each item based on the content of that item; 
 identifying a trending topic or sentiment; 
 scoring each topic and sentiment; and 
 associating a first preferred recipient with each topic and sentiment; then 
   routing an item associated with a topic or sentiment to the first preferred recipient; and   posting a response to the originator of the item in the social media data stream.   
     
     
         2 . The method of  claim 1  further comprising receiving an indication that the item has been forwarded to another recipient. 
     
     
         3 . The method of  claim 2  further comprising associating the topic or sentiment with a second preferred recipient. 
     
     
         4 . The method of  claim 2  further comprising disassociating the topic or sentiment with the first preferred recipient. 
     
     
         5 . The method of  claim 1  further comprising sending a call to action to the originator of the item. 
     
     
         6 . The method of  claim 1  further comprising generating a management report comprising a dashboard display. 
     
     
         7 . The method of  claim 1  further comprising updating a knowledge database. 
     
     
         8 . The method of  claim 7  further comprising generating a management report comprising a dashboard display based on the knowledge base.