Advertising middleware

Abstract

A method and system for facilitating interaction with one or more advertisement functionalities is provided. An advertisement middleware provides advertisement functionalities for interfacing with one or more systems and components of an underlying device. The advertisement middleware includes a transport layer, an application programming interface and one or more functional modules. The functional modules may include a player module, a cache, a report module, a profile module, a loyalty module and a payment module. Each module may perform various advertising tasks for an advertisement application. In addition, use of a particular advertisement application may be tracked to provide incentives to developers to create advertisement applications.

What is claimed: 
     
         1 . A method, comprising:
 receiving, at a middleware component, an advertisement request from an application, the advertisement request including one or more parameters wherein the middleware component and the application are included in a mobile communication device;   selecting, at the middleware component, one or more advertisements from a database, wherein the selection is based on the one or more parameters; and   providing the selected one or more advertisements to the application in accordance with the one or more parameters.