System and method for modifying advertisement responsive to epg information

Abstract

A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement. In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.

1 - 58 . (canceled) 
     
     
         59 . A system for displaying, based on receiving a viewer interaction, a video related to an advertisement selected based on viewer profile data, the system comprising:
 storage circuitry configured to store a plurality of media asset identifiers, a plurality of advertisements, and viewer profile data of a viewer, the viewer profile data comprising a plurality of interactions by the viewer with a media guidance application;   control circuitry configured to:
 compute statistics based on the stored viewer profile data of the viewer; 
 select an advertisement based on the computed statistics; 
 generate for display a subset of the plurality of media asset identifiers in a first area of a display screen; 
 generate for display the selected advertisement in a second area of the display screen; 
 receive an additional interaction by the viewer, wherein the additional interaction navigates from the first area of the display screen to the second area of the display screen; and 
 generate for display, within the second area, a video related to the displayed advertisement based on receiving the additional interaction. 
   
     
     
         60 . The system of  claim 59 , wherein the plurality of interactions by the viewer comprises at least one interaction with the Internet. 
     
     
         61 . The system of  claim 59 , wherein each interaction of the plurality of interactions by the viewer comprises an interaction with the Internet. 
     
     
         62 . The system of  claim 59 , wherein the computed statistics correspond to at least one of times of day that the viewer views media assets associated with a category, days of the week that the viewer views media assets associated with the category, and a number of times that the viewer interacts with the media guidance application when viewing the media assets associated with the category. 
     
     
         63 . The system of  claim 62 , wherein the control circuitry is further configured to:
 determine, based on the computed statistics, a preference of the viewer comprising a favorite team; and   select the advertisement based on the determined preference of the viewer.   
     
     
         64 . The system of  claim 59 , wherein the additional interaction navigates from one of the displayed subset of media asset identifiers in the first area of the display screen to the displayed advertisement in the second area of the display screen. 
     
     
         65 . The system of  claim 59 , wherein the control circuitry is further configured to:
 compare the viewer profile data of the viewer with viewer profile data of another viewer; and   determine a preference of the viewer based on the comparing.   
     
     
         66 . The system of  claim 65 , wherein the control circuitry is further configured to: select the advertisement based on the determined preference of the viewer. 
     
     
         67 . The system of  claim 66 , wherein the control circuitry is further configured to:
 select the advertisement based on a product related to the determined preference of the viewer.   
     
     
         68 . The system of  claim 59 , wherein the control circuitry is further configured to:
 receive a second additional interaction by the viewer to select the second area while the video is displayed; and   generating for display the video in a full screen display.   
     
     
         69 . A method for displaying, based on receiving a viewer interaction, a video related to an advertisement selected based on viewer profile data, the method comprising:
 storing viewer profile data of a viewer, the viewer profile data comprising a plurality of interactions by the viewer with a media guidance application;   computing statistics based on the stored viewer profile data of the viewer;   selecting an advertisement based on the computed statistics;   generating for display a subset of a plurality of media asset identifiers in a first area of a display screen;   generating for display the selected advertisement in a second area of the display screen;   receiving an additional interaction by the viewer, wherein the additional interaction navigates from the first area of the display screen to the second area of the display screen; and   generating for display, within the second area, a video related to the displayed advertisement based on receiving the additional interaction.   
     
     
         70 . The method of  claim 69 , wherein the plurality of interactions by the viewer comprises at least one interaction with the Internet. 
     
     
         71 . The method of  claim 69 , wherein each interaction of the plurality of interactions by the viewer comprises an interaction with the Internet. 
     
     
         72 . The method of  claim 69 , wherein the computed statistics correspond to at least one of times of day that the viewer views media assets associated with a category, days of the week that the viewer views media assets associated with the category, and a number of times that the viewer interacts with the media guidance application when viewing the media assets associated with the category. 
     
     
         73 . The method of  claim 72 , further comprising:
 determining, based on the computed statistics, a preference of the viewer comprising a favorite team; and   selecting the advertisement based on the determined preference of the viewer.   
     
     
         74 . The method of  claim 69 , wherein the additional interaction navigates from one of the displayed subset of media asset identifiers in the first area of the display screen to the displayed advertisement in the second area of the display screen. 
     
     
         75 . The method of  claim 69 , further comprising:
 comparing the viewer profile data of the viewer with viewer profile data of another viewer; and   determine a preference of the viewer based on the comparing.   
     
     
         76 . The method of  claim 75 , further comprising:
 selecting the advertisement based on the determined preference of the viewer.   
     
     
         77 . The method of  claim 76 , further comprising:
 selecting the advertisement based on a product related to the determined preference of the viewer.   
     
     
         78 . The method of  claim 69 , further comprising:
 receiving a second additional interaction by the viewer to select the second area while the video is displayed; and   generating for display the video in a full screen display.