Merchandising system and method for tea products

Abstract

A system and method for the merchandising and display of tea products. The tea products can include a pitcher system with a pitcher positioned horizontally within a package, and a plurality of tea leaf packages. The pitcher system and plurality of tea leaf packages may be displayed adjacent to each other on a shelf.

What is claimed is: 
     
         1 . A method for an integrated merchandise display for tea products on a single shelf, the method comprising:
 displaying a pitcher system on a shelf, the pitcher system comprising:
 a package having a front, back, top, bottom, and two sides, the package also having outer dimensions defining a height, a width, and a depth, the width being greater than both the height and depth; 
 a pitcher positioned within the package, the pitcher configured to hold a liquid in a vertical position while in a stationary state, and positioned within the package in a horizontal position; 
 wherein the front of the package has a frontal surface area defined by the height and the width, the front including a graphic, a company name, and a first product name, the graphic comprising a graphical representation of the pitcher contained within the package, the graphical representation of the pitcher positioned on the front of the package in one of a range of positions between vertically and 60 degrees from vertical; 
   displaying the pitcher system on the shelf further comprising, displaying the package on the shelf with the bottom on a top surface of the shelf and the front adjacent a front edge of the shelf with the package width extending horizontally and aligned with the front edge of the shelf and the height extending vertically;   displaying a plurality of tea leaf packages on the shelf directly adjacent to the pitcher system, each tea leaf package of the plurality of tea leaf packages comprising tea leaves for brewing tea, and having a front, a back, and a bottom, the front of the tea leaf package being a principal display panel and including the company name, a second product name, and a weight printed thereon, the tea leaf package also having outer dimensions defining a height, a width, and a depth;
 wherein the front of the tea leaf package has a frontal surface area defined by the height and the width; and 
   displaying the plurality of tea leaf packages on the shelf directly adjacent to the pitcher system further comprising, displaying the plurality of tea leaf packages on the shelf such that each tea leaf package of the plurality of tea leaf packages is positioned with the bottom on the top surface of the shelf and the front adjacent a front edge of the shelf with the tea leaf package width extending horizontally and aligned with the front edge of the shelf and the height extending vertically, wherein the height of the tea leaf package and the height of the package of the pitcher system are within 20% or less of each other.   
     
     
         2 . The method of  claim 1 , wherein at least one of the company name and product name are orientated to be read from left to right when looking at the front of the pitcher system package on the shelf. 
     
     
         3 . The method of  claim 1 , wherein the height of the tea leaf package and the height of the package of the pitcher system are within 10 to 15% of each other. 
     
     
         4 . The method of  claim 1 , wherein the height of the tea leaf package and the height of the package of the pitcher system are within 0-2 inches of each other. 
     
     
         5 . The method of  claim 1 , wherein the height of the tea leaf package and the height of the package of the pitcher system are within 0.5-1.5 inches of each other. 
     
     
         6 . A method for an integrated merchandise display for tea products on a single shelf, the method comprising:
 displaying a pitcher system on a shelf, the pitcher system comprising:
 a package having a plurality of sides including a front and a bottom, the package also having outer dimensions defining a height, a width, and a depth, the width being greater than both the height and depth; 
 a pitcher positioned within the package, the pitcher configured to hold a liquid in a vertical position while in a stationary state, and positioned within the package in a horizontal position; 
 wherein the front of the package has a frontal surface area defined by the height and the width, the front being a principal display panel and including a graphic, a company name, and a product name, the graphic comprising a graphical representation of the pitcher contained within the package and wherein the company name and product name are orientated to be read from left to right when looking at the front of the package on the shelf; 
   displaying the pitcher system on the shelf further comprising, displaying the package on the shelf with the bottom on a top surface of the shelf and the front adjacent a front edge of the shelf with the package width extending horizontally and aligned with the front edge of the shelf and the height extending vertically;   displaying a tea leaf package on the shelf directly adjacent to the pitcher system, the tea leaf package comprising tea leaves for brewing tea, and having a plurality of sides including a front and a bottom, the front of the tea leaf package being a principal display panel, the tea leaf package also having outer dimensions defining a height, a width, and a depth;
 wherein the front of the tea leaf package has a frontal surface area defined by the height and the width; and 
   displaying the tea leaf package on the shelf directly adjacent to the pitcher system further comprising, displaying the tea leaf package on the shelf such that the tea leaf package is positioned with the bottom on the top surface of the shelf and the front adjacent a front edge of the shelf with the tea leaf package width extending horizontally and aligned with the front edge of the shelf and the height extending vertically, wherein the height of the tea leaf package and the height of the package of the pitcher system are within 2 inches or less of each other.   
     
     
         7 . The method of  claim 1 , wherein the height of the tea leaf package and the height of the package of the pitcher system are within 10 to 15% of each other. 
     
     
         8 . The method of  claim 1 , wherein the height of the tea leaf package and the height of the package of the pitcher system are within 0.5-1.5 inches of each other. 
     
     
         9 . A method for an integrated merchandise display for tea products on a single shelf, the method comprising:
 displaying a pitcher package having a height, a width, and a depth on a shelf, said package having a front, back, top, bottom, and two sides defining an enclosed space having a pitcher lying on a side such that an opening defining a plane of the pitcher and a bottom of the pitcher are generally orthogonal to the shelf;   displaying a plurality of tea leaf packages on the shelf directly adjacent the pitcher package, each tea leaf package of the plurality of tea leaf packages comprising tea leaves for brewing tea, and having a front, a back, and a bottom, a height and a width; and   wherein each tea leaf package of the plurality of tea leaf packages is positioned with the bottom on a top surface of the shelf and the front adjacent a front edge of the shelf with the tea leaf package width extending horizontally and aligned with the front edge of the shelf and the height extending vertically, and wherein the height of the tea leaf package and the height of the pitcher package are within 20% or less of each other.