Systems and methods for displaying and interacting with interaction opportunities associated with media content

Abstract

Methods to present video and purchasing function content embedded in the video in a single user interface. The user interface may be configured to allow the user watching the video to take an action with respect to the video content, which may include items for purchase, and to allow the user to both watch the video content, and select the item for purchase in one transaction step. In other embodiments, the video content is segmented such that a user is provided the ability to select one or more objects in the video. In other embodiments, the user interface provides a dynamic message such as a “call to action” to a user. The call to action may be timed with the video and/or with the user viewing selections in order to urge a user to take a pre-determined action such as purchase a product, make a donation, and the like.

1 - 7 . (canceled) 
     
     
         8 . A method of displaying content, comprising:
 receiving an identification of one or more user-selectable calls-to-action to be associated with a media content;   associating the one or more calls-to-action with the media content;   receiving a selection of a thumbnail image for the media content;   integrating the call-to-action with the media content in a media player;   sending the media player to a user system; wherein responsive to a selection of the media content, the thumbnail and the one or more user-selectable calls-to-action are displayed in the media player.   
     
     
         9 . The method of  claim 8 , wherein the media content is a video file, wherein each call-to action is associated with a specific segment of the video file, and wherein as the video file plays in the media player, each call-to-action is displayed in the media player when the beginning of the respective segment plays. 
     
     
         10 . The method of  claim 8 , wherein each call-to-action is associated with a transaction, and
 wherein upon selection of a call-to-action, the user is able to complete the associated transaction from within the media player.   
     
     
         11 . A method of displaying content, comprising:
 receiving a media player including a media content integrated with one or more users electable calls-to-action;   responsive to selection of the media player, displaying a thumbnail image for the media content and at least one of said calls-to-action in the media player.   
     
     
         12 . The method of  claim 11 , wherein the media content is a video file, wherein each call-to-action is associated with a specific segment of the video file, and wherein as the video file plays in the media player, each call-to action is displayed in the media player when the beginning of the respective segment plays. 
     
     
         13 . The method of  claim 11 , wherein each call-to-action is associated with a transaction, and
 wherein upon selection of a call-to-action, the user is able to complete the associated transaction from within the media player.