Physical marketplace interaction platform

Abstract

Systems and techniques for a physical marketplace interaction platform are described herein. A user may be identified. An article may be identified based on a physical relationship with the user. A user activity with respect to the article may be determined based on an observed context of the user and the article, and the user activity may be reported.

1 .- 24 . (canceled) 
     
     
         25 . A machine-readable medium that is not a transitory propagating signal, the machine-readable medium include instructions that, when executed by a machine, cause the machine to performs operations for monitoring physical interactions with merchandise, the operations comprising:
 identifying a user;   identifying an article based on a physical relationship with the user;   determining a user activity with respect to the user and the article based on an observed context of the user and the article; and   reporting the user activity.   
     
     
         26 . The machine-readable medium of  claim 25 , wherein the physical relationship includes a distance between the article and the user. 
     
     
         27 . The machine-readable medium of  claim 25 , wherein the physical relationship includes inclusion of both the user and the article within a predetermined geometric shape, the predetermined geometric shape being one of a plurality of geometric shapes defined for a retail area including the article. 
     
     
         28 . The machine-readable medium of  claim 25 , wherein the observed context includes article position information. 
     
     
         29 . The method of  claim 28 , wherein the position information includes a geospatial position relative to a retail area including the article. 
     
     
         30 . The machine-readable medium of  claim 28 , wherein the position information includes an article arrangement. 
     
     
         31 . The machine-readable medium of  claim 30 , wherein the article arrangement includes an orientation with respect to the user. 
     
     
         32 . The machine-readable medium of  claim 25 , wherein determining the user activity includes:
 tracking the article in a retail area;   tracking the user in the retail area;   identifying a point of interest in the retail area; and   noting a confluence of the article, the user, and the point of interest.   
     
     
         33 . The machine-readable medium of  claim 25 , wherein reporting the user activity includes communicating the activity to an incentives platform. 
     
     
         34 . The machine-readable medium of  claim 33 , comprising delivering a purchase incentive to the user from the incentives platform. 
     
     
         35 . The machine-readable medium of  claim 34 , wherein the purchase incentive includes representations of other articles of interest to the user based on a browsing history of the user. 
     
     
         36 . A system for monitoring physical interactions with merchandise, the system comprising:
 a user module to identify a user;   an activity module to:
 identify an article based on a physical relationship with the user; and 
 determine a user activity with respect to the user and the article based on an observed context of the user and the article; and 
   a report module to report on the user activity.   
     
     
         37 . The system of  claim 36 , wherein the physical relationship includes a distance between the article and the user. 
     
     
         38 . The system of  claim 36 , wherein the physical relationship includes inclusion of both the user and the article within a predetermined geometric shape, the predetermined geometric shape being one of a plurality of geometric shapes defined for a retail area including the article. 
     
     
         39 . The system of  claim 36 , wherein the observed context includes article position information. 
     
     
         40 . The system of  claim 39 , wherein the position information includes a geospatial position relative to a retail area including the article. 
     
     
         41 . The system of  claim 39 , wherein the position information includes an article arrangement. 
     
     
         42 . The system of  claim 41 , wherein the article arrangement includes an orientation with respect to the user. 
     
     
         43 . The system of  claim 36 , wherein to determine the user activity includes:
 an article tracking module to track the article in a retail area;   a user tracking module to track the user in the retail area;   a point-of-interest identification module to identify a point of interest in the retail area; and   a correlation module to note a confluence of the article, the user, and the point of interest.   
     
     
         44 . The system of  claim 36 , wherein to report the user activity includes communicating the activity to an incentives platform. 
     
     
         45 . The system of  claim 44 , comprising a delivery module to deliver a purchase incentive to the user from the incentives platform. 
     
     
         46 . The system of  claim 45 , wherein the purchase incentive includes representations of other articles of interest to the user based on a browsing history of the user. 
     
     
         47 . A hardware implemented method for monitoring physical interactions with merchandise, the method comprising:
 identifying a user;   identifying an article based on a physical relationship with the user;   determining a user activity with respect to the user and the article based on an observed context of the user and the article; and   reporting the user activity.   
     
     
         48 . The method of  claim 47 , wherein the user activity includes physical possession of the article by the user and at least one of duration of possession or location of possession.