Integrated and synchronized cross platform delivery system

Abstract

A system and method for delivering targeted advertisements to consumers by inserting the targeted advertisements into a content stream. The content stream may be monitored for advertisement placement opportunities, such that the targeted advertisements may be seamlessly inserted into the content stream to replace an advertisement in the content stream. The content stream's owner and/or provider may be identified such that revenues from the targeted advertisement may be shared with the owner's and/or providers. The system and method are further able to use a biometric recognition technique to verify that the targeted advertisement is actually delivered to the targeted consumer. Another aspect allows the targeted advertisements to be delivered across multiple platforms in accordance with an advertising campaign.

1 - 67 . (canceled) 
     
     
         68 . A method for selecting and delivering targeted advertisements, said method comprising the steps of:
 determining, at a user identification module of an electronic device, an identity of a user of the electronic device;   identifying when the user is actually using the electronic device based on a proximity of a known user mobile device associated with information selected from the group consisting of a cellular phone number, a serial number, an IP address, a password, a login, and a challenge question, wherein the electronic device operates to determine said user is within viewing range based on said user mobile device interacting with its environment;   causing an advertisement to be displayed on the electronic device, responsive to the proximity of the known user mobile device.   
     
     
         69 . The method of  claim 68 , wherein the step of causing an advertisement to be displayed on the electronic device occurs at the electronic device. 
     
     
         70 . The method of  claim 68 , wherein the step of causing an advertisement to be displayed on the electronic device occurs upstream from the electronic device. 
     
     
         71 . The method of  claim 70 , wherein the identity of a user of the electronic device is sent upstream from the electronic device over a communications network. 
     
     
         72 . The method of  claim 71 , wherein the communications network is a computer network. 
     
     
         73 . The method of  claim 71 , wherein the communications network is the internet.