System and method for obtaining revenue through the display of hyper-relevant advertising on moving objects

Abstract

A system for obtaining revenue through the display of advertising on fixed or moving objects id disclosed. Such objects receive, store, poll and extract data to present content based on the time of day, locations, and relative movements in a specific environment, where data and information stored in moving or mobile objects within that environment can be transmitted between those objects or to stationary objects, where it is then used to enable and control such displays for which the owners of those objects are then compensated. The system enables the display of hyper-relevant ad content with synchronized remote audio, personal messaging and public service alerts on surrounding objects and provides for the real-time logging and later downloading of data to confirm communications and content deliveries between objects, track and measure consumer engagement, verify consumer's direct responses to ad viewings with accountability systems.

1 .- 57 . (canceled) 
     
     
         58 . A system, comprising:
 a mobile communication device comprising a transmitter capable of forming a direct communication link with a vehicle that is capable of moving, and a memory storing data regarding a user associated with said mobile communication device, wherein said data includes a user defined set of choices indicating timing and circumstances for display of content on the vehicle based on choice data provided by said user regarding said user;   the vehicle comprising a receiver, wherein the direct communication link is formed with aid of the receiver, and an exterior display capable of displaying the content, the exterior display comprising a structural component that is coupled to an aft portion of the vehicle;   wherein the mobile communication device and the vehicle directly exchange information via the direct communication link, said information including a request for content to the vehicle based on the data regarding the user associated with the mobile communication device;   wherein the content is presented to the user associated with said mobile communication device, at least a portion of which is displayed on the exterior display of the vehicle; and   wherein a record of the presentation of the content is stored in a memory, said record comprising (1) information regarding the content presented, and (2) information comprising confirmation of the direct communication link between the mobile communication device and the vehicle.   
     
     
         59 . A system as recited in  claim 58 , wherein at least a portion of said structural component that is coupled to the vehicle occupies a license place recess. 
     
     
         60 . A system as recited in  claim 59 , wherein said structural component partially occupies said license plate recess. 
     
     
         61 . A system as recited in  claim 59 , wherein said structural component fully occupies said license plate recess. 
     
     
         62 . A system as recited in  claim 58 , wherein said structural component is at least partially a structural shell. 
     
     
         63 . A system as recited in  claim 58 , wherein said structural component is at least partially a structural pan. 
     
     
         64 . A system as recited in  claim 58 , wherein said structural component is at least partially formed of metal. 
     
     
         65 . A system as recited in  claim 58 , wherein said structural component is at least partially formed of a composite of materials. 
     
     
         66 . A system as recited in  claim 58 , wherein said structural component is fitted to a trunk of the vehicle. 
     
     
         67 . A system as recited in  claim 58 , wherein said structural component is fitted to a tailgate of a truck. 
     
     
         68 . A process of uploading a user defined set of choices that determine timing and proximity for display of content on a vehicle that is capable of moving and capable of such display, the process comprising:
 identifying a point of departure and a point of arrival for the movement of said vehicle;   identifying a multiplicity of possible routes between said point of departure and said point of arrival;   forecasting a value for the potential display of content on said vehicle for each of said possible routes; and   choosing the route based on the forecast value of said possible route.   
     
     
         69 . A process as recited in  claim 68 , wherein the forecast value is monetary. 
     
     
         70 . A process as recited in  claim 68 , wherein the forecast value is time. 
     
     
         71 . A process as recited in  claim 68 , wherein the forecast value is distance. 
     
     
         72 . A process as recited in  claim 68 , wherein the forecast value is selected from a group consisting of personal safety, comfort, exposure, and experience. 
     
     
         73 . A process as recited in  claim 68 , wherein a forecast value is based upon a number and frequency of at least one of advertisers, retail establishments, restaurants, malls, theaters, sidewalk traffic, pedestrians, special events, venues, gatherings, linked mobile communications devices, traffic lights, stop signs, and vehicles capable of display. 
     
     
         74 . A process as recited in  claim 68 , wherein a forecast value is based upon flow and density of traffic. 
     
     
         75 . A process as recited in  claim 68 , wherein a forecast value is based upon a market demographic or a physical geo-location. 
     
     
         76 . A process as recited in  claim 68 , wherein a forecast value is based upon at least one of weather conditions, detours, and qualities of the road or highway. 
     
     
         77 . A process as recited in  claim 68 , further comprising combining said user defined set of choices that determine timing and proximity for display of content on a vehicle that is capable of moving and capable of display with a network-defined set of choices to optimize the displayed content and the viewed content for said vehicle. 
     
     
         78 . A process as recited in  claim 68 , further comprising combining said user defined set of choices that determine timing and proximity for display of content on a vehicle that is capable of moving and capable of display with an algorithmically defined set of choices that optimizes the value of said user's display of content to others while simultaneously optimizing said user's viewing of content from others.